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U.S. Lawn Mower Market - Comprehensive Study and Strategic Analysis 2022-2027

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  • 537 Pages
  • July 2022
  • Region: United States
  • Arizton
  • ID: 5625036
UP TO OFF until Nov 30th 2022
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Increasing demand for landscaping services through suburban lawns, golf courses, sports fields, and public parks contributes to the U.S lawn mower market size. The increase in sustainable living practices will benefit the United States industry for lawnmower production. The U.S. government emphasizes expanding and preserving green spaces as part of environmental sustainability. Hence, such initiatives are expected to support the demand for lawn mowers in the United States in the coming years.

Top developments in the lawn mower sector include rapid growth in the landscaping industry, the development of sustainable cities in the Western Region of the US, the transfer of consumer focus to advanced technology, and the proliferation of battery-powered devices and robotic lawn mowers. The producers of robotic mowers with energy savings specifications and rapid development in artificial intelligence and IoT technology are increasing the U.S. lawn mower market growth.

A large amount of water is required to keep lawn areas watered. In the US, the water shortage in the Colorado River is expected to reduce the water supply across various Western states. Arizona and Nevada are expected to witness a significant shortage of water supply. Hence, this fall in the water supply is expected to hamper the lawn areas and, therefore, the demand for lawn mowers in the United States.


  • The Northeast and Western region of the country accounts for a majority of the cities with green spaces across the US. Hence, the concentration of large green areas across the cities is expected to support the demand for lawn mowers in the US.
  • Green roofs are increasingly gaining momentum as this help to cool the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. In 2017, San Francisco mandated that 15−30% of roof space in new construction projects be incorporated with green roofs. Hence, the increasing green roof areas are expected to provide significant growth opportunities to lawn mower manufacturers.
  • Noise Free America Coalition stated that the gasoline-powered lawn mowers and running hedge trimmers produce 82-90 dB and 103 dB of noise levels, respectively. Hence, such factors are expected to push the demand for robotic lawn mowers among the end-users as this produce lesser noise and minimizes the environmental impact.
  • Development of remote-controlled ride-on mowers, incorporating mowers with variable speed features, enhancing the power of battery-operated lawnmowers, and introducing various cutting deck capacities are some of the developments in the lawn mowers market.
  • In 2021, the Government of Clayton, a city in Georgia, announced restrictions on the number of days and hours for motor-driven outdoor yard maintenance equipment such as mowers, chainsaws, trimmers, and others to minimize noise pollution. Hence, such restrictions are expected to push demand toward robotic lawn mowers that are less noisy than conventional counterparts.


  • Southern US is the major revenue contributor to the ride-on mowers market and is expected to grow at a CAGR of 4.93% during the forecast period.
  • In terms of volume, walk-behind lawn mowers dominate the US market and are expected to grow at a CAGR of 4.03% from 202 to 2027.
  • The residential segment is expected to add a revenue of $1,517 million to the US lawn mower market during the forecast period.
  • Rear Wheel Drive (RWD) lawn mowers dominate the revenue and unit shipment market.
  • In 2021, the Southern region dominated the U.S. lawn mower market due to a large population, many golf courses, and the high penetration of landscaping companies. However, the Western US is expected to observe the highest growth rate at a CAGR of 6.14% (by value) and 5.62% (by volume) during the forecast period due to the increasing migration of the population to the region.

By Product Type

  • Walk-behind
  • Reel
  • Self-propelled
  • Push
  • Hover
  • Ride-on
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractors
  • Garden Tractors
  • Robotic

By Fuel Type

  • Manual-Powered
  • Gas-Powered
  • Propane-Powered
  • Electric-Corded
  • Electric-Cordless/Battery-Powered

By End-user

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses & Other Sports Arenas
  • Government & Others

By Drive Type

  • AWD
  • FWD
  • RWD
  • Manual

By Blade Type

  • Cylinder
  • Standard/Deck
  • Mulching
  • Lifting

By Start Type

  • No start Required
  • Keyed Start
  • Push Start
  • Recoil Start

Distribution Channel

  • Offline
  • Dealers & Distributors
  • Specialty Stores
  • Mass Market Players
  • Online
  • Direct Sales
  • Third-Party


  • Southern United States
  • Western US
  • Mid-Western US
  • North Eastern US


Increasing Adoption of Green Spaces & Green Roofs

Green spaces typically help to improve air and water quality and reduce heat build-up in the environment. Further, they also mitigate the heat island effect and decrease soil runoff.

Considering that green spaces also provide aesthetic benefits, many gardens, parklands, and public green spaces are constantly incorporated into urban planning.

Washington government has launched Community Parks and Playground Program, under which it offers funds for restoring and expanding parks & green spaces across the state. Washington DC has a green roof area of more than 245,000 square m.

The government of Minnesota has launched the Outdoor Recreation Grant Program to develop and redevelop recreational areas and local parks.

Growing Influx of Alternate Fuel Options

The gasoline-powered commercial lawn mowers utilize as much fuel as a commercial work truck. Of the total gasoline consumption, 30−40% is contributed by commercial mowers. Hence, powering commercial lawn mowers with alternative fuel options is one of the effective ways to minimize environmental pollution.
  • Electric lawn mowers are increasingly gaining momentum as these are less noisy and have a low operating cost. The low cost of electricity compared to gasoline makes it inexpensive to operate.
  • Due to their cleaner-burning nature, Propane lawn mowers are one of the critical alternatives to gasoline lawn mowers in the market.


Global players like Ariens Company, Deere & Company, Honda, Husqvarna Group, Kubota Corporation, Robert Bosch, Stanley Black & Decker, Stiga & The Toro Company dominate the market. As consumers expect constant advances and upgrades in garden equipment, the increasingly changing economic environment may have a negative effect on vendors. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence.

Major Vendors

  • Ariens Company
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Corporation
  • Robert Bosch
  • Stanley Black & Decker
  • Stiga
  • The Toro Company

Other Prominent Vendors

  • Agco
  • Altoz
  • AS-Motor
  • Bad Boy Mowers
  • Bobcat
  • Briggs & Stratton
  • Chevron Group
  • EINHELL Germany AG
  • Emak Group
  • Future GenRobots
  • Generac Power
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor
  • iRobot
  • Makita
  • Mamibot
  • Masport
  • McLane Reel
  • Metalcraft Of Mayvellie
  • Milagrow Humantech
  • Ningbo NGP industry
  • Positec Group (Worx)
  • Snow Joe
  • Sumec Group
  • Swisher Inc.
  • Techtronic Inc.
  • Textron Inc.
  • The Grasshopper Company
  • Volta
  • Walker Manufacturing
  • Wright Manufacturing
  • Yangzhou Weibang Garden
  • Zhejiang Tianchen Intelligence & Technology
  • Zuccheti Centro Sistemi (ZCS)



Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 History of Lawn Mowers
7.3 Consumer Behavior
7.4 Lawn Mowers Market: Expert Insights
7.5 Us Lawn & Lawn Equipment Insights
7.6 Gasoline Prices Trends: US
7.7 Penetration of Green Spaces
7.8 Lawn Mower Injury Statistics
7.9 Recent Developments
7.10 Dynamics of the Landscaping Industry
7.11 Value Chain Analysis
7.12 Regulations & Standards
7.13 Impact of Covid-19
8 Market Opportunities & Trends
8.1 Integration of Lawn Mowers With Technology
8.2 Growing Landscaping Industry
8.3 Growing Influx of Alternative Fuel Options
8.4 Increasing Adoption of Green Spaces & Green Roofs
8.5 Development of Smart Cities
9 Market Growth Enablers
9.1 Growing Demand from Golf Courses
9.2 Growth in Manufacturer-Led Programs & Initiatives
9.3 Rising Demand for Home Ownership & Home Improvement
9.5 Growth in Commercial Construction
10 Market Restraints
10.1 Growing Usage of Artificial Grass
10.2 Rise in Xeriscaping
10.3 Volatility in Raw Material Prices
10.4 Increased Pollution Caused by Gasoline Lawn Mowers
11 Market Landscape
11.1 Market Overview
11.2 Geographical Insights
11.3 Declining Yard Size in the US
11.4 Market Size & Forecast
11.5 Market by Region
11.6 Five Forces Analysis
12 Product
12.1 Market Snapshot & Growth Engine (Value)
12.2 Market Snapshot & Growth Engine (Volume)
12.3 Market Overview
12.4 Walk-Behind Lawn Mowers
12.5 Ride-On Lawn Mowers
12.6 Robotic Lawn Mowers
13 Walk-Behind Lawn Mowers
13.1 Market Snapshot & Growth Engine (Value)
13.2 Market Snapshot & Growth Engine (Volume)
13.3 Market Overview
13.4 Reel/Cylinder Mowers
13.5 Self-Propelled Mowers
13.6 Push Mowers
13.7 Hover Mowers
14 Ride-On Mowers
14.1 Market Snapshot & Growth Engine (Value)
14.2 Market Snapshot & Growth Engine (Volume)
14.3 Market Overview
14.4 Standard Ride-On
14.5 Zero-Turn
14.6 Lawn Tractors
14.7 Garden Tractors
15 Fuel Type
15.1 Market Snapshot & Growth Engine (Value)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Manual-Powered
15.5 Gasoline-Powered
15.6 Electric Corded
15.7 Electric Cordless/Battery-Powered
15.8 Propane-Powered
16 End-User
16.1 Market Snapshot & Growth Engine (Value)
16.2 Market Snapshot & Growth Engine (Volume)
16.3 Market Overview
16.4 Residential
16.5 Professional Landscaping Services
16.6 Golf Courses & Other Sports Arenas
16.7 Government & Others
17 Drive Type
17.1 Market Snapshot & Growth Engine (Value)
17.2 Market Snapshot & Growth Engine (Volume)
17.3 Market Overview
17.4 Manual Drive
17.5 Rwd
17.6 Fwd
17.7 Awd
18 Start Type
18.1 Market Snapshot & Growth Engine (Value)
18.2 Market Snapshot & Growth Engine (Volume)
18.3 Market Overview
18.4 Key Start
18.5 Push Start
18.6 Recoil Start
18.7 No Start
19 Blade Type
19.1 Market Snapshot & Growth Engine (Value)
19.2 Market Snapshot & Growth Engine (Volume)
19.3 Market Overview
19.4 Deck/Standard Blades
19.5 Mulching Blades
19.6 Lifting Blades
19.7 Cylinder Blades
20 Distribution Channel
20.1 Market Snapshot & Growth Engine (Value)
20.2 Market Snapshot & Growth Engine (Volume)
20.3 Market Overview
20.4 Offline
20.5 Online
21 Region
21.1 Market Snapshot & Growth Engine (Value)
21.2 Market Snapshot & Growth Engine (Volume)
21.3 Geographic Overview
22 South
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Product
22.4 Fuel Type
22.5 End-User
22.6 Drive Type
22.7 Start Type
22.8 Blade Type
22.9 Distribution Channel
23 West
23.1 Market Overview
23.2 Market Size & Forecast
23.3 Product
23.4 Fuel Type
23.5 End-User
23.6 Drive Type
23.7 Start Type
23.8 Blade Type
23.9 Distribution Channel
24 Midwest
24.1 Market Overview
24.2 Market Size & Forecast
24.3 Product
24.4 Fuel Type
24.5 End-User
24.6 Drive Type
24.7 Start Type
24.8 Blade Type
24.9 Distribution Channel
25 Northeast
25.1 Market Overview
25.2 Market Size & Forecast
25.3 Product
25.4 Fuel Type
25.5 End-User
25.6 Drive Type
25.7 Start Type
25.8 Blade Type
25.9 Distribution Channel
26 Competitive Landscape
26.1 Competition Overview
27 Key Company Profiles
27.1 Ariensco
27.2 Deere & Co.
27.3 Honda
27.4 Husqvarna
27.5 Kubota Corporation
27.6 Robert Bosch
27.7 Stanley Black & Decker
27.8 Stiga Group
27.9 the Toro Company
28 Other Prominent Vendors
28.1 Agco
28.2 Kärcher
28.3 Altoz
28.4 As-Motor
28.5 Bad Boy Mowers
28.6 Bobcat
28.7 Briggs & Stratton
28.8 Chevron Group
28.9 Einhell Germany AG
28.10 Emak
28.11 Future Genrobots
28.12 Generac Power Systems
28.13 Greenworks Tools
28.14 Grey Technology (Gtech)
28.15 Hangzhou Favor Robot Technology
28.16 Irobot
28.17 Makita
28.18 Mamibot Manufacturing Usa
28.19 Masport
28.20 Mclane Reel Mowers
28.21 Metalcraft of Mayville
28.22 Milagrow Humantech
28.23 Ningbo Ngp Industry Co. Ltd.
28.24 Positec Group (Worx)
28.25 Snow Joe
28.26 Stihl
28.27 Sumec Group Corporation
28.28 Swisher Inc.
28.29 Techtronic Industries
28.30 Textron Inc.
28.31 the Grasshopper Company
28.32 Volta
28.33 Walker Manufacturing
28.34 Wright Manufacturing
28.35 Yangzhou Weibang Garden
28.36 Zhejiang Tianchen Intelligence & Technology
28.37 Zucchetti Centro Sistemi (Zcs)
29 Report Summary
29.1 Key Takeaways
29.2 Strategic Recommendations
30 Quantitative Summary
30.1 Market by Region
30.2 South
30.3 West
30.4 Midwest
30.5 Northeast
30.6 Product
30.7 Fuel Type
30.8 End-User
30.9 Drive Type
30.10 Start Type
30.11 Blade Type
30.12 Distribution Channel
31 Appendix
31.1 Abbreviations

Companies Mentioned

  • Ariens Company
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Corporation
  • Robert Bosch
  • Stanley Black & Decker
  • Stiga
  • The Toro Company
  • Agco
  • Altoz
  • AS-Motor
  • Bad Boy Mowers
  • Bobcat
  • Briggs & Stratton
  • Chevron Group
  • EINHELL Germany AG
  • Emak Group
  • Future GenRobots
  • Generac Power
  • Greenworks Tools
  • Grey Technology
  • Hangzhou Favor
  • iRobot
  • Makita
  • Mamibot
  • Masport
  • McLane Reel
  • Metalcraft Of Mayvellie
  • Milagrow Humantech
  • Ningbo NGP industry
  • Positec Group (Worx)
  • Snow Joe
  • Sumec Group
  • Swisher Inc.
  • Techtronic Inc.
  • Textron Inc.
  • The Grasshopper Company
  • Volta
  • Walker Manufacturing
  • Wright Manufacturing
  • Yangzhou Weibang Garden
  • Zhejiang Tianchen Intelligence & Technology
  • Zuccheti Centro Sistemi (ZCS)


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.