About the Report
In this report published in June 2022, the analyst examines the latest trends in the Spanish mobile market. It compares and contrasts the state of the Spanish mobile market in 2022 with a previous SnapShot published at the end of 2018. Many of the Spanish market trends highlighted in 2018 are still apparent in 2022.
Among the key new changes now taking place in the Spanish mobile market include the consolidation in the number of MNOs in the market being reduced from four to three MNOs (with the proposed merger of MasMovil and Orange Spain - which will become the largest Spanish MNO if approved). There is a rationalization of sub-brands and MVNO services and the continued use of Fixed Mobile Convergence (FMC) services taking place - providing fixed broadband and mobile as a single contract.
Table of Contents
- Introduction
- Methodology
- Spanish MNO Analysis
- Movistar/Telefonica - Changes in the Spanish mobile market
- The use of Telefonica sub-brands
- Vodafone - Changes in the Spanish mobile market
- The use of Vodafone sub-brands
- Orange - Changes in the Spanish mobile market
- The use of Orange sub-brands
- MasMovil - Changes in the Spanish mobile market
- The use of MasMovil sub-brands
- Conclusions - The new trends in the Spanish mobile market
Figure 1 - A Pie Chart & table showing the Spanish Mobile subscriber market share as of the end of 2018 in percent
Figure 2 - A Pie Chart & table showing the Spanish Mobile subscriber market share as of the end of 2021 in percent
Figure 3 - Movistar’s offerings in 2018 and 2022
Figure 4 - A picture showing the Movistar 1 Gbps Fibre broadband & mobile plans (2022)
Figure 5 - A picture showing the miMovistar product plans (including connectivity and Movistar Plus+ 2022)
Figure 6 - A picture showing an advertisement for the Movistar Fusion Pro FMC product (2022)
Figure 7 - A graphic showing the planned shut-down of tuenti Spain & absorption into O2 Spain
Figure 8 - A picture showing the current O2 FMC bundles being offered (Spain)
Figure 9 - Vodafone’s offerings in 2018 and 2022
Figure 10 - A picture showing the Vodafone 300 Mbps fibre & mobile plan
Figure 11 - A picture showing the Vodafone Bit plan with 25 GB mobile data allowance (2018)
Figure 12 - A picture showing the announcement closing down Vodafone Bit (October 2021)
Figure 13 - A picture showing the Lowi 3 GB mobile data plan (2018)
Figure 14 - A web banner showing the Lowi FMC plan from Vodafone (2022)
Figure 15 - Orange’s offerings in 2018 and 2022
Figure 16 - A picture showing the Yoigo Fibre (1 Gbps) & Mobile plans as of 2022
Figure 17 - MasMovil’s offerings in 2018 and 2022
Figure 18 - A map showing the Euskaltel brand coverage in Northern Spain
Figure 17 - A chart showing the changes in Spanish mobile pricing (2018 versus 2022) in Euro per month by MNO (highest & lowest plans)
Figure 18 - A table showing the changes in Spanish mobile pricing (2018 versus 2022) in Euro per month by MNO (highest & lowest plans)
Figure 19 - A picture showing Euskaltel’s FMC offerings.
Figure 20 - A chart showing the changes in Spanish mobile pricing (2018 versus 2022) in Euro per month by MNO (highest & lowest plans)
Figure 21 - A table showing the changes in Spanish mobile pricing (2018 versus 2022) in Euro per month by MNO (highest & lowest plans)
Figure 22 - A table showing the changes in Spanish mobile data bundles (2018 versus 2022) in GB (highest & lowest plans)
Methodology
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.
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