Global Spatial Genomics and Transcriptomics Market 2022-2026

The publisher has been monitoring the spatial genomics and transcriptomics market and it is poised to grow by $ 401.47 million during 2022-2026, accelerating at a CAGR of 9.06% during the forecast period. The report on the spatial genomics and transcriptomics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by surge in adoption of spatial genomics and transcriptomics in drug discovery and development, increasing R & D investments and public-private funding, and the emergence of spatial omics as a technology-driven field. The spatial genomics and transcriptomics market analysis includes the product segment and geographic landscape.

The publisher's spatial genomics and transcriptomics market is segmented as below:

By Product

Instruments
Consumables

By Geographical Landscape

North America
Europe
Asia
Rest of World (ROW)

This study identifies the increasing use of spatial omics for biomarker identification as one of the prime reasons driving the spatial genomics and transcriptomics market growth during the next few years. Also, increasing focus on product and service innovation and emerging potential of spatial genomics analysis . as a cancer diagnostic will lead to sizable demand in the market.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.The report on spatial genomics and transcriptomics market covers the following areas:

Spatial genomics and transcriptomics market sizing
Spatial genomics and transcriptomics market forecast
Spatial genomics and transcriptomics market industry analysis .

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading spatial genomics and transcriptomics market vendors that include 10X Genomics Inc., Akoya Biosciences Inc., Bio Rad Laboratories Inc., BioSpyder Technologies Inc., Bio Techne Corp., Dovetail Genomics LLC, Fluidigm Corp., Illumina Inc., Lunaphore Technologies SA, NanoString Technologies Inc., PerkinElmer Inc., RareCyte Inc, Rebus Biosystems Inc, Resolve BioSciences GmbH, S2 Genomic Inc, Seven Bridges Genomics Inc., Singular Genomics System Inc, Ultivue Inc., Veranome Biosystems LLC, and Vizgen Corp. Also, the spatial genomics and transcriptomics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.uch as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
Exhibit 06: Executive Summary - Chart on Incremental Growth
Exhibit 07: Executive Summary - Data Table on Incremental Growth
Exhibit 08: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

5.1 Market segments
Exhibit 24: Chart on Product - Market share 2021-2026 (%)
Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
5.2 Comparison by Product
Exhibit 26: Chart on Comparison by Product
Exhibit 27: Data Table on Comparison by Product
5.3 Instruments - Market size and forecast 2021-2026
Exhibit 28: Chart on Instruments - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Instruments - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Instruments - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Instruments - Year-over-year growth 2021-2026 (%)
5.4 Consumables - Market size and forecast 2021-2026
Exhibit 32: Chart on Consumables - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Consumables - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Consumables - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Consumables - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Product
Exhibit 36: Market opportunity by Product ($ million)

6 Customer Landscape

6.1 Customer landscape overview
Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation
Exhibit 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
7.2 Geographic comparison
Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
7.5 Asia - Market size and forecast 2021-2026
Exhibit 50: Chart on Asia - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on Asia - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Asia - Year-over-year growth 2021-2026 (%)
7.6 Rest of World (ROW) - Market size and forecast 2021-2026
Exhibit 54: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
7.7 US - Market size and forecast 2021-2026
Exhibit 58: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on US - Year-over-year growth 2021-2026 (%)
7.8 Austria - Market size and forecast 2021-2026
Exhibit 62: Chart on Austria - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on Austria - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on Austria - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on Austria - Year-over-year growth 2021-2026 (%)
7.9 China - Market size and forecast 2021-2026
Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
7.10 Switzerland - Market size and forecast 2021-2026
Exhibit 70: Chart on Switzerland - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on Switzerland - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on Switzerland - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on Switzerland - Year-over-year growth 2021-2026 (%)
7.11 Australia - Market size and forecast 2021-2026
Exhibit 74: Chart on Australia - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on Australia - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on Australia - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on Australia - Year-over-year growth 2021-2026 (%)
7.12 Market opportunity By Geographical Landscape
Exhibit 78: Market opportunity By Geographical Landscape ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 79: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 80: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 81: Overview on factors of disruption
9.4 Industry risks
Exhibit 82: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 83: Vendors covered
10.2 Market positioning of vendors
Exhibit 84: Matrix on vendor position and classification
10.3 10X Genomics Inc.
Exhibit 85: 10X Genomics Inc. - Overview
Exhibit 86: 10X Genomics Inc. - Product / Service
Exhibit 87: 10X Genomics Inc. - Key offerings
10.4 Akoya Biosciences Inc.
Exhibit 88: Akoya Biosciences Inc. - Overview
Exhibit 89: Akoya Biosciences Inc. - Product / Service
Exhibit 90: Akoya Biosciences Inc. - Key offerings
10.5 Bio Rad Laboratories Inc.
Exhibit 91: Bio Rad Laboratories Inc. - Overview
Exhibit 92: Bio Rad Laboratories Inc. - Business segments
Exhibit 93: Bio Rad Laboratories Inc. - Key news
Exhibit 94: Bio Rad Laboratories Inc. - Key offerings
Exhibit 95: Bio Rad Laboratories Inc. - Segment focus
10.6 Bio Techne Corp.
Exhibit 96: Bio Techne Corp. - Overview
Exhibit 97: Bio Techne Corp. - Business segments
Exhibit 98: Bio Techne Corp. - Key news
Exhibit 99: Bio Techne Corp. - Key offerings
Exhibit 100: Bio Techne Corp. - Segment focus
10.7 Illumina Inc.
Exhibit 101: Illumina Inc. - Overview
Exhibit 102: Illumina Inc. - Business segments
Exhibit 103: Illumina Inc. - Key news
Exhibit 104: Illumina Inc. - Key offerings
Exhibit 105: Illumina Inc. - Segment focus
10.8 Lunaphore Technologies SA
Exhibit 106: Lunaphore Technologies SA - Overview
Exhibit 107: Lunaphore Technologies SA - Product / Service
Exhibit 108: Lunaphore Technologies SA - Key offerings
10.9 NanoString Technologies Inc.
Exhibit 109: NanoString Technologies Inc. - Overview
Exhibit 110: NanoString Technologies Inc. - Product / Service
Exhibit 111: NanoString Technologies Inc. - Key offerings
10.10 PerkinElmer Inc.
Exhibit 112: PerkinElmer Inc. - Overview
Exhibit 113: PerkinElmer Inc. - Business segments
Exhibit 114: PerkinElmer Inc. - Key news
Exhibit 115: PerkinElmer Inc. - Key offerings
Exhibit 116: PerkinElmer Inc. - Segment focus
10.11 Rebus Biosystems Inc
Exhibit 117: Rebus Biosystems Inc - Overview
Exhibit 118: Rebus Biosystems Inc - Key offerings
10.12 S2 Genomic Inc
Exhibit 119: S2 Genomic Inc - Overview
Exhibit 120: S2 Genomic Inc - Product / Service
Exhibit 121: S2 Genomic Inc - Key offerings

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 122: Inclusions checklist
Exhibit 123: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 124: Currency conversion rates for US$
11.4 Research methodology
Exhibit 125: Research methodology
Exhibit 126: Validation techniques employed for market sizing
Exhibit 127: Information sources
11.5 List of abbreviations
Exhibit 128: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Product
Exhibits 6: Executive Summary - Chart on Incremental Growth
Exhibits 7: Executive Summary - Data Table on Incremental Growth
Exhibits 8: Executive Summary - Chart on Vendor Market Positioning
Exhibits 9: Parent market
Exhibits 10: Market Characteristics
Exhibits 11: Offerings of vendors included in the market definition
Exhibits 12: Market segments
Exhibits 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibits 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibits 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
Exhibits 17: Five forces analysis - Comparison between 2021 and 2026
Exhibits 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits 20: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits 21: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits 22: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits 23: Chart on Market condition - Five forces 2021 and 2026
Exhibits 24: Chart on Product - Market share 2021-2026 (%)
Exhibits 25: Data Table on Product - Market share 2021-2026 (%)
Exhibits 26: Chart on Comparison by Product
Exhibits 27: Data Table on Comparison by Product
Exhibits 28: Chart on Instruments - Market size and forecast 2021-2026 ($ million)
Exhibits 29: Data Table on Instruments - Market size and forecast 2021-2026 ($ million)
Exhibits 30: Chart on Instruments - Year-over-year growth 2021-2026 (%)
Exhibits 31: Data Table on Instruments - Year-over-year growth 2021-2026 (%)
Exhibits 32: Chart on Consumables - Market size and forecast 2021-2026 ($ million)
Exhibits 33: Data Table on Consumables - Market size and forecast 2021-2026 ($ million)
Exhibits 34: Chart on Consumables - Year-over-year growth 2021-2026 (%)
Exhibits 35: Data Table on Consumables - Year-over-year growth 2021-2026 (%)
Exhibits 36: Market opportunity by Product ($ million)
Exhibits 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 38: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibits 39: Data Table on Market share By Geographical Landscape 2021-2026 (%)
Exhibits 40: Chart on Geographic comparison
Exhibits 41: Data Table on Geographic comparison
Exhibits 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibits 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibits 44: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibits 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
Exhibits 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibits 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibits 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
Exhibits 50: Chart on Asia - Market size and forecast 2021-2026 ($ million)
Exhibits 51: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
Exhibits 52: Chart on Asia - Year-over-year growth 2021-2026 (%)
Exhibits 53: Data Table on Asia - Year-over-year growth 2021-2026 (%)
Exhibits 54: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
Exhibits 55: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
Exhibits 56: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
Exhibits 57: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
Exhibits 58: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibits 59: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibits 60: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibits 61: Data Table on US - Year-over-year growth 2021-2026 (%)
Exhibits 62: Chart on Austria - Market size and forecast 2021-2026 ($ million)
Exhibits 63: Data Table on Austria - Market size and forecast 2021-2026 ($ million)
Exhibits 64: Chart on Austria - Year-over-year growth 2021-2026 (%)
Exhibits 65: Data Table on Austria - Year-over-year growth 2021-2026 (%)
Exhibits 66: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits 68: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibits 69: Data Table on China - Year-over-year growth 2021-2026 (%)
Exhibits 70: Chart on Switzerland - Market size and forecast 2021-2026 ($ million)
Exhibits 71: Data Table on Switzerland - Market size and forecast 2021-2026 ($ million)
Exhibits 72: Chart on Switzerland - Year-over-year growth 2021-2026 (%)
Exhibits 73: Data Table on Switzerland - Year-over-year growth 2021-2026 (%)
Exhibits 74: Chart on Australia - Market size and forecast 2021-2026 ($ million)
Exhibits 75: Data Table on Australia - Market size and forecast 2021-2026 ($ million)
Exhibits 76: Chart on Australia - Year-over-year growth 2021-2026 (%)
Exhibits 77: Data Table on Australia - Year-over-year growth 2021-2026 (%)
Exhibits 78: Market opportunity By Geographical Landscape ($ million)
Exhibits 79: Impact of drivers and challenges in 2021 and 2026
Exhibits 80: Overview on Criticality of inputs and Factors of differentiation
Exhibits 81: Overview on factors of disruption
Exhibits 82: Impact of key risks on business
Exhibits 83: Vendors covered
Exhibits 84: Matrix on vendor position and classification
Exhibits 85: 10X Genomics Inc. - Overview
Exhibits 86: 10X Genomics Inc. - Product / Service
Exhibits 87: 10X Genomics Inc. - Key offerings
Exhibits 88: Akoya Biosciences Inc. - Overview
Exhibits 89: Akoya Biosciences Inc. - Product / Service
Exhibits 90: Akoya Biosciences Inc. - Key offerings
Exhibits 91: Bio Rad Laboratories Inc. - Overview
Exhibits 92: Bio Rad Laboratories Inc. - Business segments
Exhibits 93: Bio Rad Laboratories Inc. - Key news
Exhibits 94: Bio Rad Laboratories Inc. - Key offerings
Exhibits 95: Bio Rad Laboratories Inc. - Segment focus
Exhibits 96: Bio Techne Corp. - Overview
Exhibits 97: Bio Techne Corp. - Business segments
Exhibits 98: Bio Techne Corp. - Key news
Exhibits 99: Bio Techne Corp. - Key offerings
Exhibits 100: Bio Techne Corp. - Segment focus
Exhibits 101: Illumina Inc. - Overview
Exhibits 102: Illumina Inc. - Business segments
Exhibits 103: Illumina Inc. - Key news
Exhibits 104: Illumina Inc. - Key offerings
Exhibits 105: Illumina Inc. - Segment focus
Exhibits 106: Lunaphore Technologies SA - Overview
Exhibits 107: Lunaphore Technologies SA - Product / Service
Exhibits 108: Lunaphore Technologies SA - Key offerings
Exhibits 109: NanoString Technologies Inc. - Overview
Exhibits 110: NanoString Technologies Inc. - Product / Service
Exhibits 111: NanoString Technologies Inc. - Key offerings
Exhibits 112: PerkinElmer Inc. - Overview
Exhibits 113: PerkinElmer Inc. - Business segments
Exhibits 114: PerkinElmer Inc. - Key news
Exhibits 115: PerkinElmer Inc. - Key offerings
Exhibits 116: PerkinElmer Inc. - Segment focus
Exhibits 117: Rebus Biosystems Inc - Overview
Exhibits 118: Rebus Biosystems Inc - Key offerings
Exhibits 119: S2 Genomic Inc - Overview
Exhibits 120: S2 Genomic Inc - Product / Service
Exhibits 121: S2 Genomic Inc - Key offerings
Exhibits 122: Inclusions checklist
Exhibits 123: Exclusions checklist
Exhibits 124: Currency conversion rates for US$
Exhibits 125: Research methodology
Exhibits 126: Validation techniques employed for market sizing
Exhibits 127: Information sources
Exhibits 128: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global spatial genomics and transcriptomics market: 10X Genomics Inc., Akoya Biosciences Inc., Bio Rad Laboratories Inc., BioSpyder Technologies Inc., Bio Techne Corp., Dovetail Genomics LLC, Fluidigm Corp., Illumina Inc., Lunaphore Technologies SA, NanoString Technologies Inc., PerkinElmer Inc., RareCyte Inc, Rebus Biosystems Inc, Resolve BioSciences GmbH, S2 Genomic Inc, Seven Bridges Genomics Inc., Singular Genomics System Inc, Ultivue Inc., Veranome Biosystems LLC, and Vizgen Corp.

Commenting on the report, an analyst from the publishing company said: "The latest trend gaining momentum in the market is increasing use of spatial omics for biomarker identification."

According to the report, one of the major drivers for this market is the surge in adoption of spatial genomics and transcriptomics in drug discovery and development.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.