Saudi Arabia Personal Grooming Market, By Product Type (By Female {Hair Dryers, Hair Straighteners, Hair Curlers and Trimmers & Shavers}, By Males {Shavers and Trimmers}) By End User, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2027

Factors such as the rise in the disposable income of middle-class families and growing beauty consciousness among consumers primarily drive the demand for Saudi Arabia personal grooming market

Saudi Arabia personal grooming market is expected to witness growth at a steady CAGR in the forecast period, 2023 to 2027. Factors such as the rise in the disposable income of middle-class families and growing beauty consciousness among consumers primarily drive the demand for Saudi Arabia personal grooming market. The fact that male consumers are more likely to visit a barbershop or a hair care personal grooming center for their haircut, shaving, and beard trimming needs while adhering to their personal and religious beliefs about facial hair contributes to the market growth. Also, the growing demand for herbal poroducts and the adoption of innovative packaging technologies are expected to influence the market demand positively in the next five years.

Saudi Arabia personal grooming market is segmented into product type, end user, distribution channel,

Competitive Landscape

, and regional distribution. Based on Distribution Channel, the market is divided into multi-branded electronic stores, exclusive brand stores, supermarkets/hypermarkets, online retail, and institutional sales. Supermarkets/Hypermarkets are expected to account for significant market share in the forecast period, 2023-2027. The wide availability of the products and the huge footfall of people in these markets are driving the sales of personal grooming products. Consumers are able to avail lucrative discounts on the purchase of products in supermarkets/hypermarkets.
The major players operating in the Saudi Arabia personal grooming market are Philips KSA, Panasonic Middle East, Procter & Gamble SA (Pty) Ltd, GEEPAS KSA, Conair, Dyson Saudi Arabia, Wahl Clipper, Ali Zaid Al Quraishi & Brothers Company Ltd. (Remington), among others.

Years considered for this report:

• Historical Years: 2017-2020
• Base Year: 2021
• Estimated Year: 2022E
• Forecast Period: 2023F-2027F

Objective of the Study:

• To analyze the historical growth in the market size of Saudi Arabia personal grooming market from 2017 to 2021.
• To estimate and forecast the market size of Saudi Arabia personal grooming market from 2022E to 2027F and growth rate until 2027F.
• To classify and forecast Saudi Arabia personal grooming market based on product type, end user, distribution channel, regional distribution, and competitional landscape.
• To identify dominant region or segment in the Saudi Arabia personal grooming market.
• To identify drivers and challenges for Saudi Arabia personal grooming market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Saudi Arabia personal grooming market.
• To identify and analyze the profile of leading players operating in Saudi Arabia personal grooming market.
• To identify key sustainable strategies adopted by market players in Saudi Arabia personal grooming market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers, suppliers, and partners across the country. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufactures which could not be identified due to the limitations of secondary research. The publisher analyzed the manufactures, distribution channels and presence of all major players across the country.

The publisher calculated the market size of Saudi Arabia personal grooming market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the publisher.

Key Target Audience:

• Personal grooming products manufacturers, end users, and other stakeholders
• Distributers and suppliers of the products and other stakeholders
• Organizations, forums, and alliances related to personal grooming products
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, Saudi Arabia personal grooming market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Personal Grooming Market, By Product Type:

Female Grooming

• Hair Dryers
• Hair Straighteners
• Hair Curlers
• Trimmers & Shavers

Male Grooming

• Shavers
• Trimmers

Saudi Arabia Personal Grooming Market, By End User:

• Individual Customer
• Institutional Customer

Saudi Arabia Personal Grooming Market, By Distribution Channel:

• Multi-branded Electronic Stores
• Exclusive Brand Stores
• Supermarkets/Hypermarkets
• Online Retail
• Institutional Sales

Saudi Arabia Personal Grooming Market, By Region:

• Western Region
• Northern & Central Region
• Eastern Region
• Southern Region

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in Saudi Arabia Personal Grooming market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).