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Over the Top Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 141 Pages
  • September 2023
  • Region: Global
  • IMARC Group
  • ID: 5633245
The global over the top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028. The increasing sales of smart devices, rising adoption of SVOD, and the growing influence of social media represent some of the key factors driving the market.

Over the top (OTT) refers to the delivery of video, audio, and other media content over the internet. It can be accessed via various devices, such as smart television (TV), smartphones, laptops, tablets, and other streaming devices, which makes it easier for viewers to watch their favorite shows on the go. Its services offer various content, such as movies, TV shows, web series, sports, and news, which allows viewers to access different programming from multiple sources and discover new content. It also enables users to consume content anywhere at any time without being tied to specific broadcast times or locations, which gives viewers more control over their viewing experience. It assists in offering personalized recommendations based on the viewing history and preferences of the user to enhance the experience of the viewer.

Over the Top (OTT) Market Trends:

Significant growth in the media and entertainment industry, increasing sales of smart devices like smartphones and smart TVs, and the rising penetration of high speed internet connectivity represent one of the major factors driving the demand for OTT around the world. Moreover, the growing adoption of subscription video on demand (SVOD) services offered by OTT platforms for podcasts, series, genres, music films, and television programs is influencing the market positively. In addition, the increasing consumer preferences toward high-quality audio and video content and the advent of 4K ultra high definition (UHD) content is resulting in the rising number of individuals spending on OTT platforms. Apart from this, the integration of voice control, machine learning (ML), and artificial intelligence (AI) in OTT platforms to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. Furthermore, leading players are financing marketing campaigns to increase their overall sales and strengthen their hold on the market share. Besides this, the growing influence of social media, significant improvements in broadband infrastructure in urban areas, and the expansion of fifth generation (5G) technology are some of the other factors creating a positive outlook for the market. Additionally, numerous industry verticals are catalyzing the use of OTT platforms for advertising purposes.


Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global over the top (OTT) market report, along with forecasts at the global, regional and country level from 2023-2028. The report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.

Component Insights:

  • Solution
  • Services
The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Platform Type Insights:

  • Smartphones
  • Smart TV's
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Boxes
  • Others
A detailed breakup and analysis of the over the top (OTT) market based on the platform type has also been provided in the report. This includes smartphones, smart TVs, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Deployment Type Insights:

  • Cloud
  • On-Premise
The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the deployment type. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Content Type Insights:

  • Voice Over IP
  • Text and Images
  • Video
  • Others
A detailed breakup and analysis of the over the top (OTT) market based on the content type has also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Revenue Model Insights:

  • Subscription
  • Procurement
  • Rental
  • Others
The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the revenue model. This includes subscription, procurement, rental, and others. According to the report, subscription represented the largest segment.

Service Type Insights:

  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services
A detailed breakup and analysis of the over the top (OTT) market based on the service type has also been provided in the report. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support accounted for the largest market share.

Vertical Insights:

  • Media & Entertainment
  • Education & Training
  • Health & Fitness
  • IT & Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others
The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the vertical. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BSFI, government, and others. According to the report, media and entertainment represented the largest segment.

Regional Insights:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for over the top (OTT). Some of the factors driving the North America over the top (OTT) market included the establishment of OTT platforms, expansion of fifth generation (5G) technology, integration of advanced technologies, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global over the top (OTT) market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

1. What was the size of the global over the top (OTT) market in 2022?
2. What is the expected growth rate of the global over the top (OTT) market during 2023-2028?
3. What are the key factors driving the global over the top (OTT) market?
4. What has been the impact of COVID-19 on the global over the top (OTT) market?
5. What is the breakup of the global over the top (OTT) market based on the component?
6. What is the breakup of the global over the top (OTT) market based on the platform type?
7. What is the breakup of the global over the top (OTT) market based on the deployment type?
8. What is the breakup of the global over the top (OTT) market based on the content type?
9. What is the breakup of the global over the top (OTT) market based on the revenue model?
10. What is the breakup of the global over the top (OTT) market based on the service type?
11. What is the breakup of the global over the top (OTT) market based on the vertical?
12. What are the key regions in the global over the top (OTT) market?
13. Who are the key players/companies in the global over the top (OTT) market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Over the Top (OTT) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Solution
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Platform Type
7.1 Smartphones
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Smart TV's
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Laptops Desktops and Tablets
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Gaming Consoles
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Set-Top Boxes
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Deployment Type
8.1 Cloud
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 On-Premise
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Content Type
9.1 Voice Over IP
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Text and Images
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Video
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Revenue Model
10.1 Subscription
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Procurement
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Rental
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Others
10.4.1 Market Trends
10.4.2 Market Forecast
11 Market Breakup by Service Type
11.1 Consulting
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Installation and Maintenance
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Training and Support
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Managed Services
11.4.1 Market Trends
11.4.2 Market Forecast
12 Market Breakup by Vertical
12.1 Media & Entertainment
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Education & Training
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 Health & Fitness
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 IT & Telecom
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 E-Commerce
12.5.1 Market Trends
12.5.2 Market Forecast
12.6 BFSI
12.6.1 Market Trends
12.6.2 Market Forecast
12.7 Government
12.7.1 Market Trends
12.7.2 Market Forecast
12.8 Others
12.8.1 Market Trends
12.8.2 Market Forecast
13 Market Breakup by Region
13.1 North America
13.1.1 United States
13.1.1.1 Market Trends
13.1.1.2 Market Forecast
13.1.2 Canada
13.1.2.1 Market Trends
13.1.2.2 Market Forecast
13.2 Asia Pacific
13.2.1 China
13.2.1.1 Market Trends
13.2.1.2 Market Forecast
13.2.2 Japan
13.2.2.1 Market Trends
13.2.2.2 Market Forecast
13.2.3 India
13.2.3.1 Market Trends
13.2.3.2 Market Forecast
13.2.4 South Korea
13.2.4.1 Market Trends
13.2.4.2 Market Forecast
13.2.5 Australia
13.2.5.1 Market Trends
13.2.5.2 Market Forecast
13.2.6 Indonesia
13.2.6.1 Market Trends
13.2.6.2 Market Forecast
13.2.7 Others
13.2.7.1 Market Trends
13.2.7.2 Market Forecast
13.3 Europe
13.3.1 Germany
13.3.1.1 Market Trends
13.3.1.2 Market Forecast
13.3.2 France
13.3.2.1 Market Trends
13.3.2.2 Market Forecast
13.3.3 United Kingdom
13.3.3.1 Market Trends
13.3.3.2 Market Forecast
13.3.4 Italy
13.3.4.1 Market Trends
13.3.4.2 Market Forecast
13.3.5 Spain
13.3.5.1 Market Trends
13.3.5.2 Market Forecast
13.2.6 Russia
13.2.6.1 Market Trends
13.2.6.2 Market Forecast
13.2.7 Others
13.2.7.1 Market Trends
13.2.7.2 Market Forecast
13.4 Latin America
13.4.1 Brazil
13.4.1.1 Market Trends
13.4.1.2 Market Forecast
13.4.2 Mexico
13.4.2.1 Market Trends
13.4.2.2 Market Forecast
13.4.3 Others
13.4.3.1 Market Trends
13.4.3.2 Market Forecast
13.5 Middle East and Africa
13.5.1 Market Trends
13.5.2 Market Breakup by Country
13.5.3 Market Forecast
14 SWOT Analysis
14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats
15 Value Chain Analysis
16 Porters Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Amazon.com, Inc.
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.1.4 SWOT Analysis
17.3.2 Eros International Plc.
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Google Inc.
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.3.4 SWOT Analysis
17.3.4 Hulu, LLC
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.4.4 SWOT Analysis
17.3.5 International Business Machines (IBM) Corporation
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.6 Limelight Networks
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.6.4 SWOT Analysis
17.3.7 Microsoft Corporation
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.7.3 Financials
17.3.8 Netflix, Inc.
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.8.4 SWOT Analysis
17.3.9 Nimbuzz
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.10 Star India
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio
17.3.11 Tencent Holdings Ltd.
17.3.11.1 Company Overview
17.3.11.2 Product Portfolio
17.3.11.3 Financials
17.3.12 Telstra Corporation Limited
17.3.12.1 Company Overview
17.3.12.2 Product Portfolio
17.3.13 The Walt Disney Company
17.3.13.1 Company Overview
17.3.13.2 Product Portfolio
17.3.13.3 Financials
17.3.13.4 SWOT Analysis
17.3.14 Yahoo!
17.3.14.1 Company Overview
17.3.14.2 Product Portfolio

Companies Mentioned

  • Amazon.com Inc.
  • Eros International Plc.
  • Google Inc.
  • Hulu LLC
  • International Business Machines (IBM) Corporation
  • Limelight Networks
  • Microsoft Corporation
  • Netflix Inc.
  • Nimbuzz
  • Star India
  • Tencent Holdings Ltd.
  • Telstra Corporation Limited
  • The Walt Disney Company
  • Yahoo!

Methodology

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Table Information