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Consumer Values and Behaviour in Hong Kong, China

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    Report

  • 58 Pages
  • June 2025
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 5633436
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Hong Kong
  • Hong Kongers are troubled by the escalating expenses associated with everyday goods
  • Older generations feel at ease expressing their identity among friends and family
  • Consumers enjoy experimenting with novel goods and services
  • Gen Z seek out distinctively tailored products and services
  • Consumers anticipate that their level of happiness will increase in the future
  • Gen Z are looking forward to a brighter future
  • While at home, consumers in Hong Kong connect with friends or family virtually
  • Proximity to public transport remains the most desired home feature
  • Hong Kongese prefer to eat at restaurants
  • Consumers in Hong Kong say that going out to eat at a restaurant is more convenient
  • Baby Boomers say they do not like to cook
  • Younger consumers actively look for healthy ingredients in food and beverages
  • Older generations expect to work close to home
  • Hong Kongese primarily desire to receive a generous income
  • Hong Kongese say they have a strict boundary between work and personal life
  • Consumers in Hong Kong prefer interacting with their friends virtually
  • Younger generations enjoy going to sporting events
  • Consumers in Hong Kong primarily seek secure place to visit when travelling
  • Older generations most concerned about safe destinations when traveling
  • Hong Kongese walk or hike for exercise
  • Gen Z take part in other rigorous physical exercise
  • Consumers are interested in massages to improve wellbeing
  • Hong Kongese are concerned about climate change
  • Consumers actively pursuing environmentally-conscious lifestyles
  • Hong Kongese choosing products that are designed to use energy more efficiently
  • Hong Kongese contribute to non-governmental organizations and charitable institutions
  • Consumers in Hong Kong enjoy discovering good deals
  • Baby Boomers visit stores that offer loyalty programs or memberships
  • Consumers in Hong Kong endeavor to embrace a minimalist lifestyle
  • Gen Z are willing to buy second-hand or previously-owned items
  • Hong Kongese subscribe to digital platforms for streaming content
  • Consumers set to increase spending on health and wellness
  • Younger generations foresee increasing spending on travel/holidays the most
  • Consumers in Hong Kong have the ability to consistently set aside a portion of their earnings
  • Younger generations have enough money readily available for unexpected expenses
  • Millennials expect to increase overall spending the most
  • Consumers in Hong Kong proactively oversee the sharing of data and privacy preferences
  • Gen Z share data in order to receive personalised and targeted offers/deals
  • Hong Kongese utilise platforms for communicating digitally
  • Older generations regularly utilise platforms for communicating digitally
  • Younger consumers frequently read reviews of their favourite goods or services
  • Consumers in Hong Kong engage with businesses' social media content
  • Younger generations share opinions about a companies' products online