This report describes and evaluates the global multivitamin capsules and tablets market. It covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031.
The global multivitamin capsules and tablets market reached a value of nearly $24,274.7 million in 2021, having increased at a compound annual growth rate (CAGR) of 7.6% since 2016. The market is expected to grow from $24,274.7 million in 2021 to $34,547.7 million in 2026 at a rate of 7.3%. The market is then expected to grow at a CAGR of 7.5% from 2026 and reach $49,656.4 million in 2031.
Growth in the historic period resulted from increased health consciousness, growth and expansion of the pharmaceuticals industry, growth in the dietary supplements, increased healthcare expenditure, and rising health concerns associated with the COVID-19 pandemic. Factors that negatively affected growth in the historic period were the strict government rules and regulations related to the labeling and revised tax structure.
Going forward, product launches, rising consumption of sports-based nutritional supplements and increasing geriatric population will drive market growth. Factors that could hinder the growth of the multivitamin capsules and tablets market in the future include side effects associated with overconsumption and rising prevalence of functional ingredients or functional goods.
The multivitamin capsules and tablets market is segmented by type into multivitamins tablets and multivitamins capsules. The multivitamins tablets was the largest segment of the multivitamin capsules and tablets market by type, accounting for 73.1% of the total market in 2021 and is expected to be the fastest-growing segment going forward at a CAGR of 7.8% during 2021-2026.
The multivitamin capsules and tablets market is segmented by distribution channel into store based and non-store based. The store based was the largest segment of the multivitamin capsules and tablets market by distribution channel, accounting for $79.7% of the total market in 2021. The non-store based market is expected to be the fastest-growing segment going forward at a CAGR of 10.8% during 2021-2026.
The multivitamin capsules and tablets market is segmented by application into energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes and anti-cancer. The energy and weight management market was the largest segment of the multivitamin capsules and tablets market by application, accounting to 25.5% of the total market in 2021. The immunity market is expected to be the fastest-growing segment going forward at a CAGR of 8.0% during 2021-2026.
The multivitamin capsules and tablets market is segmented end user into adults, geriatric, pregnant women, and children. The adults market was the largest segment of the multivitamin capsules and tablets market by end user, accounting for 44.6% of the total market in 2021. The children market is expected to be the fastest-growing segment going forward at a CAGR of 7.7% during 2021-2026.
North America was the largest region in the multivitamin capsules and tablets market, accounting for 34.6% of the global market in 2021. It was followed by Asia Pacific, Western Europe and the other regions. Going forward, the fastest growing regions in the multivitamin capsules and tablets market will be Asia Pacific and the South America, where growth will be at CAGRs of 10.3% and 8.2% respectively from 2021-2026.
The multivitamin capsules and tablets market is highly fragmented, with a large number of small players. The top ten competitors in the market made up to 71.48% of the total market in 2020. Major players in the market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc., Herbalife Nutrition, Bayer and others.
The top growth potential in the multivitamin capsules and tablets market by type will arise in the multivitamin tablets market, which will gain $8,082.4 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by distribution channel will arise in the store-based market, which will gain $6,954.3 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by application will arise in the energy and weight management market, which will gain $2,612.6 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by end user will arise in adults market, which will gain $4,402.0 million of global annual sales by 2026. The multivitamin capsules and tablets market size will gain the most in the USA at $2,324.9 million.
Market-trend-based strategies for the multivitamin capsules and tablets market include exploring opportunities by offering flavored gummy vitamins, introducing personalized vitamin packages, partnering with other players, and adopting 3D technology in manufacturing supplements.
Player-adopted strategies in the multivitamin capsules and tablets industry includes focusing on new product innovation, strengthening product portfolio, investing new product development, advancing the product pipeline, and focusing nutrition club expansion.
To take advantage of the opportunities, the publisher reccomends the multivitamin capsules and tablets companies to focus on strategic collaborations and partnerships, focus on personalized vitamin packages, focus on flavored gummy vitamins, expand in developed markets, set up authorized distributors and sales representatives, focus on competitive pricing, leverage social media, target the elderly population and target hospitals and pharmacies to spread awareness.
The global multivitamin capsules and tablets market reached a value of nearly $24,274.7 million in 2021, having increased at a compound annual growth rate (CAGR) of 7.6% since 2016. The market is expected to grow from $24,274.7 million in 2021 to $34,547.7 million in 2026 at a rate of 7.3%. The market is then expected to grow at a CAGR of 7.5% from 2026 and reach $49,656.4 million in 2031.
Growth in the historic period resulted from increased health consciousness, growth and expansion of the pharmaceuticals industry, growth in the dietary supplements, increased healthcare expenditure, and rising health concerns associated with the COVID-19 pandemic. Factors that negatively affected growth in the historic period were the strict government rules and regulations related to the labeling and revised tax structure.
Going forward, product launches, rising consumption of sports-based nutritional supplements and increasing geriatric population will drive market growth. Factors that could hinder the growth of the multivitamin capsules and tablets market in the future include side effects associated with overconsumption and rising prevalence of functional ingredients or functional goods.
The multivitamin capsules and tablets market is segmented by type into multivitamins tablets and multivitamins capsules. The multivitamins tablets was the largest segment of the multivitamin capsules and tablets market by type, accounting for 73.1% of the total market in 2021 and is expected to be the fastest-growing segment going forward at a CAGR of 7.8% during 2021-2026.
The multivitamin capsules and tablets market is segmented by distribution channel into store based and non-store based. The store based was the largest segment of the multivitamin capsules and tablets market by distribution channel, accounting for $79.7% of the total market in 2021. The non-store based market is expected to be the fastest-growing segment going forward at a CAGR of 10.8% during 2021-2026.
The multivitamin capsules and tablets market is segmented by application into energy and weight management, general health, bone and joint health, gastrointestinal health, immunity, cardiac health, diabetes and anti-cancer. The energy and weight management market was the largest segment of the multivitamin capsules and tablets market by application, accounting to 25.5% of the total market in 2021. The immunity market is expected to be the fastest-growing segment going forward at a CAGR of 8.0% during 2021-2026.
The multivitamin capsules and tablets market is segmented end user into adults, geriatric, pregnant women, and children. The adults market was the largest segment of the multivitamin capsules and tablets market by end user, accounting for 44.6% of the total market in 2021. The children market is expected to be the fastest-growing segment going forward at a CAGR of 7.7% during 2021-2026.
North America was the largest region in the multivitamin capsules and tablets market, accounting for 34.6% of the global market in 2021. It was followed by Asia Pacific, Western Europe and the other regions. Going forward, the fastest growing regions in the multivitamin capsules and tablets market will be Asia Pacific and the South America, where growth will be at CAGRs of 10.3% and 8.2% respectively from 2021-2026.
The multivitamin capsules and tablets market is highly fragmented, with a large number of small players. The top ten competitors in the market made up to 71.48% of the total market in 2020. Major players in the market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc., Herbalife Nutrition, Bayer and others.
The top growth potential in the multivitamin capsules and tablets market by type will arise in the multivitamin tablets market, which will gain $8,082.4 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by distribution channel will arise in the store-based market, which will gain $6,954.3 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by application will arise in the energy and weight management market, which will gain $2,612.6 million of global annual sales by 2026. The top growth potential in the multivitamin capsules and tablets market by end user will arise in adults market, which will gain $4,402.0 million of global annual sales by 2026. The multivitamin capsules and tablets market size will gain the most in the USA at $2,324.9 million.
Market-trend-based strategies for the multivitamin capsules and tablets market include exploring opportunities by offering flavored gummy vitamins, introducing personalized vitamin packages, partnering with other players, and adopting 3D technology in manufacturing supplements.
Player-adopted strategies in the multivitamin capsules and tablets industry includes focusing on new product innovation, strengthening product portfolio, investing new product development, advancing the product pipeline, and focusing nutrition club expansion.
To take advantage of the opportunities, the publisher reccomends the multivitamin capsules and tablets companies to focus on strategic collaborations and partnerships, focus on personalized vitamin packages, focus on flavored gummy vitamins, expand in developed markets, set up authorized distributors and sales representatives, focus on competitive pricing, leverage social media, target the elderly population and target hospitals and pharmacies to spread awareness.
Table of Contents
1. Multivitamin Capsules And Tablets Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure
6. Introduction
7. Multivitamin Capsules And Tablets Market Characteristics
8. Multivitamin Capsules And Tablets Market Trends And Strategies
9. Impact Of COVID-19 On Multivitamin Capsules And Tablets
10. Global Multivitamin Capsules And Tablets Market Size And Growth
11. Global Multivitamin Capsules And Tablets Market Segmentation
12. Multivitamin Capsules And Tablets Market, Regional And Country Analysis
13. Asia-Pacific Multivitamin Capsules And Tablets Market
14. Western Europe Multivitamin Capsules And Tablets Market
15. Eastern Europe Multivitamin Capsules And Tablets Market
16. North America Multivitamin Capsules And Tablets Market
17. South America Multivitamin Capsules And Tablets Market
18. Middle East Multivitamin Capsules And Tablets Market
19. Africa Multivitamin Capsules And Tablets Market
20. Global Multivitamin Capsules And Tablets Market Competitive Landscape
21. Key Mergers And Acquisitions In The Multivitamin Capsules And Tablets Market
22. Multivitamin Capsules And Tablets Market Opportunities And Strategies
23. Multivitamin Capsules And Tablets Market, Conclusions And Recommendations
24. Appendix
Executive Summary
Multivitamin Capsules And Tablets Global Market Opportunities And Strategies To 2031 provides the strategists; marketers and senior management with the critical information they need to assess the global multivitamin capsules and tablets market.
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Description:
Where is the largest and fastest growing market for multivitamin capsules and tablets? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The multivitamin capsules and tablets market global report answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider multivitamin capsules and tablets market; and compares it with other markets.
The report covers the following chapters
- Executive Summary - The executive summary section of the report gives a brief overview and summary of the report.
- Report Structure - This section gives the structure of the report and the information covered in the various sections.
- Introduction - This section gives the segmentation of the multivitamin capsules and tablets market by type, by distribution channel, by application, by end-user covered in this report.
- Market Characteristics - The market characteristics section of the report defines and explains multivitamin capsules and tablets market. This chapter also defines and describes goods and related services covered in the report.
- Trends And Strategies - This chapter describes the major trends shaping the global multivitamin capsules and tablets market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
- Impact of COVID-19 - This section describes the impact of COVID-19 on the multivitamin capsules and tablets market.
- Global Market Size And Growth - This section contains the global historic (2016-2021) and forecast (2021-2026, 2031) market values, and drivers and restraints that support and restrain the growth of the market in the historic and forecast periods.
- Regional Analysis - This section contains the historic (2016-2021), forecast (2021-2026, 2031) market value and growth and market share comparison by region.
- Segmentation - This section contains the market values (2016-2021, 2021-2026, 2031) and analysis for different segments in the market.
- Global Macro Comparison - The global multivitamin capsules and tablets market comparison with macro-economic factors gives the multivitamin capsules and tablets market size, percentage of GDP, and average multivitamin capsules and tablets market expenditure.
- Regional Market Size and Growth - This section contains the region’s market size (2021), historic and forecast (2021-2026, 2031) market values, and growth and market share comparison of major countries within the region. This report includes information on all the regions (Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa).
- Competitive Landscape - This section covers details on the competitive landscape of the global multivitamin capsules and tablets market, estimated market shares and company profiles for the leading players.
- Key Mergers And Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
- Conclusions And Recommendations - This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for multivitamin capsules and tablets providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
- By Type: Multivitamins Tablets; Multivitamins Capsules
- By Distribution Channel: Store Based; Non-Store Based
- By Application: Energy And Weight Management; General Health; Bone And Joint Health; Gastrointestinal Health; Immunity; Cardiac Health; Diabetes; Anti-Cancer
- By End User: Adults; Geriatric; Pregnant Women; Children
Companies Mentioned:
Abbott Laboratories; Otsuka Holdings Co.; Glaxosmithkline Plc; Herbal Life Nutrition; Bayer
Countries:
China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia
Regions:
Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series:
Five years historic and ten years forecast.
Data:
Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; multivitamin capsules and tablets indicators comparison.
Data segmentations:
country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing:
Data and analysis throughout the report is sourced using end notes.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories
- Otsuka Holdings Co.
- Glaxosmithkline Plc
- Herbal Life Nutrition
- Bayer
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 271 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 24274.7 Million |
| Forecasted Market Value ( USD | $ 49656.4 Million |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Global |
