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Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery

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    Report

  • 265 Pages
  • July 2022
  • Region: Global
  • The Business Research Company
  • ID: 5633523
The advertising agencies market consists of the sales of advertising agencies’ services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, websites and social media sites. Only goods and services traded between entities or sold to end consumers are included.

The global advertising agencies market reached a value of nearly $346,122.5 million in 2021, having increased at a compound annual growth rate (CAGR) of 3.6% since 2016, and is expected to grow at a CAGR of 9.8% to nearly $553,106.5 million by 2026. Also, the market is expected to grow to $890,809.0 million in 2031 at a CAGR of 10.0%.

Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology. Factors that negatively affected growth in the historic period were coronavirus pandemic, skilled workforce shortages, increased use of ad-blockers, volatile costs, security challenges and government regulations.

Going forward, rising urbanization, increasing adoption of 5G networks and internet of things (IoT) and increasing adoption of Internet of Things (IoT) will drive the growth. Factors that could hinder the growth of the advertising agencies market in the future include high costs and intense competition.

The advertising agencies market is segmented by mode into online advertising and offline advertising. The online advertising market was the largest segment of the advertising agencies market segmented by mode, accounting for 55.9% of the total in 2021. Going forward, the online advertising segment is expected to be the fastest growing segment in the advertising agencies market, at a CAGR of 12.7% during 2021-2026.

The advertising agencies market is segmented by type into TV, digital, radio, print, out-of-home (OOH) and others. The digital market was the largest segment of the advertising agencies market segmented by type, accounting for 62.8% of the total in 2021. Going forward, the others segment is expected to be the fastest growing segment in the advertising agencies market, at a CAGR of 18.7% during 2021-2026.

The advertising agencies market is segmented by end use industry into banking, financial service & insurance (BFSI), consumer goods and retail, government and public sector, IT and telecom, media and entertainment and others. The other end use industry market was the largest segment of the advertising agencies market segmented by end use industry, accounting for 35.6% of the total in 2021. Going forward, the media and entertainment segment is expected to be the fastest growing segment in the advertising agencies market, at a CAGR of 12.3% during 2021-2026.

Asia Pacific was the largest region in the global advertising agencies market, accounting for 37.8% of the total in 2021. It was followed by Western Europe, North America and then the other regions. Going forward, the fastest-growing regions in the advertising agencies market will be the Africa and South America, where growth will be at CAGRs of 14.1% and 13.0% respectively during 2021-2026. These will be followed by Middle East and Asia Pacific, where the markets are expected to grow at CAGRs of 12.2% and 11.1% respectively.

The global advertising agencies market is fairly fragmented, with a large number of players. The top ten competitors in the market made up to 12.22% of the total market in 2021. Major players in the market include WPP plc, Dentsu Group Inc, Publicis Groupe SA, Omnicom Group Inc., and Hakuhodo DY Holdings Inc.

The top opportunities in the advertising agencies market segmented by mode will arise in the online advertising segment, which will gain $ 158,416.6 million of global annual sales by 2026.The top opportunities in the advertising agencies markets segmented by type will arise in the digital segment, which will gain $ 154,572.4 million of global annual sales by 2026. The top opportunities in the advertising agencies market segmented by end use industry will arise in the other end users industry segment, which will gain $ 69,417.4 million of global annual sales by 2026. The advertising agencies market size will gain the most in the China at $ 41,933.8 million.

Market-trend-based strategies for the advertising agencies market include launch of artificial intelligence in advertising, rising storytelling concept, increased adoption of digitalization, growing demand for interactive advertising, augmented reality for advertising, and increase in advertising on streaming services. Player-adopted strategies in the advertising agencies market includes safe digital engagement by following strict compliances on online advertising through partnerships and collaborations, strengthening digital marketing business through acquisitions, providing data driven advertising solutions for clients and expanding business operations in other regions.

To take advantage of the opportunities, the publisher reccomends the advertising agencies companies to focus on using artificial intelligence technology, invest in augmented reality, focus on interactive advertising, focus on advertising on streaming services, expand in emerging markets, scale up through collaborations, offer competitively priced services, offer performance-based pricing, leverage social media use to maximize reach, leverage technology to increase reach, continue to focus on B2B promotions, focus on customer reviews, build strategic relationships with large-scale end-users and focus on securing government contracts.

Frequently Asked Questions about the Global Advertising Agencies Market

What is the estimated value of the Global Advertising Agencies Market?

The Global Advertising Agencies Market was estimated to be valued at $346122.5 Million in 2021.

What is the growth rate of the Global Advertising Agencies Market?

The growth rate of the Global Advertising Agencies Market is 9.9%, with an estimated value of $890809 Million by 2031.

What is the forecasted size of the Global Advertising Agencies Market?

The Global Advertising Agencies Market is estimated to be worth $890809 Million by 2031.

Who are the key companies in the Global Advertising Agencies Market?

Key companies in the Global Advertising Agencies Market include WPP PLC, Dentsu Inc., Publicis Groupe and Hakuhodo DY Holdings.

Table of Contents

1. Advertising Agencies Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Mode
6.3. Segmentation By Type
6.4. Segmentation By End-User Industry
7. Advertising Agencies Market Characteristics
7.1. Market Definition
7.2. Market Segmentation By Mode
7.2.1. Online Advertising
7.2.2. Offline Advertising
7.3. Market Segmentation By Type
7.3.1. TV
7.3.2. Digital
7.3.3. Radio
7.3.4. Print
7.3.5. Out-Of-Home (OOH)
7.3.6. Others
7.4. Market Segmentation By End Use Industry:
7.4.1. Banking, Financial Services, And Insurance Sector (BFSI)
7.4.2. Consumer Goods And Retail
7.4.3. Government And Public Sector
7.4.4. IT And Telecom
7.4.5. Media And Entertainment
7.4.6. Others
8. Advertising Agencies Trends And Strategies
8.1. Launch Of Artificial Intelligence In Advertising
8.2. Rising Storytelling Concept
8.3. Increased Adoption Of Digitalization
8.4. Growing Demand For Interactive Advertising
8.5. Augmented Reality For Advertising
8.6. Increase In Advertising On Streaming Services
9. Impact of COVID-19 On Advertising Agencies
9.1. Introduction
9.2. Financial Impact
9.3. Increase In Online Screen Time
9.4. Impact On Offline Advertising
9.5. Future Outlook
10. Global Advertising Agencies Market Size And Growth
10.1. Market Size
10.2. Historic Market Growth, 2016 - 2021, Value ($ Million)
10.2.1. Drivers Of The Market 2016 - 2021
10.2.2. Restraints On The Market 2016 - 2021
10.3. Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
10.3.1. Drivers Of The Market 2021 - 2026
10.3.2. Restraints On The Market 2021 - 2026
11. Global Advertising Agencies Market Segmentation
11.1. Global Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
11.2. Global Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
11.3. Global Advertising Agencies Market, Segmentation By End-User Industry, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
12. Advertising Agencies Market, Regional And Country Analysis
12.1. Global Advertising Agencies Market, By Region, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
12.2. Global Advertising Agencies Market, By Country, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13. Asia-Pacific Advertising Agencies Market
13.1. Asia-Pacific Advertising Agencies Market Overview
13.1.1. Region Information
13.1.2. Market Information
13.1.3. Background Information
13.1.4. Government Initiatives
13.1.5. Regulations
13.1.6. Major Associations
13.1.7. Taxes Levied
13.1.8. Corporate Tax Structure
13.1.9. Investments
13.1.10. Major Companies
13.2. Asia-Pacific Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.3. Asia-Pacific Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.4. Asia-Pacific Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.5. Asia-Pacific Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.6. Asia-Pacific Advertising Agencies Market: Country Analysis
13.7. China Advertising Agencies Market
13.8. China Advertising Agencies Market Overview
13.8.1. Country Information
13.8.2. Market Information
13.8.3. Background Information
13.8.4. Government Initiatives
13.8.5. Regulations
13.8.6. Regulatory Bodies
13.8.7. Major Associations
13.8.8. Taxes Levied
13.8.9. Corporate Tax Structure
13.8.10. Investments
13.8.11. Major Companies
13.9. China Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.10. China Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.11. China Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.12. China Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.13. India Advertising Agencies Market
13.14. India Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.15. India Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.16. India Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.17. India Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.18. Japan Advertising Agencies Market
13.19. Japan Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.20. Japan Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.21. Japan Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.22. Japan Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.23. Australia Advertising Agencies Market
13.24. Australia Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.25. Australia Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.26. Australia Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.27. Australia Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.28. Indonesia Advertising Agencies Market
13.29. Indonesia Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.30. Indonesia Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.31. Indonesia Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.32. Indonesia Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.33. South Korea Advertising Agencies Market
13.34. South Korea Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
13.35. South Korea Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
13.36. South Korea Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
13.37. South Korea Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14. Western Europe Advertising Agencies Market
14.1. Western Europe Advertising Agencies Market Overview
14.1.1. Region Information
14.1.2. Market Information
14.1.3. Background Information
14.1.4. Government Initiatives
14.1.5. Regulations
14.1.6. Regulatory Bodies
14.1.7. Major Associations
14.1.8. Taxes Levied
14.1.9. Corporate Tax Structure
14.1.10. Investments
14.1.11. Major Companies
14.2. Western Europe Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
14.3. Western Europe Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
14.4. Western Europe Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.5. Western Europe Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.6. Western Europe Advertising Agencies Market: Country Analysis
14.7. UK Advertising Agencies Market
14.8. UK Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
14.9. UK Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
14.10. UK Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.11. UK Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.12. Germany Advertising Agencies Market
14.13. Germany Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
14.14. Germany Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
14.15. Germany Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.16. Germany Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.17. France Advertising Agencies Market
14.18. France Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
14.19. France Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
14.20. France Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
14.21. France Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
15. Eastern Europe Advertising Agencies Market
15.1. Eastern Europe Advertising Agencies Market Overview
15.1.1. Region Information
15.1.2. Market Information
15.1.3. Background Information
15.1.4. Government Initiatives
15.1.5. Regulations
15.1.6. Regulatory Bodies
15.1.7. Major Associations
15.1.8. Taxes Levied
15.1.9. Corporate Tax Structure
15.1.10. Investments
15.1.11. Major Companies
15.2. Eastern Europe Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
15.3. Eastern Europe Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
15.4. Eastern Europe Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
15.5. Eastern Europe Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
15.6. Eastern Europe Advertising Agencies Market: Country Analysis
15.7. Russia Advertising Agencies Market
15.8. Russia Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
15.9. Russia Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
15.10. Russia Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
15.11. Russia Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
16. North America Advertising Agencies Market
16.1. North America Advertising Agencies Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. Background Information
16.1.4. Government Initiatives
16.1.5. Regulations
16.1.6. Regulatory Bodies
16.1.7. Major Associations
16.1.8. Taxes Levied
16.1.9. Corporate Tax Structure
16.1.10. Investments
16.1.11. Major Companies
16.2. North America Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
16.3. North America Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
16.4. North America Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
16.5. North America Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
16.6. North America Advertising Agencies Market: Country Analysis
16.7. USA Advertising Agencies Market
16.8. USA Advertising Agencies Market Overview
16.9. USA Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
16.10. USA Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
16.11. USA Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
16.12. USA Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
17. South America Advertising Agencies Market
17.1. South America Advertising Agencies Market Overview
17.1.1. Region Information
17.1.2. Market Information
17.1.3. Background Information
17.1.4. Government Initiatives
17.1.5. Regulations
17.1.6. Regulatory Bodies
17.1.7. Major Associations
17.1.8. Taxes Levied
17.1.9. Corporate Tax Structure
17.1.10. Investments
17.1.11. Major Companies
17.2. South America Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
17.3. South America Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
17.4. South America Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
17.5. South America Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
17.6. South America Advertising Agencies Market: Country Analysis
17.7. Brazil Advertising Agencies Market
17.8. Brazil Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
17.9. Brazil Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
17.10. Brazil Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
17.11. Brazil Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
18. Middle East Advertising Agencies Market
18.1. Middle East Advertising Agencies Market Overview
18.1.1. Region Information
18.1.2. Market Information
18.1.3. Background Information
18.1.4. Government Initiatives
18.1.5. Regulations
18.1.6. Regulatory Bodies
18.1.7. Major Associations
18.1.8. Taxes Levied
18.1.9. Corporate Tax Structure
18.1.10. Investments
18.1.11. Major Companies
18.2. Middle East Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
18.3. Middle East Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
18.4. Middle East Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
18.5. Middle East Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
19. Africa Advertising Agencies Market
19.1. Africa Advertising Agencies Market Overview
19.1.1. Region Information
19.1.2. Market Information
19.1.3. Background Information
19.1.4. Government Initiatives
19.1.5. Regulations
19.1.6. Regulatory Bodies
19.1.7. Major Associations
19.1.8. Taxes Levied
19.1.9. Corporate Tax Structure
19.1.10. Investments
19.1.11. Major Companies
19.2. Africa Advertising Agencies Market, Historic Market Growth, 2016 - 2021, Value ($ Million)
19.3. Africa Advertising Agencies Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Million)
19.4. Africa Advertising Agencies Market, Segmentation By Mode, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
19.5. Africa Advertising Agencies Market, Segmentation By Type, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Million)
20. Advertising Agencies Global Market Competitive Landscape
20.1. Company Profiles
20.2. WPP plc
20.2.1. Company Overview
20.2.2. Products And Services.
20.2.3. Business Strategy
20.2.4. Financial Overview
20.3. Dentsu Group Inc
20.3.1. Company Overview
20.3.2. Products And Services.
20.3.3. Business Strategy
20.3.4. Financial Overview
20.4. Publicis Groupe SA
20.4.1. Company Overview
20.4.2. Products And Services.
20.4.3. Business Strategy
20.4.4. Financial Overview
20.5. Omnicom Group Inc.
20.5.1. Company Overview
20.5.2. Products And Services
20.5.3. Business Strategy
20.5.4. Financial Overview
20.6. Hakuhodo DY Holdings Inc.
20.6.1. Company Overview
20.6.2. Products And Services
20.6.3. Business Strategy
20.6.4. Financial Overview
21. Key Mergers And Acquisitions
21.1. Aleph Holding Acquired Connect Ads
21.2. Entravision Communications Corporation Acquired MediaDonuts
21.3. Cardlytics Acquired Dosh
21.4. AUDIENCEX Acquired Bigbuzz Marketing Group
21.5. Granite Digital Acquired Connector
21.6. Ideon Media Acquired Cue Digital Media
21.7. Accenture Acquired Droga5
21.8. Publicis Groupe Acquired Epsilon
21.9. Dentsu Inc. Acquired 100% Stake In Global Mind
21.10. Zensar Acquired Indigo Slate
22. Advertising Agencies Market Opportunities And Strategies
22.1. Global Advertising Agencies Market In 2026 - Countries Offering Most New Opportunities
22.2. Global Advertising Agencies Market In 2026 - Segments Offering Most New Opportunities
22.3. Global Advertising Agencies Market In 2026 - Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies
23. Advertising Agencies Market, Conclusions And Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Place
23.2.3. Price
23.2.4. Promotion
23.2.5. People
24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher
24.6. Copyright and Disclaimer

Executive Summary

Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery provides the strategists; marketers and senior management with the critical information they need to assess the global advertising agencies market as it emerges from the COVID 19 shut down.



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Description:

Where is the largest and fastest growing market for advertising agencies? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The advertising agencies market global report answers all these questions and many more.


The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider advertising agencies market; and compares it with other markets.



The report covers the following chapters:

  • Executive Summary - The executive summary section of the report gives a brief overview and summary of the report.
  • Report Structure - This section gives the structure of the report and the information covered in the various sections.
  • Introduction - The introduction section of the report gives brief introduction about segmentation by geography, segmentation by mode, segmentation by type, segmentation by end use industry.
  • Market Characteristics - The market characteristics section of the report defines and explains the advertising agencies market. This section also defines and describes goods and related services covered in the report.
  • Trends And Strategies - This section describes the major trends shaping the global advertising agencies market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
  • Impact of COVID-19 - This section describes the impact of COVID-19 on the advertising agencies market.
  • Global Market Size And Growth - This section contains the global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional Analysis - This section contains the historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
  • Segmentation - This section contains the market values (2016-2031) and analysis for different segments.
  • Regional Market Size and Growth - This section contains the region’s market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region. The market overview sections of the report describe the current size of the market, background information, government initiatives, regulations, regulatory bodies, associations, corporate tax structure, investments, and major companies.
  • Competitive Landscape - This section covers details on the competitive landscape of the global advertising agencies market, estimated market shares and company profiles for the leading players.
  • Key Mergers And Acquisitions - This section gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
  • Market Opportunities And Strategies- This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
  • Conclusions And Recommendations - This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for advertising agencies in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope:


Markets Covered:


  1. 1) By Mode: Online Advertising; Offline Advertising
  2. 2) By Type: TV, Digital; Radio, Print; Out-Of-Home (OOH); Others
  3. 3) By End Use Industry: Banking; Financial Service & Insurance (BFSI); Consumer Goods And Retail; Government And Public Sector; IT And Telecom; Media And Entertainment; Others

Companies Mentioned:

WPP PLC; Dentsu Inc.; Publicis Groupe; Omnicom Group Inc.; Hakuhodo DY Holdings


Countries:

China; Australia; India ; Indonesia; Japan ; South Korea; USA; Brazil; France; Germany; UK; Russia


Regions:

Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa


Time series:

Five years historic and ten years forecast.


Data:

Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; advertising agencies indicators comparison.


Data segmentations:

country and regional historic and forecast data; market share of competitors; market segments.


Sourcing and Referencing:

Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • WPP PLC
  • Dentsu Inc.
  • Publicis Groupe
  • Omnicom Group Inc.
  • Hakuhodo DY Holdings

Methodology

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