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UAE On-Demand Home Services Industry Outlook to 2026

  • Report
  • 73 Pages
  • March 2022
  • Region: United Arab Emirates
  • Ken Research Private Limited
  • ID: 5635408

Driven by changing consumer lifestyle and increasing adoption of digitally enabled services

The publication titled “UAE On-Demand Home Services Industry: Driven by changing consumer lifestyle and increasing adoption of digitally enabled services” provides a comprehensive analysis of the on-demand home services industry by analyzing historical statistics and corresponding developments in the on-demand home services market. The report covers various aspects including on-demand home services industry market size, evolution and market potential, ecosystem, snapshot on marketplace and service providers business model, growth trends and developments, Porter 5 Forces Analysis, rules and regulations, impact of COVID-19, demand drivers, challenges, future trends and outlook of the industry. Insights on competitive landscape of on-demand home services industry and cross comparison between major players operating in the ecosystem namely, marketplaces and service providers is also covered in the report on the basis of company profile, service offerings, Business USP, booking mode, ratings on Apps, customer reviews, cancellation and refund policies, recent development and activity of social media. The report also covers a case study on one of the top marketplaces in UAE, its company profile, reasons for expansion in other geographies, business model, cost structure, revenue stream, marketing strategies, customer relationship, key activities. The report also focuses on the On-Demand Home Services Market Segmentation by Type of Services (Cleaning, Repairs and Maintenance, Beauty and Others); By Geography (Dubai, Abu Dhabi, Other Emirates); By Deployment (Online and Offline). UAE On-Demand Home Services Industry report concludes with projections for the future of the industry including forecasted market size by 2026, and analysts’ take on the future highlighting the major opportunities.

UAE On-Demand Home Services Market Overview and Size


UAE’s on-demand home services industry is at a nascent stage. The industry had a single digit growth pre-covid from 2017-2019. During COVID, the industry growth rate spiked due to increasing concern for better hygiene and disinfection. Also, the fear of stepping out of home led to an emergence for on-demand home services in UAE. There has been an increase in the consumer spending from 2016 to 2021. Internet penetration is also high in UAE. Adaptation of applications through smartphones and mobile broadband has created emergent, consumer-facing sites and mobile apps of these on-demand home services companies. Due to the busy schedule of the working women, they are unable to take care of their home, leading to an increase in the demand for home services. Customers look for committed services; hence, marketplaces started emerging and reduced the hassle of customers to look for service providers. Also, there are no hidden costs; an upfront cost is required to be paid by the customers for a particular service availed.
The government of the United Arab Emirates announced by decree on November 2020, that foreign investors can fully own local companies without the need for an Emirati sponsor, this will ease the entry of new startups in the industry.

UAE’s On-Demand Home Services Market Segmentation


By Type of Services (Cleaning, Repair and Maintenance, Beauty and Others):


Cleaning services account for the highest market share in the year 2021, in terms of the number of bookings. Beauty services has the second largest market share. the time consumed to go to a salon along with the waiting time is reduced with on-demand home services.

By Geography (Dubai, Abu Dhabi, Others):


Dubai has tapped the maximum market share as of 2021. Dubai has maximum of working population, as a result of which on-demand home services are in high demand. Abu Dhabi has the second highest market share. People live in big bungalows or villas, hence, hire full time helpers or maids.

By Deployment (Online, Offline):


Offline model dominates the market in 2021 as people prefer bespoke services, which are not easily available online. People are reluctant to try new service providers or marketplaces that provide online on-demand services.

Competitive Landscape in UAE On-Demand Home Services Industry


UAE’s On-Demand Home Services Industry is highly fragmented with presence of large number of service providers and marketplaces. Marketplaces adopt a lease or an open market business model. These players compete amongst each other on the basis of service offerings, service quality, prices and brand value. Many companies have rebranded themselves to reflect their position in the market and justify the range of service offerings. The report provides a cross comparison of top players in the marketplaces as well as top service providers in UAE. A detailed case study on “Urban Company” is included in the report.

UAE On-Demand Home Services Future Outlook and Projections


The market size is expected to grow at a five-year CAGR of ~9.7% by 2026. It is anticipated that the increasing growth of the market size will be fueled by increasing number of service offerings by all the marketplaces and service providers, increasing customer awareness regarding the ease of accessibility of these on-demand home services and growing e-commerce platforms providing services to buyers in a short timeframe.

Key Segments Covered in UAE On-Demand Home Services Industry


By Type of Services

  • Cleaning
  • Repair and Maintenance
  • Beauty
  • Others

By Geography

  • Dubai
  • Abu Dhabi
  • Others

By Deployment

  • Online
  • Offline

Time Period Captured in the Report:

  • Historical Period: 2017-2021
  • Forecast Period: 2022F-2026F

UAE On-Demand Home Services Players


Marketplaces

  • Justlife
  • Urban Company
  • ServiceMarket
  • Rizek
  • Mr. Usta

Service Providers

  • Hitches and Glitches
  • MPlus
  • Elite Maids
  • Helpsters Cleaning Services

Key Topics Covered in the Report

  • Socio-economic Landscape of UAE
  • Evolution of UAE On-Demand Home Service Industry
  • Ecosystem of UAE On-Demand Home Service Industry
  • UAE On-Demand Home Service major entities Business Model
  • Market Size of On-Demand Home Services Industry by Revenue
  • Market Segmentation of On-Demand Home Services Industry by services, geography, deployment
  • Total Addressable, Serviceable Addressable Market of On-Demand Home Services Industry
  • Demand Drivers and Trends in On-Demand Home Services Industry
  • Consumer spending and preferences in the On-Demand Home Services Industry
  • Impact of COVID on demand and user preferences in the On-Demand Home Services Industry
  • Trends and Developments in On-Demand Home Services Industry
  • Porter’s Analysis of the On-Demand Home Services Industry
  • Growth Drivers of the On-Demand Home Services Industry
  • Challenges faced in the On-Demand Home Services Industry
  • Government Rules and Regulations in the On-Demand Home Services Industry
  • Impact of COVID-19 on the On-Demand Home Services Industry
  • Comparison of Pre and Post COVID scenarios
  • Competitive Scenario of the On-Demand Home Services Industry
  • Competition in On-Demand Home Services Marketplace
  • Competition among On-Demand Home Services Providers
  • Case Study on Urban Company Business Model
  • Future Trends and Market Size of On-Demand Home Services Industry by Revenue
  • Future Market Segmentation of On-Demand Home Services Industry by type of services, geography, deployment
  • Industry speaks
  • Analyst Recommendations

Table of Contents

1. Executive Summary2. Socio-economic landscape of UAE
3. Market Overview of On-Demand Home Services Industry
  • Evolution of On-Demand Home Services Industry
  • Ecosystem of major entities in the On-Demand Home Services Industry
  • Business Model of the major entities of the On-Demand Home Services Industry
4. Market Sizing of On-Demand Home Services Industry
  • Market Size of On-Demand Home Services Industry by Revenue 2016-2021
5. Market Segmentation of On-Demand Home Services Industry, 2021
  • By type of Services (Cleaning, Repair and Maintenance, Beauty and Others), in terms of volume and value
  • By Geography (Dubai, Abu Dhabi and Others) in terms of value
  • By Deployment (Online vs Offline) in terms of value
6. Demand Analysis of On-Demand Home Services Industry
  • Total Addressable, Serviceable Addressable Market of On-Demand Home Services Industry as of 2021
  • Demand Drivers and Trends in On-Demand Home Services Industry
  • Consumer spending and preferences in the On-Demand Home Services Industry
  • Impact of COVID on demand and user preferences in the On-Demand Home Services Industry
7. Industry Analysis of On-Demand Home Services Industry
  • Trends and Developments in On-Demand Home Services Industry
  • Porter’s Analysis of the On-Demand Home Services Industry
  • Growth Drivers of the On-Demand Home Services Industry
  • Challenges faced in the On-Demand Home Services Industry
  • Government Rules and Regulations in the On-Demand Home Services Industry
  • Impact of COVID-19 on the On-Demand Home Services Industry
  • Comparison of Pre and Post COVID scenarios
8. Competitive Landscape in On-Demand Home Services Industry, 2021
  • Competitive Scenario of the On-Demand Home Services Industry
  • Cross Comparison of top On-Demand Home Services Marketplaces (Service Market, Justlife, Mr.Usta, Urban Company, Rizek) in terms of Vintage, Key Management, Revenue, Headquarters, Total Employees, USP, Services Offered, Booking Mode, Rating, Customer Reviews, Cancellation & Refund Policies, Social Media Presence, Discounts, Recent Developments
  • Cross Comparison of top On-Demand Home Services Providers (Hitches & Glitches, MPlus, Elite Maids, Helpsters) in terms of Vintage, Key Management, Revenue, Headquarters, Total Employees, USP, Services Offered, Booking Mode, Rating, Customer Reviews, Cancellation & Refund Policies, Social Media Presence, Recent Developments
  • Case Study on Urban Company in terms of Company Overview, Marketing Strategies, International Expansion, Business Model, Cost Structure, Revenue Streams, Customer Relationships and Key Activities
9. Outlook and Future Projections of On-Demand Home Services Industry
  • Market Size of On-Demand Home Services Industry by Revenue 2022F-2026F and Future Trends
  • Market Segmentation of On-Demand Home Services Industry, 2026F
  • By type of services (Cleaning, Repair and Maintenance, Beauty and Others), in terms of volume and value
  • By Geography (Dubai, Abu Dhabi and Others) in terms of value
  • By Deployment (Online and Offline) in terms of value
10. Industry Experts Speaks11. Analyst Recommendations
12. Research Methodology
  • Market Definitions and Assumptions
  • Abbreviations
  • Market Sizing Approach
  • Consolidated Research Approach
  • Primary Research Approach
  • Research Limitations and Future Analysis Conclusion
13. Disclaimer14. Contact the Publisher

Executive Summary

The publication titled “UAE On-Demand Home Services Industry: Driven by changing consumer lifestyle and increasing adoption of digitally enabled services” provides a comprehensive analysis of the on-demand home services industry by analyzing historical statistics and corresponding developments in the on-demand home services market. The report covers various aspects including on-demand home services industry market size, evolution and market potential, ecosystem, snapshot on marketplace and service providers business model, growth trends and developments, Porter 5 Forces Analysis, rules and regulations, impact of COVID-19, demand drivers, challenges, future trends and outlook of the industry. Insights on competitive landscape of on-demand home services industry and cross comparison between major players operating in the ecosystem namely, marketplaces and service providers is also covered in the report on the basis of company profile, service offerings, Business USP, booking mode, ratings on Apps, customer reviews, cancellation and refund policies, recent development and activity of social media. The report also covers a case study on one of the top marketplaces in UAE, its company profile, reasons for expansion in other geographies, business model, cost structure, revenue stream, marketing strategies, customer relationship, key activities. The report also focuses on the On-Demand Home Services Market Segmentation by Type of Services (Cleaning, Repairs and Maintenance, Beauty and Others); By Geography (Dubai, Abu Dhabi, Other Emirates); By Deployment (Online and Offline). UAE On-Demand Home Services Industry report concludes with projections for the future of the industry including forecasted market size by 2026, and analysts’ take on the future highlighting the major opportunities.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Justlife
  • Urban Company
  • ServiceMarket
  • Rizek
  • Mr. Usta
  • Hitches and Glitches
  • MPlus
  • Elite Maids
  • Helpsters Cleaning Services