OTT video services across business models continually adapt their offerings and experience to remain relevant in a fast-changing market. Consumer perception affects both potential uptake and engagement/retention. This consumer-focused report quantifies consumer usage and perception of OTT video services across various business models, their libraries, and features.
Key questions addressed:
- Have the foundational services reached saturation in the United States?
- Do consumers consider price or content the most important factor when subscribing to a service?
- Is churn leveling off?
- Do free trials drive subscriptions?
- Can co-viewing experiences drive engagement and subscriptions?
Table of Contents
Survey Methodology and Definitions
Pay TV Definitions and Categorization
Executive Summary
Video Service Adoption: OTT vs Pay-TV
OTT Business Models: SVOD, Ad-Supported, TVOD, vMVPDs
SVOD Market Leaders: Adoption & User Base
OTT Subscriber and User Journey
Perceptions of OTT Services
OTT Churn
Social Viewing
