United States Broadband Value-added Services

Report
61 Pages
June 2020
Region: United States
Parks Associates
ID: 5639034

As the broadband market becomes increasingly commoditized, broadband providers are seeking way to differentiate themselves through new products and services. This research investigates consumer perception and interest in value-added services from service providers including Wi-Fi services, network optimization, and data security and monitoring services.

Executive Summary

Industry Insight
Testing value-added services (VAS)
Key Findings and Market Impact

Market Overview

US Broadband Service Adoption & Service ARPU (2010 - 2019)
Increased Use of Home Services by Broadband Service Provider (Q1/20)
Self-Reported Download Speed of Home Broadband Service (2015 - 2019)
Trends in Home Service Subscription (2012 - 2020)
Service Provider Net Promoter Score (2018 - 2020)
NPS of Broadband Internet Service by Providers (Q1/20)
Total Average Number of Connected Devices Per US BB HH
Home Networking Devices: Purchases and Purchase Intentions (2019 - 2020)
Impact of COVID-19 on Service Usage (Q1/20)

VAS Adoption & Awareness

Testing value-added services (VAS)
Total Number of Broadband VAS (Q3/19)
Broadband VAS Adoption & Awareness (Q3/19)
Stand-Alone Internet Adoption by OTT Video Subscription (2017-2019)
Broadband VAS by Stand-Alone Internet Adoption (Q3/19)
Average # of VAS by Service Provider (Q3/19)
Broadband VAS by Service Provider (Q3/19)
Bundled Smart Home Service Adoption & Awareness by Provider (Q3/19)

VAS & ARPU

ARPU of Home Bundled Services (2012 - 2019)
Methods of Receiving Broadband VAS (Q3/19)
Number of Free & Paid Broadband VAS (Q3/19)
Average ARPU for Stand-Alone Internet Service by # of VAS (Q3/19)
Average Number of VAS by Broadband Speed (Q3/19)
Average ARPU for Stand-Alone Internet Service by Broadband Speed (Q3/19)

Demand for VAS

Increased Usage of Value-Added Services (Q1/20)
Increased Usage of Value-Added Services Usage by Broadband Service Providers (Q1/20)
Perception of Broadband VAS (Q3/19)
Value of Broadband VAS by Broadband Speed (Q3/19)
Value of Broadband VAS by Providers (Q3/19)
Attitudes Toward Broadband VAS (Q3/19)
Strong Resistance to Services that Increase Costs by # of Paid VAS (Q3/19)
Attitudes Toward Broadband VAS by Providers (Q3/19)
Attitudes Toward Broadband VAS by Broadband Speed (Q3/19)
Total # of VAS not Currently Received from ISP but of High Interest (Q3/19)
% "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Age & Children in Home (Q3/19)
High Interest in VAS not Currently Received from ISP (Q3/19)
% "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by ISP NPS Rating (Q3/19)
% "Very Interested" In Subscribing to 1 or More VAS They Do Not Have by Service Provider (Q3/19)
High Interest in 1 or More VAS Not Currently Received by Broadband Speed (Q3/19)
High Interest in 1 or More VAS Not Currently Received by Likelihood of Upgrading to 1Gbps Service (Q3/19)

Table of Contents

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