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Digital Advertising Global Market Opportunities And Strategies To 2031

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    Report

  • 293 Pages
  • July 2022
  • Region: Global
  • The Business Research Company
  • ID: 5639081
This report describes and explains the digital advertising market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.

The global digital advertising market reached a value of nearly $486.0 billion in 2021, having grown at a compound annual growth rate (CAGR) of 18.5% since 2016. The market is expected to grow from $486.0 billion in 2021 to $980.2 billion in 2026 at a rate of 15.1%. The market is then expected to grow at a CAGR of 12.8% from 2026 and reach $1793.6 billion in 2031.

Growth in the historic period resulted from the strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce, increased availability of mobile devices, rapid development in technology, an increase in social media usage and the impact of COVID-19.

Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth. Factors that could hinder the growth of the digital advertising market in the future include stringent regulations, intense competition, security challenges and data localization.

The digital advertising market is segmented by platform into mobile ad (in-app and mobile web), desktop ad, digital TV and other platforms. The desktop ad market was the largest segment of the digital advertising market segmented by platform, accounting for 43.4% of the total in 2021. Going forward, the digital TV segment is expected to be the fastest growing segment in the digital advertising market segmented by platform, at a CAGR of 15.3% during 2021-2026.

The digital advertising market is also segmented by ad format into digital display ad, internet paid search, social media, online video and other ad formats. The internet paid search market was the largest segment of the digital advertising market segmented by ad format, accounting for 30.5% of the total in 2021. Going forward, the online video segment is expected to be the fastest growing segment in the digital advertising market segmented by ad format, at a CAGR of 20.5% during 2021-2026.

The digital advertising market is also segmented by industrial vertical into media and entertainment, consumer goods & retail industry, banking, financial service & insurance, telecommunication IT sector, travel industry, healthcare sector, manufacturing & supply chain, transportation and logistics, energy, power, and utilities and other industrial sectors. The banking, financial service & insurance market was the largest segment of the digital advertising market segmented by industrial vertical, accounting for 23.6% of the total in 2021. Going forward, the media and entertainment segment is expected to be the fastest growing segment in the digital advertising market segmented by industrial vertical, at a CAGR of 18.3% during 2021-2026.

North America was the largest region in the digital advertising market, accounting for 43.4% of the total in 2021. It was followed by Asia-Pacific and Western Europe, and then the other regions. Going forward, the fastest-growing regions in the digital advertising market will be Africa and the Middle East, where growth will be at CAGRs of 18.6% and 17.2% respectively. These will be followed by South America and Asia-Pacific, where the markets are expected to grow at CAGRs of 17.1% and 15.2% respectively.

The global digital advertising market is highly concentrated, with large players. The top ten competitors in the market made up to 83.95% of the total market in 2021. Google was the largest competitor with 43.11% share of the market, followed by Meta Platforms, Inc. (Facebook) with 23.65%, Amazon.com, Inc with 6.41%, Microsoft Corporation with 3.70%, Alibaba Group Holdings Limited with 2.16%, Tencent with 2.07%, Baidu, Inc. with 1.37%, Twitter, Inc. with 0.93%, HULU LLC with 0.54% and Postmedia Network Canada Corporation with 0.01%.

The top opportunities in the digital advertising market segmented by platform will arise in the desktop ad segment, which will gain $214.4 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by ad format will arise in the internet paid search segment, which will gain $143.8 billion of global annual sales by 2026. The top opportunities in the digital advertising market segmented by industrial vertical will arise in the banking, financial service & insurance segment, which will gain $106.8 billion of global annual sales by 2026. The digital advertising market will gain the most in the USA at $201.9 billion.

Market-trend-based strategies for the digital advertising market include focus on offering interactive advertisements, use of artificial intelligence (AI), focus on storytelling advertisements, focus on augmented reality (AR), focus on conversational interfaces, focus on personalized email marketing, focus on advertising on streaming services and focus on partnerships and acquisitions.

Player-adopted strategies in the digital advertising market include focus on strengthening digital advertising business through the launch of new policies, focus on strengthening business operations through the launch of new ad campaigns, focus on accelerating the delivery of digital advertising solutions through strategic acquisitions and focus on promoting a sustainable business culture through collaborations and partnerships.

To take advantage of the opportunities, the publisher recommends the digital advertising companies to increase focus on interactive advertising, use artificial intelligence (AI), invest in augmented reality, adopt conversational interfaces and chatbox, expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences, increase focus on social media marketing and target fast-growing end-use industries.

Frequently Asked Questions about the Global Digital Advertising Market

What is the estimated value of the Global Digital Advertising Market?

The Global Digital Advertising Market was estimated to be valued at $486 Billion in 2021.

What is the growth rate of the Global Digital Advertising Market?

The growth rate of the Global Digital Advertising Market is 13.9%, with an estimated value of $1793.6 Billion by 2031.

What is the forecasted size of the Global Digital Advertising Market?

The Global Digital Advertising Market is estimated to be worth $1793.6 Billion by 2031.

Who are the key companies in the Global Digital Advertising Market?

Key companies in the Global Digital Advertising Market include Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc. and Alibaba Group Holdings Limited.

Table of Contents

1. Digital Advertising Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure
6. Introduction and Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Digital Advertising Market Definition and Segmentations
6.4. Market Segmentation By Platform
6.4.1. Mobile Ad (In-App and Mobile Web)
6.4.2. Desktop Ad
6.4.3. Digital TV
6.4.4. Other Platforms
6.5. Market Segmentation By Ad Format
6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)
6.5.2. Internet Paid Search
6.5.3. Social Media
6.5.4. Online Video
6.5.5. Other Ad Formats
6.6. Market Segmentation By Industrial Vertical
6.6.1. Media and Entertainment
6.6.2. Consumer Goods & Retail Industry
6.6.3. Banking, Financial Service & Insurance
6.6.4. Telecommunication IT Sector
6.6.5. Travel Industry
6.6.6. Healthcare Sector
6.6.7. Manufacturing & Supply Chain
6.6.8. Transportation and Logistics
6.6.9. Energy, Power, and Utilities
6.6.10. Other Industrial Sectors
7. Major Market Trends
7.1. Growing Demand For Interactive Advertising
7.2. Artificial Intelligence In Digital Advertising
7.3. Rising Storytelling Concept
7.4. Augmented Reality For Digital Advertising
7.5. Adoption Of Conversational Interfaces And Chatbox
7.6. Automated Personalized Email Marketing
7.7. Increase In Advertising On Streaming Services
7.8. Partnerships And Acquisitions For Brand Expansions
8. Global Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, 2016 - 2021, Value ($ Billion)
8.2.1. Market Drivers 2016 - 2021
8.2.2. Market Restraints 2016 - 2021
8.3. Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
8.3.1. Market Drivers 2021 - 2026
8.3.2. Market Restraints 2021 - 2026
9. Global Digital Advertising Market Segmentation
9.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
9.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
9.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
10. Digital Advertising Market, Regional And Country Analysis
10.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
10.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes Levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.7. Asia-Pacific Digital Advertising Market: Country Analysis
11.8. China Market
11.9. Summary
11.10. Market Overview
11.10.1. Country Information
11.10.2. Market Information
11.10.3. Background Information
11.10.4. Government Initiatives
11.10.5. Regulations
11.10.6. Regulatory Bodies
11.10.7. Major Associations
11.10.8. Taxes Levied
11.10.9. Corporate Tax Structure
11.10.10. Investments
11.10.11. Major Companies
11.11. China Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.12. China Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.13. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.14. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.15. India Market
11.16. India Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.17. India Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.18. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.19. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.20. Japan Market
11.21. Japan Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.22. Japan Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.23. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.24. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.25. Australia Market
11.26. Australia Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.27. Australia Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.28. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.29. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.30. Indonesia Market
11.31. Indonesia Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.32. Indonesia Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.33. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.34. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.35. South Korea Market
11.36. South Korea Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
11.37. South Korea Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
11.38. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
11.39. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
12.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
12.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.7. Western Europe Digital Advertising Market: Country Analysis
12.8. UK Market
12.9. UK Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
12.10. UK Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
12.11. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.12. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.13. Germany Market
12.14. Germany Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
12.15. Germany Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
12.16. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.17. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.18. France Market
12.19. France Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
12.20. France Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
12.21. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
12.22. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
13.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
13.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
13.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
13.7. Eastern Europe Digital Advertising Market: Country Analysis
13.8. Russia Market
13.9. Russia Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
13.10. Russia Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
13.11. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
13.12. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
14.4. North America Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
14.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
14.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
14.7. North America Digital Advertising Market: Country Analysis
14.8. USA Market
14.9. Summary
14.10. Market Overview
14.10.1. Country Information
14.10.2. Market Information
14.10.3. Background Information
14.10.4. Government Initiatives
14.10.5. Regulations
14.10.6. Regulatory Bodies
14.10.7. Major Associations
14.10.8. Taxes Levied
14.10.9. Corporate Tax Structure
14.10.10. Investments
14.10.11. Product Development
14.10.12. Major Companies
14.11. USA Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
14.12. USA Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
14.13. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
14.14. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulatory Bodies
15.2.6. Major Associations
15.2.7. Taxes Levied
15.2.8. Corporate Tax Structure
15.2.9. Investments
15.2.10. Major Companies
15.3. South America Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
15.4. South America Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
15.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
15.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
15.7. South America Digital Advertising Market: Country Analysis
15.8. Brazil Market
15.9. Brazil Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
15.10. Brazil Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
15.11. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
15.12. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
16.4. Middle East Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
16.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
16.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Digital Advertising Market, Historic Market Growth, 2016 - 2021, Value ($ Billion)
17.4. Africa Digital Advertising Market, Forecast Market Growth, 2021 - 2026, 2031F Value ($ Billion)
17.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
17.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2016 - 2021, 2026F, 2031F, Value ($ Billion)
18. Digital Advertising Market Competitive Landscape And Company Profiles
18.1. Company Profiles
18.2. Alphabet Inc. (Google)
18.2.1. Company Overview
18.2.2. Products And Services
18.2.3. Business Strategy
18.2.4. Financial Overview
18.3. Meta Platforms, Inc. (Facebook)
18.3.1. Company Overview
18.3.2. Products And Services
18.3.3. Business Strategy
18.3.4. Financial Overview
18.4. Amazon.com, Inc.
18.4.1. Company Overview
18.4.2. Products And Services
18.4.3. Business Strategy
18.4.4. Financial Overview
18.5. Microsoft Corporation
18.5.1. Company Overview
18.5.2. Products And Services
18.5.3. Business Strategy
18.5.4. Financial Overview
18.6. Alibaba Group Holding Limited
18.6.1. Company Overview
18.6.2. Products And Services
18.6.3. Business Strategy
18.6.4. Financial Overview
19. Key Mergers And Acquisitions In The Market
19.1. Entravision Communications Corporation Acquired MediaDonuts
19.2. Cardlytics Acquired Dosh
19.3. Bdo Usa Acquired Demandgen International
19.4. Cognizant Acquired Lev
19.5. Publicis Groupe Acquired Epsilon
19.6. LinkedIn Acquired Drawbridge
19.7. Microsoft Acquired X and r
19.8. Infosys Acquired Oddity
19.9. Zensar Acquired Indigo Slate
20. Global Digital Advertising Market Opportunities And Strategies
20.1. Global Digital Advertising Market In 2026 - Countries Offering Most New Opportunities
20.2. Global Digital Advertising Market In 2026 - Segments Offering Most New Opportunities
20.3. Global Digital Advertising Market In 2026 - Growth Strategies
20.3.1. Market Trend Based Strategies
20.3.2. Competitor Strategies
21. Digital Advertising Market, Conclusions And Recommendations
21.1. Conclusions
21.2. Recommendations
22. Appendix
22.1. Market Data Sources
22.2. Research Methodology
22.3. Currencies
22.4. About the Publisher22.5. Copyright and Disclaimer

Executive Summary

Digital Advertising Global Market Opportunities And Strategies To 2031 provides the strategists; marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.

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Description:

Where is the largest and fastest-growing market for digital advertisings? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider digital advertising market; and compares it with other markets.

The report covers the following chapters

  • Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the digital advertising market.
  • Key Trends - Highlights the major trends shaping the global digital advertising market. This section also highlights likely future developments in the market.
  • Global Market Size and Growth_ Global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional Analysis - Historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
  • Market Segmentation- Contains the market values (2016-2031) and analysis for segmentation by platform, by ad format and by industrial vertical.
  • Regional Market Size and Growth - Regional market size (2021), historic (2016-2021) and forecast (2021-2026) and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
  • Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
  • Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
  • Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
  • Conclusions And Recommendations - Includes recommendations for digital advertising providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currency codes used in this report.

Scope


Markets Covered:

1) By Platform: Mobile Ad (In-App And Mobile Web); Desktop Ad, Digital TV; Other Platforms
2) By Ad Format: Digital Display Ad; Internet Paid Search; Social Media; Online Video; Other Ad Formats
3) By Industrial Vertical: Media And Entertainment; Consumer Goods & Retail Industry; Banking; Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation And Logistics; Energy; Power; Utilities; Other Industrial Sectors.

Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited

Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time-series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital advertising indicators comparison.

Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Google
  • Meta Platforms, Inc. (Facebook)
  • Amazon.com, Inc.
  • Microsoft Corporation
  • Alibaba Group Holdings Limited

Methodology

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