Direct Mail Advertising Global Market Opportunities And Strategies To 2031

This report describes and explains the direct mail advertising market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.

The global direct mail advertising market reached a value of nearly $42,799.0 million in 2021, having grown at a compound annual growth rate (CAGR) of -1.4% since 2016. The market is expected to grow from $42,799.0 million in 2021 to $46,330.1 million in 2026 at a rate of 1.6%. The market is then expected to grow at a CAGR of 0.7% from 2026 and reach $47,938.3 million in 2031.

Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.

Going forward, an increase in investments, benefits associated with direct mail advertising and growth in the printing industry will drive growth. Factors that could hinder the growth of the direct mail advertising market in the future include an increase in internet penetration and a rise in digitization.

The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelopes, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.5% of the total in 2021. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 1.8% during 2021-2026.

The direct mail advertising market is also segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.9% of the total in 2021. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 1.6% during 2021-2026.

The direct mail advertising market is also segmented by end-user into retail, banking and financial institutions, transportation, media and entertainment, government and other end-users. The other end-users market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 33.8% of the total in 2021. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 1.8% during 2021-2026.

Western Europe was the largest region in the direct mail advertising market, accounting for 30.1% of the total in 2021. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Asia Pacific, and, South America where growth will be at CAGRs of 2.4% and 2.1% respectively. These will be followed by Middle East, and Africa where the markets are expected to grow at CAGRs of 2.0% and 1.9% respectively.

The global direct mail advertising market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 4.58% of the total market in 2021. RR Donnelley was the largest competitor with 1.25% share of the market, followed by Quad/ Graphics with 1.12%, IWCO Direct (Steel Connect, Inc) with 0.91%, Cenveo with 0.60%, Valassis Communications Inc. with 0.54%, Modern Postcard with 0.07%, Postcard Mania with 0.06%, Hibbert with 0.02%, Harte Hanks with 0.01%, and Gunderson Direct with 0.01%.

The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $1,232.9 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $2,727.8 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by end-user will arise in the other end-users segment, which will gain $1,081.6 of global annual sales by 2026. The direct mail advertising market size will gain the most in the USA at $793.7 million.

Market-trend-based strategies for the direct mail advertising market include focus on introducing innovative platforms that combine new technologies, focus on 3D direct mail campaigns, use of artificial intelligence (AI) in direct mail advertising, focus on developing technological advanced solutions and focus on partnerships and acquisitions.

Player-adopted strategies in the direct mail advertising market include focus on integrating and optimizing the digital and print communications through new product launches, focus on helping marketers to produce personalized direct marketing campaigns, focus on improving data-driven performance marketing services through collaborations and partnerships and focus on enhancing direct mail presence through strategic acquisitions.

To take advantage of the opportunities, the publisher recommends the direct mail advertising companies to introduce innovative platforms, focus on 3D direct mail campaigns, use artificial intelligence (AI), expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences and target fast-growing end-users.