This report describes and explains the direct mail advertising market and covers 2016-2021, termed the historic period, and 2021-2026 termed the forecast period, along with further forecasts for the period 2026-2031. The report evaluates the market across each region and for the major economies within each region.
The global direct mail advertising market reached a value of nearly $42,799.0 million in 2021, having grown at a compound annual growth rate (CAGR) of -1.4% since 2016. The market is expected to grow from $42,799.0 million in 2021 to $46,330.1 million in 2026 at a rate of 1.6%. The market is then expected to grow at a CAGR of 0.7% from 2026 and reach $47,938.3 million in 2031.
Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.
Going forward, an increase in investments, benefits associated with direct mail advertising and growth in the printing industry will drive growth. Factors that could hinder the growth of the direct mail advertising market in the future include an increase in internet penetration and a rise in digitization.
The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelopes, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.5% of the total in 2021. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 1.8% during 2021-2026.
The direct mail advertising market is also segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.9% of the total in 2021. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 1.6% during 2021-2026.
The direct mail advertising market is also segmented by end-user into retail, banking and financial institutions, transportation, media and entertainment, government and other end-users. The other end-users market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 33.8% of the total in 2021. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 1.8% during 2021-2026.
Western Europe was the largest region in the direct mail advertising market, accounting for 30.1% of the total in 2021. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Asia Pacific, and, South America where growth will be at CAGRs of 2.4% and 2.1% respectively. These will be followed by Middle East, and Africa where the markets are expected to grow at CAGRs of 2.0% and 1.9% respectively.
The global direct mail advertising market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 4.58% of the total market in 2021. RR Donnelley was the largest competitor with 1.25% share of the market, followed by Quad/ Graphics with 1.12%, IWCO Direct (Steel Connect, Inc) with 0.91%, Cenveo with 0.60%, Valassis Communications Inc. with 0.54%, Modern Postcard with 0.07%, Postcard Mania with 0.06%, Hibbert with 0.02%, Harte Hanks with 0.01%, and Gunderson Direct with 0.01%.
The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $1,232.9 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $2,727.8 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by end-user will arise in the other end-users segment, which will gain $1,081.6 of global annual sales by 2026. The direct mail advertising market size will gain the most in the USA at $793.7 million.
Market-trend-based strategies for the direct mail advertising market include focus on introducing innovative platforms that combine new technologies, focus on 3D direct mail campaigns, use of artificial intelligence (AI) in direct mail advertising, focus on developing technological advanced solutions and focus on partnerships and acquisitions.
Player-adopted strategies in the direct mail advertising market include focus on integrating and optimizing the digital and print communications through new product launches, focus on helping marketers to produce personalized direct marketing campaigns, focus on improving data-driven performance marketing services through collaborations and partnerships and focus on enhancing direct mail presence through strategic acquisitions.
To take advantage of the opportunities, the publisher recommends the direct mail advertising companies to introduce innovative platforms, focus on 3D direct mail campaigns, use artificial intelligence (AI), expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences and target fast-growing end-users.
The global direct mail advertising market reached a value of nearly $42,799.0 million in 2021, having grown at a compound annual growth rate (CAGR) of -1.4% since 2016. The market is expected to grow from $42,799.0 million in 2021 to $46,330.1 million in 2026 at a rate of 1.6%. The market is then expected to grow at a CAGR of 0.7% from 2026 and reach $47,938.3 million in 2031.
Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.
Going forward, an increase in investments, benefits associated with direct mail advertising and growth in the printing industry will drive growth. Factors that could hinder the growth of the direct mail advertising market in the future include an increase in internet penetration and a rise in digitization.
The direct mail advertising market is segmented by type into postcards, self-mailers, letters and envelopes, dimensional mailers, and catalogs. The self-mailers market was the largest segment of the direct mail advertising market segmented by type, accounting for 36.5% of the total in 2021. Going forward, the dimensional mailers segment is expected to be the fastest growing segment in the direct mail advertising market segmented by type, at a CAGR of 1.8% during 2021-2026.
The direct mail advertising market is also segmented by enterprise size into large enterprise and small and medium enterprise. The small and medium enterprise market was the largest segment of the direct mail advertising market segmented by enterprise size, accounting for 75.9% of the total in 2021. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the direct mail advertising market segmented by enterprise size, at a CAGR of 1.6% during 2021-2026.
The direct mail advertising market is also segmented by end-user into retail, banking and financial institutions, transportation, media and entertainment, government and other end-users. The other end-users market was the largest segment of the direct mail advertising market segmented by end-user, accounting for 33.8% of the total in 2021. Going forward, the transportation segment is expected to be the fastest growing segment in the direct mail advertising market segmented by end-user, at a CAGR of 1.8% during 2021-2026.
Western Europe was the largest region in the direct mail advertising market, accounting for 30.1% of the total in 2021. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the direct mail advertising market will be Asia Pacific, and, South America where growth will be at CAGRs of 2.4% and 2.1% respectively. These will be followed by Middle East, and Africa where the markets are expected to grow at CAGRs of 2.0% and 1.9% respectively.
The global direct mail advertising market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 4.58% of the total market in 2021. RR Donnelley was the largest competitor with 1.25% share of the market, followed by Quad/ Graphics with 1.12%, IWCO Direct (Steel Connect, Inc) with 0.91%, Cenveo with 0.60%, Valassis Communications Inc. with 0.54%, Modern Postcard with 0.07%, Postcard Mania with 0.06%, Hibbert with 0.02%, Harte Hanks with 0.01%, and Gunderson Direct with 0.01%.
The top opportunities in the direct mail advertising market segmented by type will arise in the self-mailers segment, which will gain $1,232.9 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by enterprise size will arise in the small and medium enterprise segment, which will gain $2,727.8 million of global annual sales by 2026. The top opportunities in the direct mail advertising market segmented by end-user will arise in the other end-users segment, which will gain $1,081.6 of global annual sales by 2026. The direct mail advertising market size will gain the most in the USA at $793.7 million.
Market-trend-based strategies for the direct mail advertising market include focus on introducing innovative platforms that combine new technologies, focus on 3D direct mail campaigns, use of artificial intelligence (AI) in direct mail advertising, focus on developing technological advanced solutions and focus on partnerships and acquisitions.
Player-adopted strategies in the direct mail advertising market include focus on integrating and optimizing the digital and print communications through new product launches, focus on helping marketers to produce personalized direct marketing campaigns, focus on improving data-driven performance marketing services through collaborations and partnerships and focus on enhancing direct mail presence through strategic acquisitions.
To take advantage of the opportunities, the publisher recommends the direct mail advertising companies to introduce innovative platforms, focus on 3D direct mail campaigns, use artificial intelligence (AI), expand in emerging markets, focus on partnerships and acquisitions, provide competitively priced offerings, continue to participate in events and conferences and target fast-growing end-users.
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Report Attribute | Details |
---|---|
No. of Pages | 246 |
Published | July 2022 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD
| USD 42799 Million |
Forecasted Market Value ( USD
| USD 47938.3 Million |
Compound Annual Growth Rate | 1.1% |
Regions Covered | Global |
Table of Contents
1. Direct Mail Advertising Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure
6. Introduction and Market Characteristics
7. Major Market Trends
8. Global Market Size And Growth
9. Direct Mail Advertising Market, Regional Analysis
10. Global Direct Mail Advertising Market Segmentation
11. Asia-Pacific Market
12. Western Europe Market
13. Eastern Europe Market
14. North America Market
15. South America Market
16. Middle East Market
17. Africa Market
18. Competitive Landscape And Company Profiles
19. Key Mergers and Acquisitions In The Market
20. Global Direct Mail Advertising Market Opportunities And Strategies
21. Direct Mail Advertising Market, Conclusions And Recommendations
22. Appendix
Executive Summary
Direct Mail Advertising Global Market Opportunities And Strategies To 2031 provides the strategists; marketers and senior management with the critical information they need to assess the global direct mail advertising market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
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- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
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Description:
Where is the largest and fastest growing market for direct mail advertising? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The direct mail advertising market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider direct mail advertising market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the direct mail advertising market.
- Key Trends - Highlights the major trends shaping the global direct mail advertising market. This section also highlights likely future developments in the market.
- Global Market Size and Growth - Global historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional Analysis - Historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values and growth and market share comparison by region.
- Market Segmentation - Contains the market values (2016-2031) and analysis for segment by type, by enterprise size, and by end-users in the market.
- Market Segments - Contains the market values (2016-2021, 2021-2026F, 2026F, 2031F) for each sub-segment in the direct mail advertising market.
- Regional Market Size and Growth - Regional market size (2021), historic (2016-2021) and forecast (2021-2026), and (2026-2031) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations - Includes recommendations for direct mail advertising providers in terms of product/service offerings, geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) By Type: Postcards; Self-Mailers; Letters And Envelopes; Dimensional Mailers; Catalogs2) By Enterprise Size: Large Enterprise; Small And Medium Enterprise
3) By End-User: Retail; Banking And Financial Institutions; Transportation; Media And Entertainment; Government; Other End-Users
Companies Mentioned: RR Donnelley; Quad/ Graphics; IWCO Direct (Steel Connect, Inc); Cenveo; Valassis Communications Inc
Countries: China, Australia, India, Indonesia, Japan, South Korea, USA, Brazil, France, Germany, UK, Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; direct mail advertising indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
A selection of companies mentioned in this report includes:
- RR Donnelley
- Quad/ Graphics
- IWCO Direct (Steel Connect, Inc.)
- Cenveo
- Valassis Communications Inc.
Methodology
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