The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2021e-25f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
The report provides top-level market analysis, information and insights into the Emirati cards and payments industry, including:
- Current and forecast values for each market in the Emirati cards and payments industry, including debit, credit, and charge cards
- Detailed insights into payment instruments including cash, cards, credit transfers, cheques, and direct debits It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Emirati cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Emirati cards and payments industry.
- Contactless payments are gradually gaining traction in the UAE for everyday payments. In February 2022, Visa partnered with Transport Authority - Government of Ajman to introduce contactless technology on the city of Ajman’s buses. Once launched, this initiative will enable passengers to pay for bus fares via contactless Visa cards, NFC-based mobile payment solutions such as Apple Pay and Google Pay, as well as by scanning QR codes.
- Alternative payments are gaining traction in the UAE. In September 2020, mobile payment service Klip was launched in the UAE by Emirates Digital Wallet LLC along with First Abu Dhabi Bank (FAB), Mashreq Bank, National Bank of Fujairah, and Mastercard. It enables users to make in-store payments and fund transfers using their smartphones. In November 2020, UAE-based ecommerce company Noon launched its mobile wallet, Noon Pay. The wallet enables customers to pay for purchases at participating in-store and online merchants using their smartphones. To set up the app, users need to register with Noon Pay using their UAE mobile number and Emirates ID. To add funds to the app, users need to link a Visa or Mastercard payment card to the app. Payments can be made by scanning the merchant’s QR code using the Noon Pay app.
- Buy now pay later (BNPL) is gradually gaining prominence in the UAE. In December 2021, Visa launched BNPL services in the country in collaboration with Mashreq Bank, enabling Visa card holders to opt for BNPL at POS terminals. No interest is charged and the purchase amount can be divided into equal instalments across a number of months. Similarly, in January 2022, Mastercard launched Mastercard Instalments, a BNPL option charging zero interest for both in-store and online transactions.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Emirati cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Emirati cards and payments industry.
- Assess the competitive dynamics in the Emirati cards and payments industry.
- Gain insights into marketing strategies used for various card types in the UAE.
- Gain insights into key regulations governing the Emirati cards and payments industry.
Table of Contents
- Executive Summary
- Market Overview
- Payment Instruments
- Card-Based Payments
- Ecommerce Payments
- In-Store Payments
- Buy Now Pay Later
- Mobile Payments
- P2P Payments
- Bill Payments
- Alternative Payments
- Payment Innovations
- Job Analysis
- Payment Infrastructure and Regulation
A selection of companies mentioned in this report includes:
- Emirates NBD
- Dubai Islamic Bank
- Emirates Islamic
- Mashreq Bank
- Standard Chartered
- Commercial Bank of Dubai
- Apple Pay
- Google Pay
- Samsung Pay
- Noon Pay
- Beam Wallet
- American Express
- Diners Club.