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Canada Source Tourism Insight Report Including International Departures, Domestic Trips, Key Destinations, Trends, Tourist Profiles, Analysis of Consumer Survey Responses, Spend Analysis, Risks and Future Opportunities, 2023 Update

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  • 32 Pages
  • June 2023
  • Region: Canada, Global
  • GlobalData
  • ID: 5640169
1h Free Analyst Time

Quick Summary:

Dive deep into the comprehensive analysis of Canada's domestic and outbound tourism market with this insightful report, designed to enhance your understanding of the Canadian traveler profile and the key motivation behind their travel choices. This meticulously researched guide reveals a plethora of data on traveler flows, spending patterns, preferred destination markets, and provides an overlay of existing and future opportunities for businesses striving to penetrate the increasingly vibrant Canadian outbound travel market.

Discover the spending behaviors of Canadian tourists overseas with a significant focus on transportation and retail as leading expenditure channels. Gain in-depth knowledge on modern booking trends, reinforcing the preference of Canadian travelers toward online travel agents. Understand the most engaged demographic group in travel activities and their unrestricted travel opportunities. The report also unveils the intensified inclination of Canadian tourists toward emerging markets like Turkey, signifying potential growth opportunities for businesses targeting this destination.

This report serves as a valuable asset for any business aiming to leverage Canada's outbound and domestic tourism landscapes effectively.

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This report provides a thorough insight into the Canada's domestic and outbound tourism market. The report looks at the profiles of canadian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Canadian outbound travel market.

Key Highlights

Transportation and retail have consistently been the top spending channels for Canadian tourists abroad. Transportation comprised xx% of the total outbound tourism expenditure in 2022. Canada is known for its high airport taxes and user fees which adds a significant cost to the ticket price.

According to the Consumer Survey Q4 2021, Canadian travelers predominantly opt for online travel agents when it comes to booking their vacations, with xx% of respondents favoring this method. It's not unexpected that Canadian online travel sales experienced a remarkable compound annual growth rate (CAGR) of xx% prior to the COVID-19 pandemic, spanning from 2014 to 2019.

The demographic of Canadian travelers between the ages of xx and xx is the most engaged in travel activities. The demographic characterized by higher disposable income, fewer economic constraints, and fewer dependents is often associated with unrestricted travel opportunities.

Turkey is becoming a developing destination market for Canadian tourists. The number of Canadian tourists departing for Turkey has shown a steady increase from xx to xx from xx million to xx million with a CAGR of xx%, highlighting the growing interest in the destination.


  • This report is part of the analyst's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Reasons to Buy

  • This report provides clear insight into developments in Canada's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of spanish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
  • This report examines the impact of COVID-19 on Canada's outbound and domestic tourism.

Table of Contents

  • Overview
  • Canadian tourist profile
  • COVID-19 Impact
  • Domestic tourism
  • Outbound tourism
  • Main and developing destination market
  • Outlook
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Airbnb
  • Booking.com
  • Expedia
  • SkyScanner
  • Google flights