The global Eyelash Serum Market Size was valued at $752.10 million in 2020, and is projected to reach $1.3 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. Eyelash serum offers moisture and elasticity to eyelashes, which makes them shiny and thick. It offers repairing effect and encourages growth of eyelashes to maintain beautiful and dense eyelashes. Applicators are used to apply eyelash serum easily, from the inner side to the outer side.
Organic is one of the trending markets common for almost every foods & beverages product. As consumers are becoming health conscious and are aware regarding unhealthy production and cultivation of crops and ingredients and its effect on skin & body, demand for organic products on the rise. For instance, benefits associated with organic products include no usage of harmful chemicals, fertilizers, GMO ingredients, pesticides, radiation, or genetic engineering. In addition, according to Research Institute of Organic Agriculture (FIBL), global revenue generated from the organic market in 2019 was $123 million with 3.1 million of producers of organic agriculture worldwide. Furthermore, Australia has the largest organic agricultural land of 35.7 billion hectares and Europe had 16.5 million hectares, which is equivalent to more than 60% of the global organic area followed by Latin America and Asia with 11% and 5.9%, respectively. It is estimated that globally 1.5% farmland is organic and owing to rise in demand for organic products this share is expected to rise. Therefore, key players are also stepping forward to introduce organic products to fulfill growing demand for organic eyelash serum. In addition, rise in spending on organic products and increase in disposable income, especially in developing countries, including China, India, Brazil, and Mexico are expected to propel growth of the organic eyelash serum market.
However, short lifespan of these products restricts its market growth. Shelf life of organic personal care products depends on type of natural ingredients used in these products. As organic products do not contain preservatives, there can be issues of contamination. Generally, personal care products can be stored for up to 6 months after opening, including eyelash serum. Owing to the short shelf life of these products, consumers are becoming reluctant in buying these products. Therefore, cosmetic products based on chemical or synthetic ingredients are becoming popular in the market. Thus, short shelf life of cosmetics hampers growth of the market.
The eyelash serum market is segmented into type, ingredients, distribution channel, and region. On the basis of ingredient, the market is categorized into organic eyelash serum and conventional eyelash serum. On the basis of type, it is categorized into lash primer, prostaglandins, and peptide, On the basis of distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, online sales channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as E.l.f. Cosmetics Inc., Grande Cosmetics LLC, JB Cosmetics Group, L'Oréal S.A., LVMH Group, Pacifica Beauty, RapidLash, RevitaLash, Shiseido Company, Limited, and Skin Research Laboratories.
Organic is one of the trending markets common for almost every foods & beverages product. As consumers are becoming health conscious and are aware regarding unhealthy production and cultivation of crops and ingredients and its effect on skin & body, demand for organic products on the rise. For instance, benefits associated with organic products include no usage of harmful chemicals, fertilizers, GMO ingredients, pesticides, radiation, or genetic engineering. In addition, according to Research Institute of Organic Agriculture (FIBL), global revenue generated from the organic market in 2019 was $123 million with 3.1 million of producers of organic agriculture worldwide. Furthermore, Australia has the largest organic agricultural land of 35.7 billion hectares and Europe had 16.5 million hectares, which is equivalent to more than 60% of the global organic area followed by Latin America and Asia with 11% and 5.9%, respectively. It is estimated that globally 1.5% farmland is organic and owing to rise in demand for organic products this share is expected to rise. Therefore, key players are also stepping forward to introduce organic products to fulfill growing demand for organic eyelash serum. In addition, rise in spending on organic products and increase in disposable income, especially in developing countries, including China, India, Brazil, and Mexico are expected to propel growth of the organic eyelash serum market.
However, short lifespan of these products restricts its market growth. Shelf life of organic personal care products depends on type of natural ingredients used in these products. As organic products do not contain preservatives, there can be issues of contamination. Generally, personal care products can be stored for up to 6 months after opening, including eyelash serum. Owing to the short shelf life of these products, consumers are becoming reluctant in buying these products. Therefore, cosmetic products based on chemical or synthetic ingredients are becoming popular in the market. Thus, short shelf life of cosmetics hampers growth of the market.
The eyelash serum market is segmented into type, ingredients, distribution channel, and region. On the basis of ingredient, the market is categorized into organic eyelash serum and conventional eyelash serum. On the basis of type, it is categorized into lash primer, prostaglandins, and peptide, On the basis of distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, online sales channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According to the market players, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as E.l.f. Cosmetics Inc., Grande Cosmetics LLC, JB Cosmetics Group, L'Oréal S.A., LVMH Group, Pacifica Beauty, RapidLash, RevitaLash, Shiseido Company, Limited, and Skin Research Laboratories.
Key Benefits For Stakeholders
- This report presents a quantitative analysis of the current trends, estimations, and dynamics of the global eyelash serum market from 2020 to 2031 to identify the prevailing market opportunities.
- Key countries in all major regions are mapped on the basis of their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the market segmentation assists in determining the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of regional as well as global market, key players, market segments, and growth strategies.
Key Market Segments
By Ingredients
- Organic
- Conventional
By Type
- Lash Primer
- Prostaglandins
- Peptides
By Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Turkey
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- E.l.f. Cosmetics Inc.
- Grande Cosmetics LLC
- JB Cosmetics Group
- L'Oréal S.A.
- LVMH Group
- Pacifica Beauty
- RapidLash
- RevitaLash
- Shiseido Company, Limited
- Skin Research Laboratories
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: EYELASH SERUM MARKET, BY INGREDIENTS
CHAPTER 5: EYELASH SERUM MARKET, BY TYPE
CHAPTER 6: EYELASH SERUM MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: EYELASH SERUM MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Eyelash Serum Market,' the Eyelash Serum Market Size was valued at $752.10 million in 2020, and is estimated to reach $1.3 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. There is an increase in number of social media users, owing to rise in internet penetration. Considering this, most key players in the eyelash serum market strategize on promoting their products and services on social media platforms.Eyelash serum offers moisture and elasticity to eyelashes, which makes them shiny and thick. It offers repairing effect and encourages growth of eyelashes to maintain beautiful and dense state of eyelashes. Applicators are used to apply eyelash serum easily from inner side to outer side. Eyelash serum is widely used by people in events, which includes big parties, meetings, weddings, and seminars to enhance their appearance. These factors are projected to drive the Eyelash Serum Industry in the coming years.
Social media marketing is one of the major strategies adopted by various companies and industries on imparting awareness regarding their product offerings among target customers. Thus, through social media marketing strategy, the global cosmetics market sights critical opportunities in gaining traction and increasing its customer reach among its target segments. Rise in working women creates an opportunity for countries to increase size of their workforce and achieve additional economic growth. In addition, a greater number of working women leads to growth of cosmetics in the market which leads to Eyelash Serum Market Growth in the process.
E-commerce or online store is a huge platform growing at a tremendous rate worldwide. Consumers of every age, including generation X, millennial, or generation Z prefer to shop from e-stores. This is attributed to the fact that online shopping is more convenient as compared to shopping at physical stores, owing to rise in number of retailers focusing on e-commerce, thus making it convenient for consumers. Furthermore, increase in penetration of internet and rise in percentage of population inclining toward online shopping are the growing Eyelash Serum Market Trends and are expected to provide potential opportunity for eyelash serum manufacturers to sell their products through online platform, thus making them easily available for consumers and increasing consumer awareness regarding their products.
The eyelash serum market is segmented into type, ingredients, distribution channel, and region. On the basis of ingredient, the market is categorized into organic eyelash serum and conventional eyelash serum. On the basis of type, it is categorized into lash primer, prostaglandins, and peptide, On the basis of distribution channel, it is fragmented into supermarkets/hypermarkets, specialty stores, online sales channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, Australia & New Zealand, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, Turkey, South Africa, and rest of LAMEA).
According Eyelash Serum Market Analysis for market players, major obstacles attributed to the pandemic was disruption of supply chain. Furthermore, all distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as E.l.f. Cosmetics Inc., Grande Cosmetics LLC, JB Cosmetics Group, L'Oréal S.A., LVMH Group, Pacifica Beauty, RapidLash, RevitaLash, Shiseido Company, Limited, and Skin Research Laboratories.
Key findings of the Study
- On the basis of ingredient, the organic eyelash serum segment is expected to be the fastest growing segment during the Eyelash Serum Market Forecast period.
- On the basis of type, the lash primer segment had the major Eyelash Serum Market Share in 2021.
- On the basis of distribution channel, the online sales channel segment is expected to be the fastest growing segment during the forecast period, with the CAGR of 7.7%.
- On the basis of region, Asia-Pacific is expected to be the fastest growing segment during the forecast period with the CAGR of 6.5%.
Companies Mentioned
- E.l.f. Cosmetics Inc.
- Grande Cosmetics LLC
- JB Cosmetics Group
- L'Oréal S.A.
- LVMH Group
- Pacifica Beauty
- RapidLash
- RevitaLash
- Shiseido Company, Limited
- Skin Research Laboratories
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 279 |
| Published | May 2022 |
| Forecast Period | 2020 - 2031 |
| Estimated Market Value ( USD | $ 752.1 million |
| Forecasted Market Value ( USD | $ 1300 million |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
