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Digital Marketing Software Market By Component, By Deployment Mode, By Type, By Enterprise Size, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2020-2030

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    Report

  • 163 Pages
  • April 2022
  • Region: Global
  • Allied Market Research
  • ID: 5640513
Description Jump to:
Digital marketing software is a tool that helps businesses successfully execute campaigns, tap into their target markets, and convert leads into sales. Companies, regardless of size, can benefit from digital marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. Digital marketing enables the promotion of brands and products through internet. Moreover, it helps generate greater return on investment in comparison to traditional marketing solutions. Digital marketing software comprises various tools and techniques to help simplify and integrate social media, web marketing, content marketing, and multichannel campaigns.

Key factors that are driving the digital marketing software market growth include increase in internet penetration &digitalization across the globe and rise in popularity of social media websites and e-commerce platforms. In addition, increase in digital marketing budget and surge in social media & advertising drive the market growth. However, rise in complexities and lack of skilled personnel hinder the market growth. On the contrary, as digital marketing cost-effectively provides access to mass audiences, it is gaining traction across small and medium enterprises (SMEs) globally. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts, and new products, which is expected to provide major lucrative opportunities for the market growth.

The global digital marketing software market is segmented by component, deployment mode, type, enterprise size, industry vertical, and region. By component, it is segmented into software and services. On the basis of deployment mode, it is bifurcated into on-premise and cloud. By type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. By enterprise size, it is segmented into large enterprises and small and medium enterprises. By industry vertical, it is classified into media & entertainment, IT & telecommunication, retail and E-commerce, BFSI, manufacturing, education, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The report analyzes the profiles of key players operating in the digital marketing software market, such as Adobe, Google Corporation, Hewlett Packard Enterprise Development LP, HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce Inc., SAP SE, and SAS Institute Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the digital marketing software industry.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital marketing software market analysis from 2021 to 2030 to identify the prevailing digital marketing software market share.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • The Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the digital marketing software market trends assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the digital marketing software market growth.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players during the digital marketing software market forecast.
  • The report includes the analysis of the regional as well as global digital marketing software market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments


By Component

  • Software
  • Services

By Deployment Mode

  • On-Premise
  • Cloud

By Type

  • Interaction Systems
  • Data and Analytics Systems
  • Content Production Management
  • Management Administration Oriented Apps

By Enterprise Size

  • Large Enterprises
  • Small Medium Sized Enterprises

By Industry Vertical

  • Media Entertainment
  • IT Telecommunications
  • Retail and E-commerce
  • BFSI
  • Manufacturing
  • Education
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Adobe Systems Inc.
  • Google Corporation
  • Hewlett Packard Enterprise Development LP
  • HubSpot, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Software
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Services
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.1.1 Market size and forecast
5.2 On-Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: DIGITAL MARKETING SOFTWARE MARKET, BY TYPE
6.1 Overview
6.1.1 Market size and forecast
6.2 Interaction Systems
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Data and Analytics Systems
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Content Production & Management
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.5 Management & Administration Oriented Apps
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
CHAPTER 7: DIGITAL MARKETING SOFTWARE MARKET, BY ENTERPRISE SIZE
7.1 Overview
7.1.1 Market size and forecast
7.2 Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Small & Medium Sized Enterprises
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
CHAPTER 8: DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 Media & Entertainment
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis by country
8.3 IT & Telecommunications
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis by country
8.4 Retail and E-commerce
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market analysis by country
8.5 BFSI
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market analysis by country
8.6 Manufacturing
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market analysis by country
8.7 Education
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market analysis by country
8.8 Others
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market analysis by country
CHAPTER 9: DIGITAL MARKETING SOFTWARE MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Mode
9.2.4 North America Market size and forecast, by Type
9.2.5 North America Market size and forecast, by Enterprise Size
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U.S.
9.2.7.1.1 Market size and forecast, by Component
9.2.7.1.2 Market size and forecast, by Deployment Mode
9.2.7.1.3 Market size and forecast, by Type
9.2.7.1.4 Market size and forecast, by Enterprise Size
9.2.7.1.5 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Market size and forecast, by Component
9.2.7.2.2 Market size and forecast, by Deployment Mode
9.2.7.2.3 Market size and forecast, by Type
9.2.7.2.4 Market size and forecast, by Enterprise Size
9.2.7.2.5 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Mode
9.3.4 Europe Market size and forecast, by Type
9.3.5 Europe Market size and forecast, by Enterprise Size
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 United Kingdom
9.3.7.1.1 Market size and forecast, by Component
9.3.7.1.2 Market size and forecast, by Deployment Mode
9.3.7.1.3 Market size and forecast, by Type
9.3.7.1.4 Market size and forecast, by Enterprise Size
9.3.7.1.5 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Market size and forecast, by Component
9.3.7.2.2 Market size and forecast, by Deployment Mode
9.3.7.2.3 Market size and forecast, by Type
9.3.7.2.4 Market size and forecast, by Enterprise Size
9.3.7.2.5 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Market size and forecast, by Component
9.3.7.3.2 Market size and forecast, by Deployment Mode
9.3.7.3.3 Market size and forecast, by Type
9.3.7.3.4 Market size and forecast, by Enterprise Size
9.3.7.3.5 Market size and forecast, by Industry Vertical
9.3.7.4 Italy
9.3.7.4.1 Market size and forecast, by Component
9.3.7.4.2 Market size and forecast, by Deployment Mode
9.3.7.4.3 Market size and forecast, by Type
9.3.7.4.4 Market size and forecast, by Enterprise Size
9.3.7.4.5 Market size and forecast, by Industry Vertical
9.3.7.5 Spain
9.3.7.5.1 Market size and forecast, by Component
9.3.7.5.2 Market size and forecast, by Deployment Mode
9.3.7.5.3 Market size and forecast, by Type
9.3.7.5.4 Market size and forecast, by Enterprise Size
9.3.7.5.5 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Market size and forecast, by Component
9.3.7.6.2 Market size and forecast, by Deployment Mode
9.3.7.6.3 Market size and forecast, by Type
9.3.7.6.4 Market size and forecast, by Enterprise Size
9.3.7.6.5 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
9.4.4 Asia-Pacific Market size and forecast, by Type
9.4.5 Asia-Pacific Market size and forecast, by Enterprise Size
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Market size and forecast, by Component
9.4.7.1.2 Market size and forecast, by Deployment Mode
9.4.7.1.3 Market size and forecast, by Type
9.4.7.1.4 Market size and forecast, by Enterprise Size
9.4.7.1.5 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Market size and forecast, by Component
9.4.7.2.2 Market size and forecast, by Deployment Mode
9.4.7.2.3 Market size and forecast, by Type
9.4.7.2.4 Market size and forecast, by Enterprise Size
9.4.7.2.5 Market size and forecast, by Industry Vertical
9.4.7.3 India
9.4.7.3.1 Market size and forecast, by Component
9.4.7.3.2 Market size and forecast, by Deployment Mode
9.4.7.3.3 Market size and forecast, by Type
9.4.7.3.4 Market size and forecast, by Enterprise Size
9.4.7.3.5 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Market size and forecast, by Component
9.4.7.4.2 Market size and forecast, by Deployment Mode
9.4.7.4.3 Market size and forecast, by Type
9.4.7.4.4 Market size and forecast, by Enterprise Size
9.4.7.4.5 Market size and forecast, by Industry Vertical
9.4.7.5 South Korea
9.4.7.5.1 Market size and forecast, by Component
9.4.7.5.2 Market size and forecast, by Deployment Mode
9.4.7.5.3 Market size and forecast, by Type
9.4.7.5.4 Market size and forecast, by Enterprise Size
9.4.7.5.5 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Market size and forecast, by Component
9.4.7.6.2 Market size and forecast, by Deployment Mode
9.4.7.6.3 Market size and forecast, by Type
9.4.7.6.4 Market size and forecast, by Enterprise Size
9.4.7.6.5 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Mode
9.5.4 LAMEA Market size and forecast, by Type
9.5.5 LAMEA Market size and forecast, by Enterprise Size
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Market size and forecast, by Component
9.5.7.1.2 Market size and forecast, by Deployment Mode
9.5.7.1.3 Market size and forecast, by Type
9.5.7.1.4 Market size and forecast, by Enterprise Size
9.5.7.1.5 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Market size and forecast, by Component
9.5.7.2.2 Market size and forecast, by Deployment Mode
9.5.7.2.3 Market size and forecast, by Type
9.5.7.2.4 Market size and forecast, by Enterprise Size
9.5.7.2.5 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Market size and forecast, by Component
9.5.7.3.2 Market size and forecast, by Deployment Mode
9.5.7.3.3 Market size and forecast, by Type
9.5.7.3.4 Market size and forecast, by Enterprise Size
9.5.7.3.5 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments
CHAPTER 11: COMPANY PROFILES
11.1 Adobe Systems Inc.
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 Google Corporation
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 Hewlett Packard Enterprise Development LP
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 HubSpot, Inc.
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 IBM Corporation
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 Microsoft Corporation
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 Oracle Corporation
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 Salesforce Inc.
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 SAP SE
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 SAS Institute Inc.
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments
LIST OF TABLES
Table 1. Global Digital Marketing Software Market, by Component, 2020-2030, ($Million)
Table 2. Digital Marketing Software Market Revenue, for Software, by Region, 2020-2030, ($Million)
Table 3. Digital Marketing Software Market Software by Country, 2020-2030, ($Million)
Table 4. Digital Marketing Software Market Revenue, for Services, by Region, 2020-2030, ($Million)
Table 5. Digital Marketing Software Market Services by Country, 2020-2030, ($Million)
Table 6. Global Digital Marketing Software Market, by Deployment Mode, 2020-2030, ($Million)
Table 7. Digital Marketing Software Market Revenue, for On-Premise, by Region, 2020-2030, ($Million)
Table 8. Digital Marketing Software Market On-Premise by Country, 2020-2030, ($Million)
Table 9. Digital Marketing Software Market Revenue, for Cloud, by Region, 2020-2030, ($Million)
Table 10. Digital Marketing Software Market Cloud by Country, 2020-2030, ($Million)
Table 11. Global Digital Marketing Software Market, by Type, 2020-2030, ($Million)
Table 12. Digital Marketing Software Market Revenue, for Interaction Systems, by Region, 2020-2030, ($Million)
Table 13. Digital Marketing Software Market Interaction Systems by Country, 2020-2030, ($Million)
Table 14. Digital Marketing Software Market Revenue, for Data and Analytics Systems, by Region, 2020-2030, ($Million)
Table 15. Digital Marketing Software Market Data and Analytics Systems by Country, 2020-2030, ($Million)
Table 16. Digital Marketing Software Market Revenue, for Content Production & Management, by Region, 2020-2030, ($Million)
Table 17. Digital Marketing Software Market Content Production & Management by Country, 2020-2030, ($Million)
Table 18. Digital Marketing Software Market Revenue, for Management & Administration Oriented Apps, by Region, 2020-2030, ($Million)
Table 19. Digital Marketing Software Market Management & Administration Oriented Apps by Country, 2020-2030, ($Million)
Table 20. Global Digital Marketing Software Market, by Enterprise Size, 2020-2030, ($Million)
Table 21. Digital Marketing Software Market Revenue, for Large Enterprises, by Region, 2020-2030, ($Million)
Table 22. Digital Marketing Software Market Large Enterprises by Country, 2020-2030, ($Million)
Table 23. Digital Marketing Software Market Revenue, for Small & Medium Sized Enterprises, by Region, 2020-2030, ($Million)
Table 24. Digital Marketing Software Market Small & Medium Sized Enterprises by Country, 2020-2030, ($Million)
Table 25. Global Digital Marketing Software Market, by Industry Vertical, 2020-2030, ($Million)
Table 26. Digital Marketing Software Market Revenue, for Media & Entertainment, by Region, 2020-2030, ($Million)
Table 27. Digital Marketing Software Market Media & Entertainment by Country, 2020-2030, ($Million)
Table 28. Digital Marketing Software Market Revenue, for It & Telecommunications, by Region, 2020-2030, ($Million)
Table 29. Digital Marketing Software Market It & Telecommunications by Country, 2020-2030, ($Million)
Table 30. Digital Marketing Software Market Revenue, for Retail and E-Commerce, by Region, 2020-2030, ($Million)
Table 31. Digital Marketing Software Market Retail and E-Commerce by Country, 2020-2030, ($Million)
Table 32. Digital Marketing Software Market Revenue, for Bfsi, by Region, 2020-2030, ($Million)
Table 33. Digital Marketing Software Market Bfsi by Country, 2020-2030, ($Million)
Table 34. Digital Marketing Software Market Revenue, for Manufacturing, by Region, 2020-2030, ($Million)
Table 35. Digital Marketing Software Market Manufacturing by Country, 2020-2030, ($Million)
Table 36. Digital Marketing Software Market Revenue, for Education, by Region, 2020-2030, ($Million)
Table 37. Digital Marketing Software Market Education by Country, 2020-2030, ($Million)
Table 38. Digital Marketing Software Market Revenue, for Others, by Region, 2020-2030, ($Million)
Table 39. Digital Marketing Software Market Others by Country, 2020-2030, ($Million)
Table 40. Digital Marketing Software Market, by Region, 2020-2030, ($Million)
Table 41. North America Digital Marketing Software Market, by Component, 2020-2030, ($Million)
Table 42. North America Digital Marketing Software Market, by Deployment Mode, 2020-2030, ($Million)
Table 43. North America Digital Marketing Software Market, by Type, 2020-2030, ($Million)
Table 44. North America Digital Marketing Software Market, by Enterprise Size, 2020-2030, ($Million)
Table 45. North America Digital Marketing Software Market, by Industry Vertical, 2020-2030, ($Million)
Table 46. North America Digital Marketing Software Market, by Country, 2020-2030, ($Million)
Table 47. U.S. Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 48. U.S. Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 49. U.S. Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 50. U.S. Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 51. U.S. Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 52. Canada Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 53. Canada Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 54. Canada Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 55. Canada Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 56. Canada Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 57. Europe Digital Marketing Software Market, by Component, 2020-2030, ($Million)
Table 58. Europe Digital Marketing Software Market, by Deployment Mode, 2020-2030, ($Million)
Table 59. Europe Digital Marketing Software Market, by Type, 2020-2030, ($Million)
Table 60. Europe Digital Marketing Software Market, by Enterprise Size, 2020-2030, ($Million)
Table 61. Europe Digital Marketing Software Market, by Industry Vertical, 2020-2030, ($Million)
Table 62. Europe Digital Marketing Software Market, by Country, 2020-2030, ($Million)
Table 63. United Kingdom Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 64. United Kingdom Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 65. United Kingdom Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 66. United Kingdom Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 67. United Kingdom Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 68. Germany Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 69. Germany Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 70. Germany Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 71. Germany Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 72. Germany Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 73. France Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 74. France Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 75. France Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 76. France Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 77. France Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 78. Italy Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 79. Italy Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 80. Italy Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 81. Italy Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 82. Italy Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 83. Spain Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 84. Spain Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 85. Spain Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 86. Spain Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 87. Spain Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 88. Rest of Europe Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 89. Rest of Europe Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 90. Rest of Europe Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 91. Rest of Europe Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 92. Rest of Europe Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 93. Asia-Pacific Digital Marketing Software Market, by Component, 2020-2030, ($Million)
Table 94. Asia-Pacific Digital Marketing Software Market, by Deployment Mode, 2020-2030, ($Million)
Table 95. Asia-Pacific Digital Marketing Software Market, by Type, 2020-2030, ($Million)
Table 96. Asia-Pacific Digital Marketing Software Market, by Enterprise Size, 2020-2030, ($Million)
Table 97. Asia-Pacific Digital Marketing Software Market, by Industry Vertical, 2020-2030, ($Million)
Table 98. Asia-Pacific Digital Marketing Software Market, by Country, 2020-2030, ($Million)
Table 99. China Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 100. China Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 101. China Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 102. China Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 103. China Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 104. Japan Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 105. Japan Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 106. Japan Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 107. Japan Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 108. Japan Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 109. India Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 110. India Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 111. India Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 112. India Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 113. India Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 114. Australia Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 115. Australia Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 116. Australia Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 117. Australia Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 118. Australia Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 119. South Korea Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 120. South Korea Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 121. South Korea Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 122. South Korea Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 123. South Korea Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 124. Rest of Asia-Pacific Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 125. Rest of Asia-Pacific Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 126. Rest of Asia-Pacific Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 127. Rest of Asia-Pacific Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 128. Rest of Asia-Pacific Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 129. LAMEA Digital Marketing Software Market, by Component, 2020-2030, ($Million)
Table 130. LAMEA Digital Marketing Software Market, by Deployment Mode, 2020-2030, ($Million)
Table 131. LAMEA Digital Marketing Software Market, by Type, 2020-2030, ($Million)
Table 132. LAMEA Digital Marketing Software Market, by Enterprise Size, 2020-2030, ($Million)
Table 133. LAMEA Digital Marketing Software Market, by Industry Vertical, 2020-2030, ($Million)
Table 134. LAMEA Digital Marketing Software Market, by Country, 2020-2030, ($Million)
Table 135. Latin America Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 136. Latin America Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 137. Latin America Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 138. Latin America Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 139. Latin America Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 140. Middle East Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 141. Middle East Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 142. Middle East Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 143. Middle East Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 144. Middle East Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 145. Africa Digital Marketing Software Market by Component 2020-2030, ($Million)
Table 146. Africa Digital Marketing Software Market by Deployment Mode 2020-2030, ($Million)
Table 147. Africa Digital Marketing Software Market by Type 2020-2030, ($Million)
Table 148. Africa Digital Marketing Software Market by Enterprise Size 2020-2030, ($Million)
Table 149. Africa Digital Marketing Software Market by Industry Vertical 2020-2030, ($Million)
Table 150. Adobe Systems Inc.: Company Snapshot
Table 151. Adobe Systems Inc.: Operating Segments
Table 152. Adobe Systems Inc.: Product Portfolio
Table 153. Adobe Systems Inc.: Net Sales
Table 154. Adobe Systems Inc.: Key Stratergies
Table 155. Google Corporation: Company Snapshot
Table 156. Google Corporation: Operating Segments
Table 157. Google Corporation: Product Portfolio
Table 158. Google Corporation: Net Sales
Table 159. Google Corporation: Key Stratergies
Table 160. Hewlett Packard Enterprise Development Lp: Company Snapshot
Table 161. Hewlett Packard Enterprise Development Lp: Operating Segments
Table 162. Hewlett Packard Enterprise Development Lp: Product Portfolio
Table 163. Hewlett Packard Enterprise Development Lp: Net Sales
Table 164. Hewlett Packard Enterprise Development Lp: Key Stratergies
Table 165. Hubspot, Inc.: Company Snapshot
Table 166. Hubspot, Inc.: Operating Segments
Table 167. Hubspot, Inc.: Product Portfolio
Table 168. Hubspot, Inc.: Net Sales
Table 169. Hubspot, Inc.: Key Stratergies
Table 170. Ibm Corporation: Company Snapshot
Table 171. Ibm Corporation: Operating Segments
Table 172. Ibm Corporation: Product Portfolio
Table 173. Ibm Corporation: Net Sales
Table 174. Ibm Corporation: Key Stratergies
Table 175. Microsoft Corporation: Company Snapshot
Table 176. Microsoft Corporation: Operating Segments
Table 177. Microsoft Corporation: Product Portfolio
Table 178. Microsoft Corporation: Net Sales
Table 179. Microsoft Corporation: Key Stratergies
Table 180. Oracle Corporation: Company Snapshot
Table 181. Oracle Corporation: Operating Segments
Table 182. Oracle Corporation: Product Portfolio
Table 183. Oracle Corporation: Net Sales
Table 184. Oracle Corporation: Key Stratergies
Table 185. Salesforce Inc.: Company Snapshot
Table 186. Salesforce Inc.: Operating Segments
Table 187. Salesforce Inc.: Product Portfolio
Table 188. Salesforce Inc.: Net Sales
Table 189. Salesforce Inc.: Key Stratergies
Table 190. Sap Se: Company Snapshot
Table 191. Sap Se: Operating Segments
Table 192. Sap Se: Product Portfolio
Table 193. Sap Se: Net Sales
Table 194. Sap Se: Key Stratergies
Table 195. Sas Institute Inc.: Company Snapshot
Table 196. Sas Institute Inc.: Operating Segments
Table 197. Sas Institute Inc.: Product Portfolio
Table 198. Sas Institute Inc.: Net Sales
Table 199. Sas Institute Inc.: Key Stratergies
LIST OF FIGURES
Figure 1. Digital Marketing Software Market Segmentation
Figure 2. Digital Marketing Software Market, 2020-2030
Figure 3. Digital Marketing Software Market, 2020-2030
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Digital Marketing Software Market:Drivers, Restraints and Opportunities
Figure 12. Digital Marketing Software Market, by Component, 2020 (%)
Figure 13. Comparative Share Analysis of Software Digital Marketing Software Market, 2020-2030 (%)
Figure 14. Comparative Share Analysis of Services Digital Marketing Software Market, 2020-2030 (%)
Figure 15. Digital Marketing Software Market, by Deployment Mode, 2020 (%)
Figure 16. Comparative Share Analysis of On-Premise Digital Marketing Software Market, 2020-2030 (%)
Figure 17. Comparative Share Analysis of Cloud Digital Marketing Software Market, 2020-2030 (%)
Figure 18. Digital Marketing Software Market, by Type, 2020 (%)
Figure 19. Comparative Share Analysis of Interaction Systems Digital Marketing Software Market, 2020-2030 (%)
Figure 20. Comparative Share Analysis of Data and Analytics Systems Digital Marketing Software Market, 2020-2030 (%)
Figure 21. Comparative Share Analysis of Content Production & Management Digital Marketing Software Market, 2020-2030 (%)
Figure 22. Comparative Share Analysis of Management & Administration Oriented Apps Digital Marketing Software Market, 2020-2030 (%)
Figure 23. Digital Marketing Software Market, by Enterprise Size, 2020 (%)
Figure 24. Comparative Share Analysis of Large Enterprises Digital Marketing Software Market, 2020-2030 (%)
Figure 25. Comparative Share Analysis of Small & Medium Sized Enterprises Digital Marketing Software Market, 2020-2030 (%)
Figure 26. Digital Marketing Software Market, by Industry Vertical, 2020 (%)
Figure 27. Comparative Share Analysis of Media & Entertainment Digital Marketing Software Market, 2020-2030 (%)
Figure 28. Comparative Share Analysis of IT & Telecommunications Digital Marketing Software Market, 2020-2030 (%)
Figure 29. Comparative Share Analysis of Retail and E-Commerce Digital Marketing Software Market, 2020-2030 (%)
Figure 30. Comparative Share Analysis of Bfsi Digital Marketing Software Market, 2020-2030 (%)
Figure 31. Comparative Share Analysis of Manufacturing Digital Marketing Software Market, 2020-2030 (%)
Figure 32. Comparative Share Analysis of Education Digital Marketing Software Market, 2020-2030 (%)
Figure 33. Comparative Share Analysis of Others Digital Marketing Software Market, 2020-2030 (%)
Figure 34. Digital Marketing Software Market by Region, 2020
Figure 35. U.S. Digital Marketing Software Market, 2020-2030 ($Million)
Figure 36. Canada Digital Marketing Software Market, 2020-2030 ($Million)
Figure 37. United Kingdom Digital Marketing Software Market, 2020-2030 ($Million)
Figure 38. Germany Digital Marketing Software Market, 2020-2030 ($Million)
Figure 39. France Digital Marketing Software Market, 2020-2030 ($Million)
Figure 40. Italy Digital Marketing Software Market, 2020-2030 ($Million)
Figure 41. Spain Digital Marketing Software Market, 2020-2030 ($Million)
Figure 42. Rest of Europe Digital Marketing Software Market, 2020-2030 ($Million)
Figure 43. China Digital Marketing Software Market, 2020-2030 ($Million)
Figure 44. Japan Digital Marketing Software Market, 2020-2030 ($Million)
Figure 45. India Digital Marketing Software Market, 2020-2030 ($Million)
Figure 46. Australia Digital Marketing Software Market, 2020-2030 ($Million)
Figure 47. South Korea Digital Marketing Software Market, 2020-2030 ($Million)
Figure 48. Rest of Asia-Pacific Digital Marketing Software Market, 2020-2030 ($Million)
Figure 49. Latin America Digital Marketing Software Market, 2020-2030 ($Million)
Figure 50. Middle East Digital Marketing Software Market, 2020-2030 ($Million)
Figure 51. Africa Digital Marketing Software Market, 2020-2030 ($Million)
Figure 52. Top Winning Strategies, by Year
Figure 53. Top Winning Strategies, by Development
Figure 54. Top Winning Strategies, by Company
Figure 55. Product Mapping of Top 10 Players
Figure 56. Competitive Dashboard
Figure 57. Competitive Heatmap of Top 10 Key Players
Figure 58. Adobe Systems Inc. Net Sales, ($Million)
Figure 59. Google Corporation.: Net Sales, ($Million)
Figure 60. Hewlett Packard Enterprise Development Lp.: Net Sales, ($Million)
Figure 61. Hubspot, Inc. Net Sales, ($Million)
Figure 62. IBM Corporation.: Net Sales, ($Million)
Figure 63. Microsoft Corporation.: Net Sales, ($Million)
Figure 64. Oracle Corporation.: Net Sales, ($Million)
Figure 65. Salesforce Inc. Net Sales, ($Million)
Figure 66. SAP SE.: Net Sales, ($Million)
Figure 67. Sas Institute Inc. Net Sales, ($Million)

Executive Summary

According to this report titled, 'Digital Marketing Software Market,' the digital marketing software market was valued at $48.4 billion in 2020, and is estimated to reach $181.0 billion by 2030, growing at a CAGR of 14.1% from 2021 to 2030.

Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message. Various digital marketing activities, such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), and content creation are used by businesses to promote their brand to their potential consumers or to retain their customers.

Digital marketing allows businesses to allocate their marketing resources to the right set of people through the right channels. This ensures optimal use of resources and higher conversion rates. Thus, it has become a very integral part of all kinds of businesses in present era. And especially since the COVID-19 pandemic, digital marketing has turned into a necessity. Ideally, it is one of the most effective ways to reach target market while they are stuck at home and spending a lot of time on the internet. Consequently, this has given a boost to the scope of digital marketing careers. To run smoothly, companies need digital marketing professionals and experts, and thus the job market is growing tremendously.

On the basis of industry vertical, the media & entertainment segment is expected to grow at the fastest rate during the forecast period. This is attributed to the cost-effective advertising which is a major driving force for the global digital marketing software market. It helps in improving the demand and financial forecast for the media & entertainment industry. Furthermore, the retail & E-commerce segment is forcasted to exhibit fasted growth during the forecast period. This is attributed to the fact that the retail and E-commerce industry is deluged with insights and data points that analyze their audiences and depict ways to connect with them. Various factors such as increase in brand awareness, better connection with audiences, creating hype around products, and reduced gaps in the sales cycle are expected to drive the market in the retail and E-commerce sector.

By region, the global digital marketing software market is being dominated by North America in 2020, and is expected to maintain this trend during the forecast period. The region witnessed immense potential growth in the digital marketing software market owing to increase in demand from the media & entertainment industries in the region. Further, the ecommerce industry in the region has increased demand for digital marketing software. However, Asia-Pacific is expected to witness exponential growth in the digital marketing industry owing to the governmental support for digitalization, specifically in countries such as India, China, and Singapore. Further, governments have extended their support to small and medium enterprises (SMEs) to utilize digital services for geographical presence expansion.

The digital marketing software industry has been positively impacted by the COVID-19 outbreak. As more businesses enter the online marketplace, the competition for traffic becomes even greater. For this reason, digital marketing plays a critical role in building brand recognition and increasing traffic to business websites. A comprehensive digital marketing software industry strategy starts with creating a search-optimized website and includes an active social media presence.

Key findings of the Study

  • By type, the interaction systems segment led the digital marketing software market size in terms of revenue in 2020.
  • By component, the software segment generated the highest revenue in 2020.
  • By deployment mode, the on-premise segment generated the highest revenue in 2020.
  • By enterprise size, the large enterprises segment generated the highest revenue in 2020.
  • By industry vertical, the media & entertainment segment accounted for the highest digital marketing software market share in 2020.
  • By region, North America generated the highest revenue during the digital marketing software market forecast.
The key players profiled in the digital marketing software market analysis are Adobe, Google Corporation, Hewlett Packard Enterprise Development LP, HubSpot, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAP SE, and SAS Institute Inc. These players adopt various strategies to increase their market penetration and strengthen their position in the industry.

Companies Mentioned

  • Adobe Systems Inc.
  • Google Corporation
  • Hewlett Packard Enterprise Development LP
  • HubSpot, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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