The Europe events market size was valued at $31,425.0 million in 2020 and is expected to reach $123,851.6 million by 2030, registering a CAGR of 8.7% from 2021 to 2030. Corporate event refers to public gathering at a predetermined time and place for incentive group events, marketing events, product launches, company general meetings, corporate retreats, or training programs, conference/seminar, and tradeshows/exhibition. The purpose for staging an event can be increase in business profitability, celebratory, and community causes. Corporate events help to build and strengthen relationship with existing and future clients and agencies. It serves as a way of conveying a message to inspire and motivate employees, stakeholders, and business associates. The key stakeholders within the events industry are corporate organizations, public & private organizations, and similar others.
The growth of the Europe events market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in Europe. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes. Therefore, surge in business activities fuels the demand for the services of event planners, personnel service providers, furniture & equipment rental services, and other components of the corporate events. Furthermore, deployment of best-in-class technology that can handle the entire event propels the industry growth. Moreover, customarily held multi-dimensional events act as a key driver of the Europe events market.
Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated to boost the market growth. Europe is characterized by the presence of huge number of small and medium enterprises (SMEs), which is a significant contributor to the growth of the Europe events industry. According to the European Commission, around 99% of the overall businesses in Europe represents SMEs.
The Europe events industry is segmented into service, type, SMEs, and country. On the basis of service, the market is divided into strategy, planning, budget and development, communication and logistics, attendee management and engagement, event catering, virtual or hybrid event enabler, personnel services, location rental, furniture/equipment/music service rentals, and team building/experience providers. On the basis of type, it is segregated into meeting and conference, seminars, exhibition, incentive, and others. By SMEs, it is fragmented into small and medium enterprises and large enterprises. Depending on the country, the Europe events industry is analyzed across Italy, Sweden, Spain, France, UK, Germany, and Netherlands.
The growth of the Europe events market is driven by massive increase in business activities such as conference/seminar, brand promotions, and employee training activities, rapid development of the tourism & hospitability sectors, and expansion of IT hubs in Europe. Other significant factors that promote the growth of the market include rise in business travel coupled with change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and increase in disposable incomes. Therefore, surge in business activities fuels the demand for the services of event planners, personnel service providers, furniture & equipment rental services, and other components of the corporate events. Furthermore, deployment of best-in-class technology that can handle the entire event propels the industry growth. Moreover, customarily held multi-dimensional events act as a key driver of the Europe events market.
Moreover, surge in government initiatives to promote SMEs by providing fund to deploy advanced technology and liberalization of market entry to increase foreign direct investment (FDIs) are anticipated to boost the market growth. Europe is characterized by the presence of huge number of small and medium enterprises (SMEs), which is a significant contributor to the growth of the Europe events industry. According to the European Commission, around 99% of the overall businesses in Europe represents SMEs.
The Europe events industry is segmented into service, type, SMEs, and country. On the basis of service, the market is divided into strategy, planning, budget and development, communication and logistics, attendee management and engagement, event catering, virtual or hybrid event enabler, personnel services, location rental, furniture/equipment/music service rentals, and team building/experience providers. On the basis of type, it is segregated into meeting and conference, seminars, exhibition, incentive, and others. By SMEs, it is fragmented into small and medium enterprises and large enterprises. Depending on the country, the Europe events industry is analyzed across Italy, Sweden, Spain, France, UK, Germany, and Netherlands.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the europe events market analysis from 2020 to 2030 to identify the prevailing europe events market opportunity.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the europe events market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the regional market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as regional europe events market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Service
- Strategy, Planning, Budget And Development
- Communication And Logistics
- Attendees Management And Engagement
- Event Catering
- Virtual Or Hybrid Event Enabler
- Personnel Services
- Location Rental
- Furniture/Equipment/Music Service Rentals
- Team Building/Experience Providers
By Type
- Meeting And Conference
- Seminars
- Exhibition Inc.ntive
- Others
By SMEs
- Small And Medium Enterprises
- Large Enterprises
By Region
- Europe
- Italy
- Sweden
- Spain
- France
- UK
- Germany
- Netherlands
Key Market Players
- compass group
- dorier group
- elior group
- Europa International
- Event Security Management Ltd.
- Intelligent (UK Holdings) Limited
- London Filmed
- Martin Audio Ltd
- the creative engagement group
- Titan Security Europe
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: EUROPE EVENTS MARKET, BY SERVICE
CHAPTER 5: EUROPE EVENTS MARKET, BY TYPE
CHAPTER 6: EUROPE EVENTS MARKET, BY SMES
CHAPTER 7: EUROPE EVENTS MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Europe Events Market,' the europe events industry market was valued at $31.4 billion in 2020, and is estimated to reach $123.9 billion by 2030, growing at a CAGR of 8.7% from 2021 to 2030.Various corporate companies organize various events to create strategies, celebrate success, or make new international standards. Their event managers either arrange for an event by themselves or prefer external services. Events organized by corporate companies include trade shows, grand ceremonies, team-building activities, induction programs, and annual function.
Trade shows are a crucial part of marketing strategies, as they allow brands to present their products, target customers, and find new business partners. In the recent years, there has been continuous increase in the popularity of trade shows, hence, they are mostly organized on huge venues. Furthermore, grand ceremonies include conferences and corporate galas. In team-building events, the major aim is to build a strong relationship and trust among the team members. Furthermore, induction programs are held in the beginning of the month-the most common start date for newly hired employees.
Therefore, the corporate sector offers various opportunities for the event management companies to organize events, contributing to huge revenue generation, which, in turn, augments the growth of the Europe events market. The growth of the events industry is majorly driven by upsurge in frequency of corporate meetings, conferences, tradeshows/exhibitions, and other events. Furthermore, the presence of developed infrastructure and increased adoption of advanced technology in Europe has fueled the growth of the Europe events industry.
The venue and the catering are among the top cost components in the Europe events market. The location of the event and the food and beverages served during events significantly influences the success of the event.
The outbreak of the COVID-19 pandemic has adversely impacted the Europe events market in 2020. The lockdown measures implemented by the government in an attempt to curb the spread of the virus led to cancellation of almost all the exhibitions, in-person meetings, trade shows, conventions, and seminars. Moreover, a rapid decline in the international tourist arrivals in Europe during the pandemic further led to the decline of the events industry in Europe. Europe is among the top global destinations for hosting corporate events.
According to the Europe events market analysis, the market is segmented into service, type, SMEs, and country. On the basis of service, the market is divided into strategy, planning, budget and development, communication and logistics, attendee management and engagement, event catering, virtual or hybrid event enabler, personnel services, location rental, furniture/equipment/music service rentals, and team building/experience providers. On the basis of type, it is segregated into meeting and conference, seminars, exhibition, incentive, and others. By SMEs, it is fragmented into small and medium enterprises and large enterprises. Depending on the country, the Europe events market is analyzed across Italy, Sweden, Spain, France, UK, Germany, and Netherlands.
According to the Europe events market forecast, based on the service, the virtual or hybrid event enabler segment is expected to grow at a highest CAGR of 10.9% from 2021 to 2030. This growth is attributable to the surging adoption of the ICT technologies among the event planners and the corporate houses in Europe. Moreover, the COVID-19 pandemic is the major factor behind the rapid growth of this segment. In 2020, the location rental segment dominated the market, garnering a market share of 31.3%.
As per the Europe events market trends, based on the type, the meeting and conference segment dominated the market in 2020. Event companies and service providers are recognizing the impact of business meetings on revenue and brand. The incentive is estimated to be the fastest-growing segment. Incentive programs event companies in the Europe are increasing their focus on providing their incentive travelers with complete designed packages and deals for enhancing the experience of travelers.
Based on the SMEs, the small and medium enterprises segment was the leading segment, garnering a market share of 74.0% in 2020. The huge presence of the small and medium sized enterprises and the increased volume of corporate events conducted by them has propelled the growth of this segment. Small and medium enterprises are said to be the backbone of the European economy.
The Europe events market is highly fragmented owing to the presence of numerous players in the market. These market players are constantly engaged in various developmental strategies such as acquisition, mergers, partnership, business expansion, and new product launches, which increases the intensity of competitive rivalry in Europe and helps them to exploit Europe events market opportunity. The major players profiled in the report are Compass Group PLC, Dorier Group, Elior Group, Europa International, Event Security Management Ltd., Intelligent (UK Holdings) Limited, London Filmed, Martin Audio Ltd, The Creative Engagement Group, and Titan Security Europe.
Key findings of the Study
- The Europe events market size was valued at $31,425.0 million in 2020, and is estimated to reach $123,851.6 million by 2030, growing at a CAGR of 8.7% during the forecast period.
- By service, the virtual or hybrid event enabler segment is estimated to witness the fastest growth, registering a CAGR of 10.9% during the forecast period.
- In 2020, depending on the type, the meeting and conference segment was valued at $10,430.4 million, accounting for 33.1% of the Europe events marketshare.
- In 2020, the UK was the most prominent market in Europe, and is projected to reach $34,789.9 million by 2030, growing at a CAGR of 8.8% during the forecast period.
Companies Mentioned
- compass group
- dorier group
- elior group
- Europa International
- Event Security Management Ltd.
- Intelligent (UK Holdings) Limited
- London Filmed
- Martin Audio Ltd
- the creative engagement group
- Titan Security Europe
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 183 |
| Published | April 2022 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 53778.19 million |
| Forecasted Market Value ( USD | $ 123851.6 million |
| Regions Covered | Europe |
| No. of Companies Mentioned | 10 |
