This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each trend has manifested in Spain.
The Megatrends in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Just Eat diversifies into grocery delivery
- Tech is being used to simplify everyday tasks
- Consumers seek more flexibility in all areas of life
- Shoppers want to be able to see before they buy
- Convenience drives e-commerce demand
- Millennials are most likely to see cooking as a chore
- Digital living
- Vermut offers socially isolated retirees a new lease of life
- Video gaming is a favourite pastime among young Spaniards
- Consumers are protective of their personal data
- Millennials are most likely to stay anonymous online
- Friends and family remain the most trusted information source
- Consumers expect more web-based activity post-pandemic
- Diversity and inclusion
- Inditex pledges to significantly increase number of employees with disabilities
- Baby Boomers show strong support for charitable causes
- Millennials want to change the world for the better
- Most Spaniards feel comfortable expressing their identity
- Brand trust is most important to Baby Boomers
- Experience more
- Mango’s new concept provides a fun, digital experience for teenage shoppers
- Consumers enjoy socialising both on- and offline
- Spaniards have a particular fondness for city breaks
- Consumers still prefer real world over online experiences
- Personalisation
- New personal nutrition app uses gut microbiota to make diet recommendations
- The younger generations are the most enthusiastic about virtual activities
- Most Spaniards enjoy tailored experiences
- Premiumisation
- Nanta launches new line of premium dog food based on marine protein
- Generation X are most likely to be looking for ways to simplify their lives
- Generation Z are the least concerned about the future
- Health, quality and comfort are prized attributes
- Pursuit of value
- Carrefour introduces 30 items for EUR30 money-saving offer in Spain
- Baby Boomers are the most frugal cohort
- Shoppers are worried about the rising cost of living
- Spaniards are embracing the circular economy
- Shoppers seek ways to make their money go further
- Shopper reinvented
- InPost expands reach through partnership with Repsol service stations
- Brand trust is important to younger generations
- In-store shopping is still the preferred channel for most categories
- S-commerce gains traction as part of the omnichannel shopping experience
- Millennials interact most with brands online
- Sustainable living
- SingularGreen launches sustainable shade cloth
- Spaniards are highly concerned about global warming
- Mindful consumption is on the rise
- Reducing plastic use tops the list of green activities
- Spaniards are keen to make their voices heard
- Recyclable packaging is considered the most sustainable
- Wellness
- Yoigo adds dentistry to its telemedicine service, enhancing healthcare accessibility
- Meditation and massage are the main antidotes to stress
- Spaniards take a keen interest in healthy eating
- Consumers remain wary of health and safety in post-pandemic era
- Leverage the power of megatrends to shape your strategy today
