This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
The Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Values and Behaviour in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer values and behaviour in Germany
- German consumers have complex ideals, preferences and concerns
- Millennials prioritize taking precautions for health and safety when leaving home
- Consumers in Germany have a habit for testing out new goods and offerings
- Baby Boomers carry out in-depth studies on the products and services they consume
- Consumers in Germany look forward to having an increased amount of spare time
- Younger generations expect they will be better off financially
- While at home, consumers in Germany connect with friends or family virtually
- Safe location is the most appreciated home feature among Germans
- Consumers prefer to prepare meals for themselves
- Consumers claim to be too busy to prepare meals
- Younger generations say that someone else living with them makes the meals
- Germans look for healthy ingredients in food and beverages
- Older generations expect to have the option of working from their own residence
- Germans primarily desire to guarantee a sense of safety in career
- Germans say they uphold a division between their job and private life
- Consumers connect with friends through digital means
- Younger generations go to sporting events
- Consumers' top travel motivation getting the most value for money
- Younger generations expect hotels and resorts to be all-inclusive
- Consumers walk or hike for exercise
- Gen Z engage in exercises that involve lifting weights to build strength
- Consumers are interested in massages to improve wellbeing
- Consumers are worried about climate change
- Consumers actively working towards greener and more sustainable practices
- Germans motivated to use eco-friendly materials for packaging
- Consumers in Germany influence by the social and political beliefs of companies
- Consumers have a fondness for great bargains
- Baby Boomers prefer to support locally-owned stores
- Germans frequently search for affordable and store-brand items
- Older generations are interested in acquiring items that have been previously owned
- Germans subscribe to digital platforms for streaming content
- Consumers set to increase spending on groceries
- Younger generations foresee increasing spending on groceries the most
- Consumers in Germany are concerned about their current financial situation
- Gen Z resort to using credit cards or overdrafts to cover expenses
- Younger generations aiming to save more money in future
- Consumers in Germany are proactive in managing data sharing and privacy settings
- Younger generations voluntarily disclose personal details on the internet
- Consumers employ messaging or communication applications
- Younger generations regularly access social media accounts to edit profiles
- Younger consumers frequently read other consumers reviews online
- Germans offer insights of a companies' offerings online
- Generation Z most frequent in their interactions with brands or companies online
