Saudi Arabia Vegan Meat Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The Saudi Arabia Vegan Meat Market was valued at USD 163.56 Million in 2024, and is expected to reach USD 568.56 Million by 2030, rising at a CAGR of 23.08%. The Saudi Arabia Vegan Meat market is experiencing significant growth driven by multiple factors. Increasing health consciousness among consumers is prompting a shift towards plant-based diets, as many seek to reduce the risks associated with red meat consumption, such as heart disease and obesity. Also, rising awareness about animal welfare and environmental sustainability is encouraging more people to adopt vegan alternatives.

The government’s initiatives promoting food security and sustainable agriculture further support market expansion by encouraging local production and innovation in plant-based foods. Also, the young, urban population with a higher disposable income is more open to experimenting with vegan products. As a part of this, according to a recent study, as of 2023, the young demographic account for about 71% of Saudi Arabia’s total population, highlighting the country’s youthful and dynamic society. Availability and variety of vegan meat alternatives in supermarkets and restaurants are also expanding, making these options more accessible. Collectively, these drivers are fueling strong demand and market growth in Saudi Arabia’s vegan meat sector.

Key Market Drivers

Surging Vegan Population Across the Region

The surging vegan population across Saudi Arabia is a pivotal driver of the country's expanding vegan meat market. As a part of this, according to a recent study, as of 2025, 37.5% of Saudi Arabians identify as vegetarians, with vegans accounting for 11.3% of this group. This demographic shift is propelled by heightened awareness of health, environmental, and ethical concerns associated with traditional meat consumption. Consequently, there's a growing demand for plant-based alternatives that align with these values.

The government's initiatives, such as the Saudi Green Initiative, further bolster this trend by promoting sustainable food practices and supporting local plant-based food startups. Also, the increasing availability of vegan options in urban centers like Riyadh and Jeddah, coupled with the influence of social media and celebrity endorsements, is accelerating the adoption of plant-based diets. These factors collectively contribute to the robust growth of the vegan meat market in Saudi Arabia.

Key Market Challenges

High Production Cost

High production cost is a significant challenge impacting the growth of the vegan meat market in Saudi Arabia. Producing plant-based meat that mimics the taste, texture, and nutritional profile of traditional meat requires advanced food technology, high-quality ingredients such as pea protein or soy isolates, and specialized processing equipment. These factors contribute to higher manufacturing expenses compared to conventional meat. Also, many vegan meat products in Saudi Arabia are still imported, which adds transportation, tariff, and logistics costs, further inflating retail prices.

As a result, vegan meat products are often priced at a premium, making them less accessible to price-sensitive consumers. This limits mass-market adoption, particularly outside of affluent urban centers. Also, local production capabilities for plant-based meat alternatives are still developing, leading to reliance on costly international supply chains. Addressing these cost-related barriers is essential for achieving scalability and affordability in Saudi Arabia’s vegan meat sector.

Key Market Trends

Cultural Integration and Local Flavors

Cultural integration and the incorporation of local flavors are emerging as significant trends in the Saudi Arabia vegan meat market. As plant-based eating gains popularity, brands are increasingly tailoring their vegan meat products to align with traditional Saudi and Middle Eastern culinary preferences. This includes introducing plant-based versions of popular dishes like kebabs, kofta, and shawarma, using familiar spices and cooking techniques that resonate with local taste buds.

By bridging innovation with cultural familiarity, companies are breaking down barriers to adoption among consumers who may be skeptical of Western-style vegan products. This trend not only enhances consumer acceptance but also encourages experimentation among non-vegans seeking healthier or more sustainable alternatives without giving up their favorite dishes. Local food producers and international brands alike are leveraging this strategy to strengthen their market position and expand their reach across diverse demographic groups in the Kingdom, fueling growth in the vegan meat sector.

Key Market Players

• AlSafi Danone
• Beyond Meat Inc.
• Flora Food Group
• Saudia Dairy and Foodstuff Company (SADAFCO)
• Rude Health
• Blue Diamond Growers
• Koita FZE
• VFC Foods Ltd
• Al Islami Foods
• Gooddot

Report Scope:

In this report, the Saudi Arabia Vegan Meat Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Vegan Meat Market, By Type:

• Tofu
• Tempeh
• Textured Vegetable Protein
• Others

Saudi Arabia Vegan Meat Market, By Type of Sales:

• Institutional Sales
• Retail Sales

Saudi Arabia Vegan Meat Market, By Region:

• Eastern
• Western
• Northern & Central
• Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Vegan Meat Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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