Quick Summary:
In the ever-evolving male toiletries industry, keeping abreast of critical market trends, emerging segments, and key players is essential in making informed strategic decisions. The Global Male Toiletries Market Report delivers an in-depth analysis of the current market environment, complemented by a forecast twinned with crucial insights that ensure investors, marketers, and executives' success in this market.
With an increasing emphasis on personal hygiene and self-care among men globally, the demand for male toiletries is witnessing a significant upswing. This demand is further fueled by urbanization trends, changing living standards, and elevated purchasing power of consumers. While traditional brick-and-mortar retail continues to hold its sway, the burgeoning e-commerce wave plays an instrumental role in shaping the market landscape. Recognizing the right trends and acting in a timely manner are crucial to staying ahead in this competitive market.
The incisive report covers a comprehensive breakdown of varied product types, customer preferences, distribution channel efficacy, and key players in the market that mould the industry's direction. The nuanced regional insights throw light on specific trends and challenges unique to different geographies. If you want to be at the top of your game in the male toiletries market, this report is an essential tool for industry-specific insight.
Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. They prevent the accumulation of dead skin and minimize the development of blemishes, acne, body odor, wrinkles, infections, and skin allergies. At present, there is a rise in the demand for male toiletries on account of the growing number of metrosexual men across the globe.
Male Toiletries Market Trends:
The increasing awareness among men regarding health, hygiene, and physical appearance represent one of the major factors positively influencing the demand for male toiletries around the world. In addition, the rising demand for premium quality male toiletries on account of rapid urbanization, changing living standards, and the expanding purchasing power of individuals are contributing to the market growth. Moreover, the growing influence of social media platforms is catalyzing the demand for male toiletries. Apart from this, key players are introducing herbal and organic toiletries manufactured using natural and sustainably sourced ingredients and other novel variants to cater to the requirement of consumers with sensitive skin. They are also investing in promotional activities, such as celebrity endorsements and social media campaigns, to improve their existing sales and profitability. Furthermore, the expanding number of salons and medical spas is catalyzing the demand for male toiletries. Besides this, rapid digitization, busy lifestyles, increasing sales of smartphones, and high-speed internet have shifted consumer preferences towards online shopping due to associated benefits like wide catalog, doorstep delivery, secure payment, and hassle-free shopping experience. This, in confluence with the burgeoning e-commerce industry, is creating a positive outlook for the market.Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global male toiletries market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product, type, and distribution channel.Breakup by Product:
- Deodorants
- Haircare products
- Skincare products
- Shower products
Breakup by Type:
- Mass products
- Premium products
Breakup by Distribution Channel:
- Supermarkets and hypermarkets
- Pharmacies
- Specialty stores
- Departmental stores
- Others
Regional Insights:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the market has been examined along with the detailed profiles of the major players operating in the industry. Some of these players include:- Beiersdorf AG
- L’Oréal SA
- Procter & Gamble Company (P&G)
- Shiseido Company
- Unilever PLC
- The Estée Lauder Companies Inc.
- Coty Inc.
- Molton Brown Limited
Key Questions Answered in This Report:
- How has the global male toiletries market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global male toiletries market?
- What are the key regions in the global male toiletries market?
- Which are the different products in the global male toiletries market?
- What are the popular types in the global male toiletries market?
- What are the major distribution channels in the global male toiletries market?
- What are the various stages in the value chain of the global male toiletries market?
- What are the key driving factors and challenges in the global male toiletries market?
- What is the structure of the global male toiletries market and who are the key players?
- What is the degree of competition in the global male toiletries market?
- How are male toiletries manufactured?
What is the estimated value of the Global Male Toiletries Market?
What is the growth rate of the Global Male Toiletries Market?
What is the forecasted size of the Global Male Toiletries Market?
Who are the key companies in the Global Male Toiletries Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 141 |
| Published | July 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 25.9 Million |
| Forecasted Market Value ( USD | $ 31.3 Million |
| Compound Annual Growth Rate | 3.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 8 |
Table of Contents
Companies Mentioned
- Beiersdorf AG
- L’Oréal SA
- Procter & Gamble Company (P&G)
- Shiseido Company
- Unilever PLC
- The Estée Lauder Companies Inc.
- Coty Inc.
- Molton Brown Limited
Methodology
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