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Gamification Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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    Report

  • 146 Pages
  • October 2023
  • Region: Global
  • IMARC Group
  • ID: 5642308
Description Jump to:

Quick Summary:

In the ever-evolving landscape of business digitization, the global gamification market has taken center-stage. Gamification leverages game mechanics and design elements in non-gaming contexts, fostering effective user engagement and creating a team-building environment. With a wide range of applications across several industries including healthcare, e-learning, retail, and BFSI, gamification software empowers organizations to deliver task-based interactive programs, driving target achievement and instigating positive interactions among employees.

With an increasing number of smartphone users and an expanding preference for the Bring Your Own Device (BYOD) trend, AI-based gamification solutions are being adopted across both large organizations and SMEs. This shift coupled with technological innovations, such as the advent of cloud-based technologies, social networking platform integration, and the rise of mobile-based SaaS platforms, provide organizations with realtime accessible data, leading to lucrative growth prospects in the market. Also, the transitioning from on-premises solutions to cloud-based offerings is reshaping the gamification landscape, reinforcing its strong market outlook. This report provides an in-depth analysis of the key trends in each sub-segment of this dynamic global market.

The global gamification market size reached US$ 15.3 Billion in 2022. Looking forward, the analyst expects the market to reach US$ 53.2 Billion by 2028, exhibiting a growth rate (CAGR) of 21.9% during 2023-2028.

Gamification refers to the implementation of game mechanics and design elements in non-gaming environments with an enhanced focus on effective user engagement. The software enables organizations to provide task-based interactive programs that encourage employees to achieve target goals, further helping create healthy community interactions, team building environment, and eliminate employee motive ambiguity. The game design elements on digital platforms also reward the users by integrating points, leadership boards, badges, and loyalty programs, which motivates them to work harder. The major benefits provided by gamification include customer experience enrichment, active employee engagement, and organized rewarding program. As a result, gamification finds extensive applications across a wide range of industry verticals, such as healthcare, retail, BFSI, and e-learning.

Gamification Market Trends:

The market is primarily driven by the widespread adoption of AI-based gamification solutions by large organizations and small and medium enterprises (SMEs). This can be attributed to the rising number of smartphone and smart device users and the widespread preference for the bring your own device (BYOD) trend. In line with this, the rising utilization of rewards and recognition programs to boost employee engagement is also providing an impetus to the market growth. Moreover, continual technological innovations, such as the adaptation of cloud-based technologies, crowdsourcing, and integration with social networking platforms, are creating lucrative growth opportunities in the market. The market is further driven by the advent of mobile-based software as a service (SaaS) platform that enables organizations to gather firsthand data. The paradigm shift toward cloud-based business solutions from on-premises is also creating a positive market outlook. Some of the other factors contributing to the market include the higher ROI yield of gamification, rapid digitization, increasing deployments of 5G networks, and the advent of industry 4.0.

Key Market Segmentation

The report provides an analysis of the key trends in each sub-segment of the global gamification market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, enterprise size and industry vertical.

Breakup by Component:

  • Solution
  • Service

Breakup by Deployment Mode:

  • On-premises
  • On-Cloud

Breakup by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Breakup by Industry Vertical:

  • BFSI
  • Retail
  • Education
  • IT and Telecom
  • Manufacturing
  • Media and Entertainment
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant, Iactionable, Microsoft Corporation, MPS Limited, NIIT Limited, SAP SE and Verint Systems Inc.

Key Questions Answered in This Report:

  • How has the global gamification market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global gamification market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the enterprise size?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global gamification market and who are the key players?
  • What is the degree of competition in the industry?
Frequently Asked Questions about the Global Gamification Market

What is the estimated value of the Global Gamification Market?

The Global Gamification Market was estimated to be valued at $15.3 Billion in 2022.

What is the growth rate of the Global Gamification Market?

The growth rate of the Global Gamification Market is 23.1%, with an estimated value of $53.2 Billion by 2028.

What is the forecasted size of the Global Gamification Market?

The Global Gamification Market is estimated to be worth $53.2 Billion by 2028.

Who are the key companies in the Global Gamification Market?

Key companies in the Global Gamification Market include Ambition, Aon PLC, Axonify Inc., BI WORLDWIDE, Cognizant, Iactionable, Microsoft Corporation, MPS Limited, NIIT Limited and SAP SE.
Report AttributeDetails
No. of Pages146
PublishedOctober 2023
Forecast Period2022 - 2028
Estimated Market Value ( USD ) in 2022 $ 15.3 Billion
Forecasted Market Value ( USD ) by 2028 $ 53.2 Billion
Compound Annual Growth Rate23.1%
Regions CoveredGlobal
No. of Companies Mentioned11

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Gamification Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Solution
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Service
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment Mode
7.1 On-premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-cloud
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Enterprise Size
8.1 Small and Medium-sized Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Industry Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Education
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 IT and Telecom
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Manufacturing
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Media and Entertainment
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Others
9.7.1 Market Trends
9.7.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Ambition
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Aon PLC
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Axonify Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 BI WORLDWIDE
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Cognizant
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Iactionable
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Microsoft Corporation
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 MPS Limited
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 NIIT Limited
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 SAP SE
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Verint Systems Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
List of Figures
Figure 1: Global: Gamification Market: Major Drivers and Challenges
Figure 2: Global: Gamification Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Gamification Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Gamification Market: Breakup by Component (in %), 2022
Figure 5: Global: Gamification Market: Breakup by Deployment Mode (in %), 2022
Figure 6: Global: Gamification Market: Breakup by Enterprise Size (in %), 2022
Figure 7: Global: Gamification Market: Breakup by Industry Vertical (in %), 2022
Figure 8: Global: Gamification Market: Breakup by Region (in %), 2022
Figure 9: Global: Gamification (Solution) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Gamification (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Gamification (Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Gamification (Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Gamification (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Gamification (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Gamification (On-cloud) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Gamification (On-cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Gamification (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Gamification (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Gamification (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Gamification (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Gamification (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Gamification (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Gamification (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Gamification (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Gamification (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Gamification (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Gamification (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Gamification (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Gamification (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Gamification (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Gamification (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Gamification (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Gamification (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Gamification (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: North America: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: North America: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: United States: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: United States: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Canada: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Canada: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Asia-Pacific: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Asia-Pacific: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: China: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: China: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Japan: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Japan: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: India: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: India: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: South Korea: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: South Korea: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Australia: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Australia: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Indonesia: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Indonesia: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Others: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Others: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Europe: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Europe: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Germany: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Germany: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: France: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: France: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: United Kingdom: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: United Kingdom: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Italy: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Italy: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Spain: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Spain: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Russia: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Russia: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Others: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Others: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Latin America: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Latin America: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Brazil: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Brazil: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Mexico: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Mexico: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Others: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Others: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Middle East and Africa: Gamification Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Middle East and Africa: Gamification Market: Breakup by Country (in %), 2022
Figure 83: Middle East and Africa: Gamification Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Global: Gamification Industry: SWOT Analysis
Figure 85: Global: Gamification Industry: Value Chain Analysis
Figure 86: Global: Gamification Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Gamification Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Gamification Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Gamification Market Forecast: Breakup by Deployment Mode (in Million US$), 2023-2028
Table 4: Global: Gamification Market Forecast: Breakup by Enterprise Size (in Million US$), 2023-2028
Table 5: Global: Gamification Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
Table 6: Global: Gamification Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Gamification Market: Competitive Structure
Table 8: Global: Gamification Market: Key Players

Companies Mentioned

  • Ambition
  • Aon PLC
  • Axonify Inc.
  • BI WORLDWIDE
  • Cognizant
  • Iactionable
  • Microsoft Corporation
  • MPS Limited
  • NIIT Limited
  • SAP SE
  • Verint Systems Inc.

Methodology

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