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Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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    Report

  • 115 Pages
  • August 2022
  • Region: India
  • IMARC Group
  • ID: 5642393
UP TO OFF until Dec 31st 2022
The Indian advertising market size reached INR 667 Billion in 2021. Looking forward, the publisher expects the market to reach INR 1,272 Billion by 2027, exhibiting a CAGR of 11.36% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively.

Indian Advertising Market Trends:

Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors.

The report has analysed the market on the basis of segments, covering television, print, radio, internet/online, mobile and outdoor. Among these, television advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an analysis of the competitive landscape along with the profiles of the key players operating in the market.

This report provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study, that has been undertaken using both desk-based and qualitative primary research, has analysed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Focus of the Analysis:


Historical, Current and Future Market Trends
Composition of the market
Key Drivers and Challenges
Impact of COVID-19 on the industry
Major players
SWOT analysis of the industry

Competitive Landscape:


Indian advertising industry is highly fragmented with the presence of several small and large palyers. Some of the major players in the market are:

  • JWT India
  • Ogilvy & Mather India
  • DDB Mudra Group
  • FCB-Ulka Advertising Ltd.
  • Rediffusion - DY&R
  • McCann Erickson India

Understanding the Indian advertising market:

  • Television Advertising Market

Focus of the analysis:

An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors

Print Advertising Market


Focus of the analysis:

An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors

Radio Advertising Market


Focus of the analysis:

An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors

Internet/Online Advertising Market


Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors

Mobile Advertising Market


Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors

Outdoor Advertising Market


Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors

Information Sources:


Information has been sourced from both primary and secondary sources:

  • Primary sources include industry surveys and face to face/telephone interviews with industry experts.
  • Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

Key Questions Answered in This Report

1. What was the size of the Indian advertising market in 2021?
2. What is the expected growth rate of the Indian advertising market during 2022-2027?
3. What are the key factors driving the Indian advertising market?
4. What has been the impact of COVID-19 on the Indian advertising market?
5. What is the breakup of the Indian advertising market based on the segments?
6. Who are the key players/companies in the Indian advertising market?
Frequently Asked Questions about the Indian Advertising Market

What is the estimated value of the Indian Advertising Market?

The Indian Advertising Market was estimated to be valued at INR 667 Billion in 2021.

What is the growth rate of the Indian Advertising Market?

The growth rate of the Indian Advertising Market is 11.3%, with an estimated value of INR 1272 Billion by 2027.

What is the forecasted size of the Indian Advertising Market?

The Indian Advertising Market is estimated to be worth INR 1272 Billion by 2027.

Who are the key companies in the Indian Advertising Market?

Key companies in the Indian Advertising Market include JWT India, Ogilvy & Mather India, DDB Mudra Group, FCB, Ulka Advertising Ltd., Rediffusion and McCann Erickson India.

Table of Contents

1 Preface
2 Introduction and Methodology
2.1 Objectives of the study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Indian Advertising Market: Introduction
4.1 Indian Advertising Market
4.2 Current Trends
4.3 Impact of COVID-19
4.4 Market Forecast
4.5 Competitive Landscape
5 Indian Advertising Market: SWOT Analysis
5.1 Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6 Indian Advertising Market: Performance of Various Segments
6.1 Television Advertising
6.1.1 Current Trends
6.1.2 Viewership & Advertising Revenues Across Various Genres
6.1.3 Major Industries Advertising on Television
6.1.4 Major Companies Advertising on Television
6.1.5 Market Forecast
6.2 Print Advertising
6.2.1 Current Trends
6.2.2 Newspapers
6.2.3 Magazines
6.2.4 Major Industries Advertising on Print Media
6.2.5 Major Companies Advertising on Print Media
6.2.6 Market Forecast
6.3 Radio Advertising
6.3.1 Current Trends
6.3.2 Listenership of Different Radio Channels
6.3.3 Major Industries Advertising on Radio
6.3.4 Major Companies Advertising on Radio
6.3.5 Market Forecast
6.4 Internet/Online Advertising
6.4.1 Current Trends
6.4.2 Viewership of Various Internet Websites
6.4.3 Major Industries Using Internet/Online Media for Advertising
6.4.4 Major Companies Using Internet/Online Media for Advertising
6.4.5 Market Forecast
6.5 Mobile Advertising
6.5.1 Current Trends
6.5.2 Various Forms of Mobile Advertisements
6.5.3 Major Industries & Companies Using Mobile for Advertising
6.5.4 Market Forecast
6.6 Outdoor Advertising
6.6.1 Current Trends
6.6.2 Bill Boards
6.6.3 Street Furniture
6.6.4 Transit Advertising
6.6.5 Other Mediums
6.6.6 Major Industries and Companies Using Outdoor Advertising
6.6.7 Market Forecast
7 Indian Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agencies
7.4 Advertising Media
7.5 Audience
8 Indian Advertising Market: Porter's Five Forces Analysis
8.1 Bargaining Power of Suppliers
8.2 Bargaining Power of Buyers
8.3 Threat of Substitutes
8.4 Competitive Rivalry
8.5 Threat of New Entrants
9 Indian Advertising Market: Key Player Profiles
9.1 JWT India
9.2 Ogilvy & Mather India
9.3 DDB Mudra Group
9.4 FCB-Ulka Advertising Ltd.
9.5 Rediffusion DY&R
9.6 McCann Erickson India
List of Figures
Figure 1: India: Advertising Market: Value Trends (in Billion INR), 2016-2021
Figure 2: India: Advertising Market: Break-up by Segment (in %), 2021
Figure 3: India: Advertising Market Forecast: Value Trends (in Billion INR), 2022-2027
Figure 4: India: Advertising Market Forecast: Market Share by Segment (in %), 2027
Figure 5: India: Advertising Market Forecast: Comparative Market Share by Segment (in %), 2021 & 2027
Figure 6: India, North America, Western Europe & China: Advertising to GDP Ratio (in %)
Figure 7: India: Television Advertising Market (in Billion INR), 2016-2021
Figure 8: India: Total Number of TV Households (in Million), 2016 & 2021
Figure 9: India: Total Number of Cable & Satellite Households (in Million), 2016 & 2021
Figure 10: India: Television Advertising Market Forecast (in Billion INR), 2022-2027
Figure 11: India: Print Advertising Market (in Billion INR), 2016-2021
Figure 12: India: Print Advertisement Market: Breakup of Newspaper & Magazine Revenues (in %), 2016-2021
Figure 13: India: Newspaper Advertising Market (in Billion INR), 2016-2021
Figure 14: India: Total Newspaper Circulation (in Million), 2016-17 & 2022-23
Figure 15: India: Newspaper Advertising Market Forecast (in Billion INR), 2022-2027
Figure 16: India: Magazine Advertising Market (in Billion INR), 2016-2021
Figure 17: India: Magazine Advertising Market Forecast (in Billion INR), 2022-2027
Figure 18: India: Print Advertising Market Forecast (in Billion INR), 2022-2027
Figure 19: India: Print Advertising Market: Share of Newspapers & Magazines (in %), 2022-2027
Figure 20: India: Radio Advertising Market (in Billion INR), 2016-2021
Figure 21: India: Radio Advertising Market Forecast (in Billion INR), 2022-2027
Figure 22: India: Internet/Online Advertising Market (in Billion INR), 2016-2021
Figure 23: India: Internet Users (In Million), 2016 & 2021
Figure 24: India: Internet/Online Advertising Spends by Sectors (In %)
Figure 25: India: Internet/Online Advertising Market Forecast (in Billion INR), 2022-2027
Figure 26: India: Mobile Advertising Market (in Billion INR), 2016-2021
Figure 27: India: Mobile Advertising Market Forecast (in Billion INR), 2022-2027
Figure 28: India: Outdoor Advertising Market (in Billion INR), 2016-2021
Figure 29: India: Break-up of Outdoor Advertising Market by Formats (in %) 2016-2021
Figure 30: India: Billboards Advertising Market (in Billion INR), 2016-2021
Figure 31: India: Billboards Advertising Market Forecast (in Billion INR), 2022-2027
Figure 32: India: Street Furniture Advertising Market (in Billion INR), 2016-2021
Figure 33: India: Street Furniture Advertising Market Forecast (in Billion INR), 2022-2027
Figure 34: India: Transit Advertising Market (in Billion INR), 2016-2021
Figure 35: India: Transit Advertising Market Forecast (in Billion INR), 2022-2027
Figure 36: India: Other Outdoor Advertising Market (in Billion INR), 2016-2021
Figure 37: India: Other Outdoor Advertising Market Forecast (in Billion INR), 2022-2027
Figure 38: India: Outdoor Advertising Spends by Sector (In %)
Figure 39: India: Outdoor Advertising Market Forecast (in Billion INR), 2022-2027
Figure 40: India: Break-up of Outdoor Advertising Market by Format (In %), 2027
Figure 41: India: Advertising Industry: SWOT Analysis
Figure 42: India: Advertising Industry: Value Chain Analysis
Figure 43: India: Advertising Industry: Porter's Five Forces Analysis
List of Tables
Table 1: India: Advertising Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Advertising Market Forecast (in Billion INR), 2022-2027
Table 3: India: Top Ten Advertising Agencies by Gross Income (in INR Million)
Table 4: India: Advertising Market Forecast: Growth Rate of Various Mediums (in %)
Table 5: India: Top Print Advertising Sectors by Volume (in %)
Table 6: India: Top Ten Indian Websites
Table 7: India: Internet/Online Advertising Spends by Sectors (In INR Million)
Table 8: India: Types of Mobile Advertisements

Companies Mentioned

  • JWT India
  • Ogilvy & Mather India
  • DDB Mudra Group
  • FCB-Ulka Advertising Ltd.
  • Rediffusion - DY&R
  • McCann Erickson India

Methodology

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