The global mobile TV market size reached US$ 12.4 Billion in 2022. Looking forward, the analyst expects the market to reach US$ 20.2 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028.
A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.
Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further.
A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.
Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further.
Key Market Segmentation
The report provides an analysis of the key trends in each sub-segment of the global mobile TV market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, technology, service type and application.Breakup by Content Type:
- Video-on-Demand
- Online Video
- Live Streaming
Breakup by Technology:
- IPTV
- OTT
- Satellite
- Others
Breakup by Service Type:
- Free-to-Air Services
- Pay TV Services
Breakup by Application:
- Commercial
- Personal
Breakup by Region:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems) and Verizon Communications Inc., etc.Key Questions Answered in This Report:
- How has the global mobile TV market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global mobile TV market?
- What is the breakup of the market based on the content type?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the service type?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global mobile TV market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis
2 Scope and Methodology
4 Introduction
5 Global Mobile TV Market
6 Market Breakup by Content Type
7 Market Breakup by Technology
8 Market Breakup by Service Type
9 Market Breakup by Application
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
14 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Asianet Satellite
- AT&T Inc.
- Bell Canada (BCE Inc.)
- Bharti Airtel Limited
- Charter Communications Inc.
- Comcast Corporation
- Consolidated Communications
- Cox Communications Inc.
- MobiTV Inc.
- SPB TV AG
- Tata Sky Ltd. (TOF)
- United States Cellular (Telephone
- Data Systems) and Verizon Communications Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 147 |
| Published | October 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 12.4 Billion |
| Forecasted Market Value ( USD | $ 20.2 Billion |
| Compound Annual Growth Rate | 8.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
