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Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape

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  • 11 Pages
  • March 2022
  • Region: Russia, Ukraine
  • GlobalData
  • ID: 5645163
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An overview of the impact that the Russia Ukraine conflict has had on the sports industry.

In February 2022, following Russian military action in Ukraine, the sporting world was quick to condemn Russia and looked to isolate the country in line with international sanctions. While the sluggish response from sports governing bodies was a source of criticism initially, the sports world has acted decisively since those initial few days. High profile events such as the Russian Formula One Grand Prix were cancelled in short order, both in the short and long term. The high-profile UEFA Champions League final, scheduled to take place in St Petersburg, has been moved to Paris while Russia has been suspended from international football following protests by Poland, Sweden and Czech Republic, all of whom refused to play Russia in the latest round of World Cup qualifying.

In addition, Russian sports people have either been banned outright from competing as was the case at the recent Winter Paralympic Games in Beijing or excluded from sports entirely as evidenced by Haas F1 team terminating the contract of Russian driver Nikita Mazepin. Additionally, Russian athletes are reportedly being asked to denounce the actions of Russian President Vladimir Putin:tennis world number one Daniil Medvedev has been told that a condition of being allowed to compete at this summers Wimbledon Championship will be that he provides assurances that he does not support the actions of the Russian regime.

A briefing outlining the lost revenue across media rights, sponsorship agreements and event hosting.


  • The report offers an overview of the impact that Russia's military action in Ukraine has had on the sports industry. From impacting media rights agreements to seeing millions lost in terms of sponsorship deals and the moving of scheduled sporting events, the impact has seen millions of dollars lost from the sports industry.

Reasons to Buy

  • While a localized conflict, the direct impact of the Ukraine has had global repurcussions for the sports industry. In this report, we have highlighted the sports that have been most directly impacted, calculated the cost of the conflict and outlined the future impact in terms of future event cancellations

Table of Contents

1. Most Impacted Sports

2. Intenrational Brand Deals In Russia

3. Total Sponsorship Deal Value from 30 highest spending International Brands in Russia

4. Media Rights Deals in Russian Markets

5. Sporting Events due to be hosted in Russia

List of Tables
  • Sporting Events due to be hosted in Russia by Sport
  • Media Rights Deals by Sport
  • Total Sponsorship Deal Value from 30 highest spending International Brands in Russia (US$M)
  • Sponsorship Revenue from International brand in Russia (US$M)
  • Sponsorship Deals by International Brands in Russia by Sport
  • Sponsorship Revenue from Russian Brands (US$M)
  • Sponsorship Deals from Russian Brands by Sport

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Blockasset
  • Ethernity Chain
  • ZTE
  • Sorare
  • PepsiCo; Lay's; Pepsi
  • Bitget
  • Nike; Football Mania
  • PepsiCo; Pepsi
  • PepsiCo
  • Jako
  • Chiliz; Socios.com
  • Floki
  • 1XBET
  • Macron
  • Hyundai
  • MAN Group
  • Anheuser-Busch InBev; Budweiser
  • PUMA
  • Bybit
  • PepsiCo; Pepsi; 7UP; Mirinda; Aqua Minerale; Lipton Iced Tea; Lay's; Hrusteam
  • CCM
  • Coca-Cola; Powerade
  • Joma
  • Viessmann
  • SK Lubricants; SK ZIC
  • Wildberries; PUMA
  • Lacoste
  • Nike
  • Volkswagen
  • adidas