North America Water Enhancer Market Size, Share & Industry Trends Analysis Report By Product Type, By Distribution Channel (Offline and Online), By Form (Liquid and Powder), By Country and Growth Forecast, 2022 - 2028

The North America Water Enhancer Market is expected to witness market growth of 8.9% CAGR during the forecast period (2022-2028).

When added to a product, micronutrients and botanical extracts typically leave behind an unpleasant taste and smell. The consumer's need for personalized health and wellbeing is met by formulating with functional ingredients, but flavor and taste are what motivate the purchase. A significant barrier to the market's expansion is the difficulty in overcoming the bitter or unpleasant tastes of functional additives. To cover up and alter these undesirable tastes and create better-tasting products, several technologies can be used, including microencapsulation, polymer coating, and flavor treatments.

Fruits, fruit juices, vegetable juices, vegetables, herbs, vitamins, amino acids, and minerals are frequently present in water enhancers. Artificial colors, artificial sweeteners, artificial flavors, and artificial preservatives are a few examples of additives that could see on the ingredient list. Another prevalent component in water enhancers is more sugar. Checking the ingredient facts label on favorite water enhancers will help choose goods that have components that are healthier for others.

The Food & Drug Administration oversees the marketing and production of bottled water products in the United States (FDA). Under the federal food, drug, and cosmetic act, the FDA has established specific requirements that the companies that provide bottled water must meet. The FDA has established several regulations, such as the standard of identity (regulations defining types of bottled water), the standard of quality (regulations establishing maximum levels of contaminants), and current good manufacturing practice (regulations arising from the need to ensure that bottled water is produced safely and hygienically), which is expected to help to improve the quality of premium bottled water.

The US market dominated the North America Water Enhancer Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $1,009.5 million by 2028.The Canada market is poised to grow at a CAGR of 11.4% during (2022 - 2028). Additionally, The Mexico market is expected to witness a CAGR of 10.4% during (2022 - 2028).

Based on Product Type, the market is segmented into Non-Nutritional and Nutritional. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented Liquid and Powder. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., Nestle S.A., The Coca Cola Company, The Kraft Heinz Company, Keurig Dr Pepper, Inc., AriZona Beverages Company LLC, Mondelez International, Inc., 4C Foods Corp., and The Jel Sert Company.

Scope of the Study

Market Segments Covered in the Report:

By Product Type

• Non-Nutritional
• Nutritional

By Distribution Channel

• Offline
• Online

By Form

• Liquid
• Powder

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• PepsiCo, Inc.
• Nestle S.A.
• The Coca Cola Company
• The Kraft Heinz Company
• Keurig Dr Pepper, Inc.
• AriZona Beverages Company LLC
• Mondelez International, Inc.
• 4C Foods Corp.
• The Jel Sert Company

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