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Wired Charging Global Market Report 2024

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    Report

  • 200 Pages
  • December 2023
  • Region: Global
  • The Business Research Company
  • ID: 5744257
Wired charging involves the use of a cable that plugs into the electronic device needing charging, and it transfers power from a power source. A typical charger consists of two parts: a plug that connects to an electrical outlet and a head that attaches to the device being charged. This method utilizes a cable to transfer power and is employed to charge various electronic products, including consumer electronics, electric vehicles, and other electronic devices.

The primary types of wired charging include Type C, micro-USB, lightning, and others. Type C wired chargers are specifically designed for faster charging, offering quicker charging times for devices. USB Type C is known for its ability to charge smartphones two or three times faster than USB 3.0 chargers and facilitates fast data transfer. Wired charging is categorized into standard and fast charging, and these chargers are available through online and offline sales channels. This charging method is predominantly used in automotive, consumer electronics, smartphones, tablets, healthcare devices, and other applications.

The wired charging market research report is one of a series of new reports that provides wired charging market statistics, including wired charging industry global market size, regional shares, competitors with an wired charging market share, detailed wired charging market segments, market trends and opportunities, and any further data you may need to thrive in the wired charging industry. This wired charging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wired charging market size has grown strongly in recent years. It will grow from $13.93 billion in 2023 to $14.63 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth observed in the historic period in wired charging can be attributed to factors such as the proliferation of smartphones, widespread adoption of consumer electronics, the expansion of electric vehicle charging infrastructure, urbanization and increased mobility, and the integration of wireless charging technologies. These factors collectively contributed to the growth of wired charging during the historic period.

The wired charging market size is expected to see strong growth in the next few years. It will grow to $18.02 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The anticipated growth in the forecast period in wired charging can be attributed to factors such as the integration of wired charging with smart home systems, the development of a fast charging ecosystem, the increasing electrification of transportation with a focus on wired charging infrastructure, initiatives promoting green technology, and the demand for high-performance devices, especially in the gaming sector. Major trends expected in the forecast period include advancements in fast charging technology, the widespread adoption of USB Power Delivery (USB-PD) standards, the prevalence of USB Type-C connectivity, increased integration with Internet of Things (IoT) devices, and the ability to charge multiple devices simultaneously.

The wired charging market is experiencing growth due to the increasing demand for the installation of charging stations. Wired charging, conducted through cables, is utilized to charge various devices, including consumer electronics, electric vehicles, healthcare products, and personal care items. The growing environmental awareness has led to a preference for electric vehicles, driving the demand for charging infrastructure that relies on wired charging. For example, the Society of Manufacturers of Electric Vehicles reported that as of March 2021, India had 1,800 charging stations, and to meet the demand for 2 million electric vehicles on roads by 2026, an estimated 400,000 charging stations would be required. Therefore, the rising demand for charging station installations is anticipated to boost the wired charging market.

The wired charging market is expected to be fueled by the increase in electronics production. Electronics, dealing with the behavior and control of electrons, relies on wired charging as a common method to replenish battery energy or power devices through physical cables or connections. According to Electronics Weekly, U.S. electronic production witnessed over 8% growth in November 2020, increasing to 8.7% in January 2021. This rise in electronics production contributes to the growth of the wired charging market.

A prominent trend in the wired charging market is technological advancements and the launch of sophisticated products. This includes the introduction of advanced chargers with mobile applications for charging management, along with features like fast charging and device compatibility. Key players focus on launching technologically advanced chargers to gain a competitive edge. For instance, Palo Alto partnered with Smartenit to introduce a smart grid-optimized Level 1 mobile EV cable with features like automatic off-peak charging schedules to reduce expenses. This exemplifies the trend of technological advancements in the wired charging market.

Major companies in the wired charging market are introducing innovative charging series to elevate the charging experience. Innovative charging series comprise cutting-edge solutions for powering and recharging electronic devices. MOMAX, Ltd., a Hong Kong-based company, launched the 'Flow' series, featuring magnetic wireless charging technology, sleek designs, and GaN technology-supported travel chargers. This series aims to set a new trend in the fusion of technology and culture, enhancing the charging experience for Apple users worldwide.

In January 2022, ABB, a Sweden-based provider of EV charging infrastructure, service, and software solutions, acquired a controlling stake in InCharge Energy, strengthening its position in the US market for EV charging solutions. The acquisition also supports sustainable fleet electrification. InCharge Energy Inc., based in the US, specializes in electric vehicle commercial charging infrastructure solutions.

Major companies operating in the wired charging market include ABB Ltd., AOYAMA Elevator Co. Ltd., Apple Inc., Dell Technologies Inc., Delta Electronics Inc., Amazon.com Inc., Anker Innovations Limited, AUKEY, Belkin International Inc., Cable Matters Inc., Duracell Inc., Energizer Holdings Inc., Griffin Technology LLC, Hama GmbH & Co KG, SDI Technologies Inc., Incipio LLC, JBL International Ind., Just Wireless, Monoprice Inc., mophie LLC, Native Union Design Limited, Nekteck Inc., Koninklijke Philips N.V., Pisen Electronics Co. Ltd., RAVPower Inc., Samsung Electronics Co. Ltd., Scosche Industries Inc., Sony Corporation, Targus Group International Inc., Ugreen Group Limited, Ventev Innovations LLC, XtremeMac

Asia-Pacific was the largest region in the wired charging market in 2023. The regions covered in the wired charging analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the wired charging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The wired charging market consists of sales of type-A, type-B, and mini-USB . Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. Wired Charging Market Characteristics3. Wired Charging Market Trends And Strategies
4. Wired Charging Market - Macro Economic Scenario
4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market
5. Global Wired Charging Market Size and Growth
5.1. Global Wired Charging Market Drivers and Restraints
5.1.1. Drivers Of The Market
5.1.2. Restraints Of The Market
5.2. Global Wired Charging Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Wired Charging Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Wired Charging Market Segmentation
6.1. Global Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Type C
Micro USB
Lightning
Other Types
6.2. Global Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Standard
Fast
6.3. Global Wired Charging Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Online
Offline
6.4. Global Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Automotive
Consumer Electronics
Smartphones
Tablets
Healthcare Devices
Other Applications
7. Wired Charging Market Regional And Country Analysis
7.1. Global Wired Charging Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Wired Charging Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Wired Charging Market
8.1. Asia-Pacific Wired Charging Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Wired Charging Market
9.1. China Wired Charging Market Overview
9.2. China Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Wired Charging Market
10.1. India Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Wired Charging Market
11.1. Japan Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Wired Charging Market
12.1. Australia Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Wired Charging Market
13.1. Indonesia Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Wired Charging Market
14.1. South Korea Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Wired Charging Market
15.1. Western Europe Wired Charging Market Overview
15.2. Western Europe Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Wired Charging Market
16.1. UK Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Wired Charging Market
17.1. Germany Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Wired Charging Market
18.5. France Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.6. France Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.7. France Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Wired Charging Market
19.9. Italy Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Wired Charging Market
20.13. Spain Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Wired Charging Market
21.1. Eastern Europe Wired Charging Market Overview
21.2. Eastern Europe Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Wired Charging Market
22.1. Russia Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Wired Charging Market
23.1. North America Wired Charging Market Overview
23.2. North America Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Wired Charging Market
24.1. USA Wired Charging Market Overview
24.2. USA Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Wired Charging Market
25.1. Canada Wired Charging Market Overview
25.2. Canada Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Wired Charging Market
26.1. South America Wired Charging Market Overview
26.2. South America Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Wired Charging Market
27.1. Brazil Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Wired Charging Market
28.1. Middle East Wired Charging Market Overview
28.2. Middle East Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Wired Charging Market
29.1. Africa Wired Charging Market Overview
29.2. Africa Wired Charging Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Wired Charging Market, Segmentation By Charging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Wired Charging Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Wired Charging Market Competitive Landscape And Company Profiles
30.1. Wired Charging Market Competitive Landscape
30.2. Wired Charging Market Company Profiles
30.2.1. ABB Ltd.
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. AOYAMA Elevator Co. Ltd.
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Apple Inc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. Dell Technologies Inc.
30.2.4.1. Overview
30.2.4.2. Products and Services
30.2.4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Delta Electronics Inc.
30.2.5.1. Overview
30.2.5.2. Products and Services
30.2.5.3. Strategy
30.2.5.4. Financial Performance
31. Global Wired Charging Market Competitive Benchmarking32. Global Wired Charging Market Competitive Dashboard33. Key Mergers And Acquisitions In The Wired Charging Market
34. Wired Charging Market Future Outlook and Potential Analysis
34.1 Wired Charging Market In 2028 - Countries Offering Most New Opportunities
34.2 Wired Charging Market In 2028 - Segments Offering Most New Opportunities
34.3 Wired Charging Market In 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies
35. Appendix
35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer

Executive Summary

Wired Charging Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on wired charging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • All data from the report will also be delivered in an excel dashboard format.

Description:

Where is the largest and fastest growing market for wired charging? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Scope

  • Markets Covered: 1) By Type: Type C; Micro USB; Lightning; Other Types 2) By Charging Type: Standard; Fast 3) By Sales Channel: Online; Offline 4) By Application: Automotive; Consumer Electronics; Smartphones; Tablets; Healthcare Devices; Other Applications
  • Companies Mentioned: ABB Ltd.; AOYAMA Elevator Co. Ltd.; Apple Inc.; Dell Technologies Inc.; Delta Electronics Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ABB Ltd.
  • AOYAMA Elevator Co. Ltd.
  • Apple Inc.
  • Dell Technologies Inc.
  • Delta Electronics Inc.
  • Amazon.com Inc.
  • Anker Innovations Limited
  • AUKEY
  • Belkin International Inc.
  • Cable Matters Inc.
  • Duracell Inc.
  • Energizer Holdings Inc.
  • Griffin Technology LLC
  • Hama GmbH & Co KG
  • SDI Technologies Inc.
  • Incipio LLC
  • JBL International Ind.
  • Just Wireless
  • Monoprice Inc.
  • mophie LLC
  • Native Union Design Limited
  • Nekteck Inc.
  • Koninklijke Philips N.V.
  • Pisen Electronics Co. Ltd.
  • RAVPower Inc.
  • Samsung Electronics Co. Ltd.
  • Scosche Industries Inc.
  • Sony Corporation
  • Targus Group International Inc.
  • Ugreen Group Limited
  • Ventev Innovations LLC
  • XtremeMac

Methodology

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