India Router Market, By Region, Competition, Forecast & Opportunities, 2021-2031F

The India Router Market was valued at USD 1.76 Billion in 2025, and is expected to reach USD 2.96 Billion by 2031, rising at a CAGR of 9.05%. This market is experiencing significant growth due to the rising need for efficient internet access across households, businesses, and institutions. Routers, which connect multiple devices to the internet through shared networks, are increasingly essential for digitally connected environments.

From basic home Wi-Fi systems to advanced enterprise solutions, the market covers a broad spectrum of user needs. The surge in internet usage driven by remote work, online education, and digital entertainment is pushing consumers to upgrade to high-performance routers. Additionally, the expansion of government initiatives like BharatNet is boosting connectivity in rural regions, generating new demand for affordable router solutions. With 5G deployment and growing smart device usage, India’s evolving digital ecosystem is expected to support steady growth in router demand across urban and non-urban segments.

Key Market Drivers

Expanding Internet Penetration Across Urban and Rural Regions

The rapid increase in internet access across India - fueled by infrastructure expansion, mobile device adoption, and digital policy initiatives - is a key growth driver for the router market. In urban areas, rising demand for high-bandwidth activities like 4K streaming, cloud gaming, and video conferencing is propelling the adoption of high-performance routers. Simultaneously, rural regions are experiencing first-time broadband usage due to government-backed initiatives like BharatNet, prompting strong demand for entry-level routers.

This dual-market growth offers opportunities for manufacturers to cater to both high-end and budget-conscious segments. Affordability of internet plans and bundled offers from telecom operators further facilitate router adoption. As of 2024, India had over 850 million internet users, with approximately 200 million households owning internet-enabled devices. This widespread digital penetration is directly boosting demand for routers across Tier-1 to Tier-3 cities, driving a national shift toward stronger home and institutional networking infrastructure.

Key Market Challenges

Price Sensitivity and Consumer Preference for Low-Cost Devices

A significant challenge in the India Router Market is the dominant consumer inclination toward low-cost devices. In both residential and small business segments, purchasing decisions are often driven by upfront cost rather than performance, durability, or added features. Most users opt for basic routers that meet minimum connectivity requirements, limiting the market for mid- to high-end solutions. This behavior constrains innovation and deters brands from introducing advanced models without losing price competitiveness. Additionally, the presence of low-cost, unbranded imports makes it difficult for established vendors to differentiate based on value-added features.

In rural and Tier-3 markets, new users prioritize affordability over quality, which can lead to inconsistent network experiences and reduced satisfaction. This price-focused demand makes it challenging for brands to scale services like firmware updates, cloud integration, or security features, all of which require higher production and support costs. As a result, maintaining profitability while encouraging upgrades to better routers remains a key operational hurdle.

Key Market Trends

Shift Toward Mesh Networking and Whole-Home Coverage Solutions

A prominent trend in the India Router Market is the rising popularity of mesh networking systems that offer consistent internet coverage across larger households and commercial spaces. Traditional single-router setups often fall short in delivering uniform signals throughout multi-room environments, especially in urban homes with concrete partitions or larger floorplans. Mesh routers address these limitations by using interconnected nodes to ensure seamless, uninterrupted connectivity across all areas. This is particularly appealing to users engaged in bandwidth-heavy applications such as 4K streaming, video conferencing, and online gaming.

Increased awareness of these benefits, along with the growing affordability of mesh kits, is fueling their adoption. Established brands are launching user-friendly mesh solutions targeted at both residential and small business customers. In sectors like co-working and hospitality, mesh networking is being recognized as a cost-effective way to provide reliable internet to multiple users. This shift is driving product development focused on intelligent routing, mobile management, and scalability for evolving connectivity needs.

Key Market Players

TP-Link Technologies Co., Ltd.
D-Link Corporation
Cisco Systems, Inc.
NETGEAR, Inc.
ASUSTeK Computer Inc.
Hewlett Packard Enterprise Company
Shenzhen Tenda Technology Co., Ltd.
Linksys Holdings, Inc.

Report Scope:

In this report, the India Router Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Router Market, By Band Type:

Single Band
Dual Band
Triple Band

India Router Market, By Product Type:

Wired
Wireless

India Router Market, By End User Industry:

Educational Institutes
BFSI
Defence
Media & Entertainment
Healthcare
Others