The global data monetization market size reached US$ 2.9 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 8.3 Billion by 2028, exhibiting a growth rate (CAGR) of 19.2% during 2022-2028.
Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.
Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth.
2. What is the expected growth rate of the global data monetization market during 2023-2028?
3. What has been the impact of COVID-19 on the global data monetization market?
4. What are the key factors driving the global data monetization market?
5. What is the breakup of the global data monetization market based on the method?
6. What is the breakup of the global data monetization market based on the organization size?
7. What is the breakup of the global data monetization market based on the end use?
8. What are the key regions in the global data monetization market?
9. Who are the key players/companies in the global data monetization market?
Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.
Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on method, organization size and end use.Breakup by Method:
- Data as a Service
- Insight as a Service
- Analytics-enabled Platform as a Service
- Embedded Analytics
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises
Breakup by End Use:
- BFSI
- E-commerce and Retail
- IT and Telecommunications
- Manufacturing
- Healthcare
- Energy and Utilities
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
- The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.
Key Questions Answered in This Report
1. What was the size of the global data monetization market in 2022?2. What is the expected growth rate of the global data monetization market during 2023-2028?
3. What has been the impact of COVID-19 on the global data monetization market?
4. What are the key factors driving the global data monetization market?
5. What is the breakup of the global data monetization market based on the method?
6. What is the breakup of the global data monetization market based on the organization size?
7. What is the breakup of the global data monetization market based on the end use?
8. What are the key regions in the global data monetization market?
9. Who are the key players/companies in the global data monetization market?
Table of Contents
1 Preface3 Executive Summary11 Value Chain Analysis13 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Data Monetization Market
6 Market Breakup by Method
7 Market Breakup by Organization Size
8 Market Breakup by End Use
9 Market Breakup by Region
10 SWOT Analysis
12 Porters Five Forces Analysis
14 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- 1010DATA (Advance Communication Corp.)
- Accenture Plc
- Adastra Corporation
- Comviva (Tech Mahindra)
- Infosys Limited
- International Business Machines Corporation
- Monetize Solutions Inc.
- Optiva Inc.
- Paxata Inc. (Datarobot Inc.)
- Reltio
- SAP SE
- Thales Group and TIBCO Software Inc.
Methodology
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