Failure is back! As economic challenges bite deeper over the next three-to-five years, a willingness to understand and learn from failures will become a super-power for food industry executives.
Even in economic good times, success with a new food product is very rare. In fact, failure is far more common than success, and most products sell on a niche basis with very few ever graduating into the mass market.
The smartest people already know that if you study the reasons why food and beverage products fail, then you will learn how to succeed. Unsurprisingly, the failures reports, with their practical guidance on how to avoid the most common mistakes, are massively popular.
They are also unique. The publishers are the only organisation that has spent 25 years studying which brands fail, and why, and presenting the lessons in a report so they can be applied by anyone trying to develop an effective strategy for their business.
This is the 4th edition of the Failures report. The 42-page report:
- Presents a fully-updated analysis
- Spells out the 10 most common causes of failure in the business of food and health
- Is backed up with 12 case studies.
Table of Contents
- Learning from failure is a superpower
- The 10 most common causes of failure
- Case Study 1: Novartis Aviva, a family of functional foods
- Case Study 2: Sirco heart health beverage
- Case Study 3: Nestlé’s prebiotic breakfast cereal
- Case Study 4: PepsiCo Flat Earth fruit and vegetable chips
- Case Study 5: Booster Broccoli
- Case Study 6: PepsiCo Driftwell relaxation drink
- Case Study 7: Nomva probiotic smoothie
- Case Study 8: Swedish potato milk
- Case Study 9: Genius gluten-free bread
- Case Study 10: Beyond Meat plant-based burgers
- Case Study 11: Happy Inside pro- and prebiotic cereals
- Case Study 12: Benecol & cholesterol-lowering foods
Samples
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Companies Mentioned
- Actimel
- Activia
- Anlene
- Aviva
- Barry Callebaut
- Beyond Meat
- Caulipower
- Cheerios
- Chobani
- Coca-Cola
- Danone
- Driftwell
- Emmi
- Evolution Capital
- Flat Earth
- Fonterra
- Frito-Lay
- Good Belly
- General Mills
- Genius
- Happy Inside
- Hershey
- Horizon Organic
- Impossible
- IRI
- Johnson & Johnson
- Kellogg
- Life Cuisine
- Maple Leaf Foods
- Mars
- McDonald’s
- McNeil
- McPlant
- Minute Maid
- Morningstar
- Müller Dairy
- Next Foods
- Novartis
- Nature Valley
- Nestlé
- Oatly
- Oui by Yoplait
- PepsiCo
- Pizza Hut
- Planet Oat
- Quaker Oats
- Red Bull
- Sprouts
- Suja
- Target
- Unilever
- Virgin Cola
- Vital Vegetables
- Vitality
- Wholefoods Market
