PART I: MARKET OVERVIEW1 MARKET SUMMARY
1.1 Overview
1.2 Industry Sales
1.3 Revenue & Expenses Distribution
1.4 Restaurant Expenses
1.5 Market Resources
2 RESTAURANT SALES
2.1 Overview
2.2 Total Sales
2.3 Full-Service Restaurant Sales
2.4 Limited-Service Restaurant Sales
2.5 Sales By Month
2.6 Market Resources
3 RESTAURANT ASSESSMENT BY STATE
3.1 Restaurant Sales By State
3.2 Restaurant Locations By State
3.3 Foodservice Employment By State
3.4 Per Capita Restaurant Spending by State
4 RESTAURANT SPENDING BY METRO
4.1 Spending Per Household
5 RESTAURANT VISITS
5.1 Restaurant Visits
5.2 Dine-In Versus Take-Out
5.3 Quick-Service and Full-Service Restaurant Visits
5.4 Traffic By Daypart
5.5 Restaurant Brand Visits
6 RESTAURANT CENSUS
6.1 Independent Restaurants
6.2 Single Location Full-Service Restaurants
6.3 Chain Restaurants
7 RESTAURANT FRANCHISES
7.1 Overview
7.2 Franchise Restaurant Census
7.3 Market Assessment
7.4 Employment
7.5 Franchised Brands
7.6 Franchised Units
8 OPENINGS, CLOSURES & BANKRUPTCIES
8.1 Restaurant Openings
8.2 Restaurant Closures
8.3 Restaurant Chain Bankruptcies
8.4 Market Resources
9 PUBLICALLY TRADED RESTAURANT CORPORATIONS
9.1 Overview
9.2 Restaurant Stocks and Market Capitalization
10 CULINARY TRENDS
10.1 Overall Trends
10.2 Macro Trends
10.3 Top Dishes
10.4 Ingredients, Flavors & Condiments
10.5 Beverages
10.6 Desserts
10.7 Market Resources
11 FOOD & DINING TRENDS
11.1 Overview
11.2 Market Research
12 RESTAURANT OPERATIONS TRENDS
12.1 Operational Challenges
12.2 Market Outlook
12.3 Sales Outlook
12.4 Traffic
12.5 Addressing Higher Food Costs
12.6 Menus
13 FULL-SERVICE RESTAURANTS
13.1 Market Assessment
13.2 Menu Trends
13.3 Casual-Dining
13.4 Family-Dining
13.5 Fine Dining
14 LIMITED-SERVICE RESTAURANTS
14.1 Market Assessment
14.2 Menu Trends
14.3 Quick-Service
14.4 Fast-Casual
14.5 Comparison of Quick-Service and Fast-Casual
15 INDEPENDENT RESTAURANTS
15.1 Census
15.2 Restaurant Visits
15.3 Usage by Region
16 CATERING & BANQUETS
16.1 Market Assessment
16.2 Restaurants In The Catering Market
16.3 Resources
17 CONTRACT-MANAGED FOODSERVICE
17.1 Profile
17.2 Segment Trends
17.3 College Campus Dining
17.4 Market Resources
18 RETAIL-HOST FOODSERVICE
18.1 Overview
18.2 Supermarket Foodservice
18.3 Convenience Stores
18.4 Retail Store Restaurants
19 COFFEESHOPS
19.1 Profile
19.2 Out-Of-Home Coffee Consumption
19.3 Coffeeshop Chains
19.4 Segment Trends
19.5 Market Resources
20 FOOD COURTS & FOOD HALLS
20.1 Overview
20.2 Mall-Based Food Courts
20.3 Food Halls
20.4 Market Resources
21 FOOD TRUCKS
21.1 Market Assessment
21.2 City-by-City Assessment
21.3 Local Regulations
21.4 Coexisting With Traditional Restaurants
21.5 Market Resources
22 DINING OUT - FREQUENCY
22.1 Overview
22.2 Dining Out By Household Income And Age
22.3 Market Resources
23 DINING OUT - DEMOGRAPHICS
23.1 Overview
23.2 Dining By Restaurant Type
23.3 Factors In Choosing A Restaurant
23.4 Cuisine
23.5 Market Resources
24 DINING OUT - CITY-BY-CITY
24.1 Restaurant Visits
24.2 Full-Service Restaurant Visits
24.3 Quick-Service Restaurant Visits
24.4 Market Resources
25 FOOD & RESTAURANT SPENDING
25.1 Food Expenditures
25.2 Food At Home
25.3 Food Away From Home
25.4 Restaurant Spending By Demographic
25.5 Market Resources
26 PER CAPITA SPENDING BY STATE
26.1 Overview
26.2 State-by-State
26.3 Market Resources
2 7HOW AMERICANS EAT
27.1 The U.S. Food Dollar
27.2 Distribution Of Daily Food Consumption
27.3 Per Capita Food Consumption
27.4 Compliance With Dietary Guidelines
27.5 Dining-Out Demographics
27.6 Dining Trends Of Young Adults
27.7 Market Resources
28 CUSTOMER SATISFACTION
28.1 Overview
28.2 ACSI Scores
28.3 Customer Satisfaction Scores
28.4 Market Resources
29 CUSTOMER TRENDS
29.1 Overview
29.2 Consumer Sentiment
29.3 The Full-Service Restaurant Experience
29.4 The Limited-Service Restaurant Experience
29.5 Choosing a Restaurant - Full-Service
29.6 Choosing a Restaurant - Limited-Service
29.7 Choosing a Restaurant for Delivery
29.8 Off-Premises Trends
30 CUISINE
30.1 Regional Cuisine
30.2 Ethnic Cuisine
30.3 Ethnic Restaurants
31 DAYPARTS
31.1 Daypart Traffic
31.2 Breakfast
31.3 Lunch
31.4 Dinner
31.5 Late-Night
32 MEALPARTS
32.1 Overview
32.2 Appetizers
32.3 Dessert
32.4 Entrees
32.5 Salads
32.7 Soups
33 PIZZA
33.1 Market Assessment
33.2 Pizza Restaurants
33.3 Pizza Delivery
33.4 Preferences In Pizza Meals
33.5 Market Resources
34 SANDWICHES & BURGERS
34.1 Market Assessment
34.2 Burgers And Chicken Sandwiches
34.3 Hot Dogs
34.4 Most Popular Sandwiches
35 SNACKS
35.1 Overview
35.2 Restaurant Snacks
35.3 Market Assessment
35.4 Favorite Snacks
36 TOP CHAINS BY SALES
36.1 Overview
36.2 Largest Chains
36.3 Market Resources
37 TOP CHAINS BY LOCATIONS
37.1 Overview
37.2 Largest Chains
37.3 Market Resources
38 TOP CHAINS BY TRAFFIC
38.1 Overview
38.2 Nationwide Data
38.3 State-by-State Data
38.4 Market Resources
39 TOP CHAINS BY TYPE OF MENU
39.1 Overview
39.2 Largest Chains By Segment
39.3 Market Resources
40 TOP QSR CHAINS
40.1 Overview
40.2 The 2025 QSR 50
41 FAVORITE CHAINS
41.1 Overview
41.2 Overall Favorite Chains
41.3 Favorite by Segment
41.4 Favorite by Cuisine
41.5 Favorite by Customer Demographic
42 SAME-STORE SALES
42.1 Overview
42.2 Quarterly Sales Growth
42.3 Market Resources
43 FASTEST GROWING BRANDS
43.1 The Future 50
43.2 Unit Growth
43.3 Market Resources
44 TOP FRANCHISEES
44.1 Ranking By Revenue
44.2 Market Resources
45 TOP INDEPENDENT RESTAURANTS
45.1 Overview
45.2 Ranking By Revenue
45.3 Market Resources
46 TOP MULTI-CHAIN OPERATORS
46.1 Largest Multi-Brand Restaurant Companies
47 TOP MULTI-CONCEPT OPERATORS
47.1 Overview
47.2 Largest Multi-Concept Operators
48 TOP CONTRACT MANAGEMENT COMPANIES
48.1 Overview
48.2 Market Leaders
49 TOP FOODSERVICE DISTRIBUTORS
49.1 Overview
49.2 Market Leaders
50 AWARD-WINNING RESTAURANTS
50.1 Award Winners 2025 & 2026
51 BEST NEW RESTAURANTS
51.1 National Selections
52 DELIVERY
52.1 Overview
52.2 Delivery Usage
52.3 Customer Perspective
52.4 App-Based Delivery Services
52.5 Alcoholic Beverage Takeout & Delivery
52.6 Drone Delivery
53 DINING & THE INTERNET
53.1 Consumer Use
53.2 Restaurant Apps
53.3 Online Reviews
53.4 App-Based Delivery Services
53.5 Online Reservations
54 DINING WHILE TRAVELING
54.1 Traveler Dining
54.2 Culinary Destinations
54.3 Food Tours
54.4 Winery Tours
54.5 Whiskey and Bourbon Trails
54.6 Market Resources
55 DINING WITH ENTERTAINMENT
55.1 Overview
55.2 Music-Themed Restauants
55.3 Experiential Restaurants
55.4 Mystery Dinner Theaters
55.5 Dinner And A Movie
55.6 Speakeasies
55.7 Breastaurants
55.8 Fire Station Restaurants
56 FOOD & WINE FESTIVALS
56.1 Overview
56.2 Prominent Food Festivals
56.3 Award-Winning Festivals
56.4 Market Resources
57 FOOD SAFETY
57.1 Overview
57.2 Consumer Response To Food Safety
57.3 Market Resources
58 HEALTHY DINING
58.1 Restaurant Emphasis
58.2 Healthful Dining
58.3 Federal Guidelines
58.4 Food Additives
58.5 Genetically Modified Foods
58.6 Sugar Consumption
58.7 Reduced Sodium
58.8 Dieting
58.9 Portion Control
58.10 What Foods Are Healthy?
59 HOLIDAY DINING
59.1 Overview
59.2 Birthdays
59.3 Mother’s Day
59.4 Valentine’s Day
59.5 Father’s Day
59.6 New Year’s Eve
59.7 Easter
59.8 Thanksgiving
59.9 St. Patrick’s Day
59.10 Oktoberfest
59.11 Super Bowl Sunday
60 LOCALLY SOURCED & ORGANIC FOOD
60.1 Local & Organic Food Purchases
60.2 Influence On Restaurant Choice
60.3 Restaurant Menu Focus
60.4 Chef- And Restaurant-Owned Farms
61 LOYALTY PROGRAMS
61.1 Participation
61.2 Influence on Customer Decisions
61.3 Influence on Restaurant Traffic
61.4 Pay For Perks
62 MEAL KITS
62.1 Overview
62.2 Restaurant Meal Kits
63 PLANT-BASED MENUS
63.1 Overview
63.2 Key Players
63.3 Burgers
63.4 Plant-Based Fast-Food Chains
6 4RESERVATIONS
64.1 Consumer Perspective
64.2 Taking Reservations
64.2 Online Reservation Services
65 RESTRICTIVE DIET MENUS
65.1 Overview
65.2 Gluten-Free Menu Items
65.3 Kosher Cuisine
65.4 Halal Foods
65.5 Vegetarian Cuisine
66 SUSTAINABILITY
66.1 Influence On Consumer Purchases
66.2 Restaurant Sustainability Programs
66.3 Energy Efficiency
66.4 Recycling And Packaging
66.5 Reducing Food Waste
66.6 Sustainable Menu Items
66.7 Conserve Program
66.8 Market Resources
67 TAKEOUT
67.1 Overview
67.2 Customer Perspective
67.3 Takeout Usage
67.4 Drive-Thru Usage
68 BEVERAGE CONSUMPTION
68.1 Beverage Consumption
68.2 Alcoholic Beverage Consumption
68.3 Refreshment And Non-Alcoholic Beverage Consumption
69 BEVERAGE SPENDING
69.1 Total Spending
69.2 Alcoholic Beverage Spending
69.3 Refreshment And Non-Alcoholic Beverage Spending
69.4 Retail Spending
70 MARKET LEADERS
70.1 Rank By Brand
70.2 Rank By Company
70.3 Market Resources
71 ALCOHOLIC BEVERAGES
71.1 Beer
71.2 Distilled Spirits
71.3 Wine
72 ALCOHOLIC BEVERAGE CONSUMPTION BY STATE
72.1 Total Consumption
72.2 Per Capita Consumption
72.3 Consumption Rank By Category
73 NON-ALCOHOLIC BEVERAGES
73.1 Overview
73.2 Dry January and Sober October
73.3 Restaurant Mocktails And Craft Beverages
73.4 No-Alcohol Bars
74 REFRESHMENT & FUNCTIONAL BEVERAGES
74.1 Market Assessment
74.2 Bottled Water
74.3 Carbonated Soft Drinks
74.4 Coffee
74.5 Energy Drinks
74.6 Functional Beverages
74.7 Juice & Fruit Drinks
74.8 Milk
74.9 Sports Drinks
74.10 Tea
74.11 Ready-to-Drink Coffee and Tea
75 BEVERAGE SERVICE IN RESTAURANTS
75.1 Market Assessment
75.2 Refreshment and Non-Alcoholic Beverage Service in Restaurants
75.3 Alcoholic Beverage Service in Full-Service Restaurants
75.4 Alcoholic Beverage Service In Limited-Service Restaurants
APPENDIX A - ANALYSTS & MARKET CONSULTANTS
APPENDIX B - ASSOCIATIONS
APPENDIX C - MARKET RESOURCES
APPENDIX D - NATIONAL FOOD & BEVERAGE HOLIDAYS
D.1 Overview
D.2 National Food & Beverage Days
D.3 National Food & Beverage Weeks
D.4 National Food & Beverage Months
APPENDIX E - PANDEMIC MARKET RESEARCH
APPENDIX F - PERIODICALS
APPENDIX G - STATE FOODS
APPENDIX H - STATE RESTAURANT ASSOCIATIONS
REFERENCES
