PART I: MARKET OVERVIEW1 BUSINESS-TO-BUSINESS SPENDING
1.1 Gross Domestic Product
1.2 B2 B Payment Transaction Value
2 B2 B MARKETING SPENDING
2.1 Overview
2.2 B2 B External Spending
2.3 Offline and Online B2 B Marketing Spending
2.4 Marketing Budget Distribution
2.5 Marketing Technology
2.6 Marketing Data
2.7 Marketing Collateral
2.8 Market Resources
3 B2 B ADVERTISING
3.1 Market Assessment
3.2 Market Leaders
3.3 Display Advertising
3.4 Search Spending
3.5 Mobile Advertising
3.6 B2 B Tech Ad Spending
4 CLIENT HOSPITALITY
4.1 Overview
4.2 Sports Tickets
4.3 Major Sports Events
4.4 Hospitality Tents
4.5 Country Clubs
4.6 Market Resources
5 B2 B MEDIA
5.1 Business News Magazines
5.2 Business Technology Magazines
5.3 Marketing and Advertising
5.4 Newspapers
6 BUSINESS DIRECTORIES & DATABASES
6.1 Overview
6.2 Business Directory/Database Publishers
7 B2 B MARKETING BENCHMARKS
7.1 Overview
7.2 Survey 2025
7.3 Survey 2026
7.4 Market Resources
8 B2 B MARKETING RESOURCE EFFECTIVENESS
8.1 Overview
8.2 Objectives
8.3 Marketing Tactics
8.4 Market Resources
9 B2 B MARKETING SURVEY
9.1 Overview
9.2 Survey Results
9.3 Market Resources
10 MARKETING MIX
10.1 Overview
10.2 Marketing Objectives
10.3 Spending
10.4 Brand-Building Priorities
10.5 Lead Generation
10.6 Social Media
10.7 Artificial Intelligence
10.8 Marketing Automation
10.9 Outsourcing
10.10 Market Resources
11 OUTLOOK FOR B2 B MARKETING
11.1 Overview
11.2 Survey
11.3 Market Resources
12 STATE OF B2 B DIGITAL MARKETING
12.1 Overview
12.2 Survey
12.3 Market Resources
13 STATE OF B2 B SOFTWARE & AI SPEND
13.1 Overview
13.2 Survey
13.3 Market Resources
14 STATE OF MULTI-CHANNEL MARKETING
14.1 Overview
14.2 Channels For Business Growth
14.3 Essential Strategic Elements
14.4 Channels To Connect With Prospects
14.5 Consistent Brand Messaging
14.6 Emerging Trends
14.7 Greatest Challenges
14.8 Market Resources
15 STATE OF SALES
15.1 Overview
15.2 Marketplace Pressures
15.3 AI Adoption
15.4 Sales Enablement
15.5 Employee Retention
15.6 Tactics for Growth
15.7 Market Resources
16 THE B2 B BUYER
16.1 Overview
16.2 Demographics
16.3 Influencing Decisions
16.4 Buying Cycle
17 DIGITAL MARKETING STRATEGY
17.1 Overview
17.2 Objectives
17.3 Online Tactics
17.4 Metrics To Measure Results
17.5 Resources Used
17.6 Market Resources
18 DIGITAL MARKETING TRENDS
18.1 Overview
18.2 Areas Of Focus
18.3 New Tactics
18.4 Use Of AI
18.5 Challenges
18.6 Market Resources
19 B2 B E-COMMERCE
19.1 Market Assessment
19.2 Online and Mobile B2 B Commerce
19.3 B2 B E-Commerce Promotions
19.4 Customer Expectations
19.5 Market Resources
20 B2 B ONLINE MARKETPLACES
20.1 Overview
20.2 Market Assessment
20.3 Profiles Of Online Marketplaces
21 EMAIL
21.1 Overview
21.2 B2 B Use Of Email
21.3 Effectiveness
21.4 Strategies, Tactics, and Trends
21.5 Email Marketing & AI
21.6 Email Marketing Services
21.7 Market Resources
22 SEARCH
22.1 Overview
22.2 Organic Search
22.3 Search Engine Optimization
22.4 Market Resources
23 SOCIAL MEDIA MARKETING
23.1 Overview
23.2 Market Assessment
23.3 Use And Effectiveness
23.4 Social Media Marketing Strategy
23.5 Influencers
24 VIDEO MARKETING
24.1 Overview
24.2 Reasons To Use Marketing Videos
24.3 Video ROI
24.4 Video Marketing Survey
24.5 Social Media Videos
24.6 Market Resources
25 WEBSITE STRATEGY
25.1 B2 B Website Features
25.2 Online Research
25.3 Website Marketing Optimization
25.4 Landing Page Optimization
25.5 Website Usability
26 ACCOUNT-BASED MARKETING
26.1 Overview
26.2 Implementation
26.3 Effectiveness
26.4 Account-Based Marketing Survey
26.5 Market Resources
27 ANALYTICS
27.1 Overview
27.2 Predictive Analytics
27.3 Metrics Measured
27.4 Marketing Analytics Survey
27.5 Analytics Technology Products
28 ARTIFICIAL INTELLIGENCE IN MARKETING
28.1 Current Applications In Marketing
28.2 Anticipated Future Applications
28.3 Use Of AI Tools In Marketing
28.4 Leveraging AI In Marketing
29 ATTRIBUTION
29.1 Overview
29.2 Attribution Models
29.3 Marketing Attribution Survey
30 BRAND STRATEGY
30.1 Importance Of A B2 B Brand
30.2 Brand Purpose
30.3 Brand Reputation
30.4 Implementing Brand Strategy
31 CONTENT MARKETING
31.1 Overview
31.2 Content Spending
31.3 Content Marketing Trends
31.4 Survey on Content Marketing
31.5 Market Resources
32 CUSTOMER EXPERIENCE
32.1 Overview
32.2 State Of The B2 B Buyer Experience
32.3 Customer Experience Survey
32.4 Market Resources
33 CUSTOMER JOURNEY MAPPING
33.1 Overview
33.2 Survey On Customer Journey Mapping
34 CUSTOMER RELATIONSHIP MANAGEMENT
34.1 Overview
34.2 CRM Use
34.3 The State Of CRM
34.4 CRM Technology Products
34.5 Market Resources
35 DATA-DRIVEN MARKETING
35.1 Overview
35.2 Data Use
35.3 Data-Driven Marketing Tactics
35.4 Data-Driven Marketing Strategy
36 DATA MANAGEMENT
36.1 Data Benchmark Survey
36.2 Customer Data Platforms
36.3 Marketing Data Quality
36.4 Using Intent Data
37 DEMAND GENERATON
37.1 Overview
37.2 Survey On Demand Generation Strategy
37.3 Market Resources
38 DIRECT MARKETING
38.1 Market Assessment
38.2 Direct Mail
38.3 Effectiveness
38.4 Direct Marketing Agencies
38.5 Direct Marketing List Providers
39 INBOUND MARKETING
39.1 Overview
39.2 Inbound Marketing Survey
39.3 Market Resources
40 LEAD GENERATION & MANAGEMENT
40.1 Qualified Leads
40.2 Most Effective Lead Generation Tactics
40.3 Pipeline Generation
40.4 Conversion Rate
40.5 Lead Management
40.6 Lead Management Implementation
40.7 Lead Management Survey
40.8 Lead Conversion Survey
40.9 Lead Nurturing
41 MARKET RESEARCH
41.1 Market Research Companies
41.2 Market Research Reports
41.3 Competitor Intelligence
41.4 Forecasting
41.5 Market Resources
42 MARKETING AUTOMATION
42.1 Overview
42.2 Market Assessment
42.3 The State Of Marketing Automation
42.4 Marketing Automation for SMBs
42.5 Marketing Automation Technology Products
43 MARKETING TECHNOLOGY
43.1 Overview
43.2 Marketing Technology Implementation Surveys
44 NETWORKING
44.1 Overview
44.2 Local Networking Alliances
44.3 Networking Online
45 PERSONALIZATION
45.1 Overview
45.2 Data-Driven Personalization
45.3 Hyper-Personalization Strategies
45.4 Market Resources
46 PRODUCT MARKETING
46.1 Overview
46.2 Product Marketing Activities
46.3 Digital Channels For Product Marketing
46.4 Offline Channels For Product Marketing
46.5 Distribution Strategies
46.6 Metrics For Assessment
46.7 Product Launch Strategies
46.8 Product Launch Assessment
46.9 Challenges in Product Marketing
46.10 Market Resources
47 PROMOTIONAL EVENTS
47.1 Overview
47.2 Objectives
47.3 Key Benefits
47.4 Type Of Promotional Events
47.5 Event Components
47.6 Event Promotion Online Channels
47.7 Content To Support Event Promotion
47.8 Pre-Event Tactics
47.9 Tactics For Attendee Engagement
47.10 Post-Event Tactics
47.11 Assessing ROI
47.12 Primary Challenges
47.13 Market Resources
48 SALES
48.1 Sales Skills
48.2 Sales Performance
48.3 Prospecting
48.4 Building Relationships
49 SALES ENABLEMENT
49.1 Overview
49.2 Strategies For B2 B Sales Enablement
49.3 Market Resources
50 SPONSORSHIPS
50.1 Overview
50.2 Market Assessment
50.3 Spending By Sector
50.4 Market Resources
51 TRADE SHOW MARKETING
51.1 Trade Show Marketing
51.2 Exhibition Industry Research
51.3 Associations
51.4 Periodicals
51.5 Online Resources
52 LARGEST TRADE SHOWS
52.1 Overview
52.2 Rank by Attendance
53 CONVENTION CENTERS
53.1 Largest Convention Centers
53.2 List of Convention Centers
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
APPENDIX D - ANALYSTS
APPENDIX E - ASSOCIATIONS
APPENDIX F - B2 B MARKETING BLOGS
APPENDIX G - MARKETING TECHNOLOGY VENDORS
APPENDIX H - ONLINE RESOURCES
APPENDIX I- PERIODICALS
REFERENCES
