Global Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update

According to the publisher, the global Ecommerce market is expected to grow by 1.76% on annual basis to reach US$7,633.2 billion in 2023.

Medium to long term growth story of global Ecommerce industry promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 6.64% during 2023-2027. Global Ecommerce gross merchandise value will increase from US$7,501.3 billion in 2022 to reach US$9,872.6 billion by 2027.

Ever since the pandemic outbreak, the global Ecommerce industry has recorded strong growth, amid the rapid adoption and acceptance of digitization across all segments. The outbreak has changed the way consumers interact and engages in online shopping and retailers and marketplaces are responding to the shift in consumer behavior with personalized shopping experiences.

Across markets, the industry is projected to record strong growth in order volume and transaction value. Investment in virtual shopping experiences is projected to increase over the next three to four years, as metaverse gains more popularity among shoppers globally. For brands and marketplaces to remain competitive, players must identify new opportunities and constantly evolve with the latest emerging trends in the sector.

Consumer spending is expected to decline further in H1 2023 amid economic uncertainties globally

Rising inflation and surging cost of living dampened consumer spending globally in H2 2022. With consumers spending less on splurging and saving more amid the fears of recession, online order volumes have declined significantly in some regions. For instance,

• European Ecommerce markets are one of the worst affected globally due to economic uncertainties. Even during the year-end holiday shopping season, consumers have reduced their spending on retail purchases, thereby affecting the growth of the market. The trend is projected to further continue in H1 2023, as central banks continue to hike interest rates to bring down inflation.
• While Europe has been largely affected, other markets have shown strong momentum in the year-end holiday shopping season. Amazon, for instance, announced that the 2022 Thanksgiving has been the biggest ever for the firm. During the four-day shopping event, independent retailers on the marketplace sold more than US$1 billion on the platform.
• Similar trends were visible in the Indian market, wherein Ecommerce marketplaces recorded strong growth during the Diwali shopping season. Players such as Meesho have recorded 910 million orders during the 12 months of 2022, with the online shopping trend growing in Tier III and IV cities of the country.

In H1 2023, though, consumers are projected to restrict their spending amid the fears of recession. Furthermore, with their monthly budget impacted significantly due to the rise in product prices, order volume is expected to decline across product categories and the Ecommerce segment.

Innovation in the Indian Ecommerce segment will shape the future of the global online shopping market

The Indian Ecommerce market has been the leading growth of the global industry over the last few years. With millions of more consumers projected to enter the online shopping industry in the country, India is well-positioned to emerge as the global leader in the digital commerce space. To accelerate industry growth, the government has launched an Open Network for Digital Commerce (ONDC) project.

• The innovative project aims to democratize the Ecommerce market for small and medium-sized businesses. The open-source network will enable buyers and sellers to move from a platform-centric model to an interoperable decentralized network. It means that consumers can discover the product on one platform, order from another, pay for their purchases using different payment providers, and get their product delivered from a cheaper logistic service provider.

The project is projected to reduce the barrier to entry into the Ecommerce sector and will threaten the dominance of market leaders such as Amazon and Flipkart. Currently, in the pilot phase, the government is planning a nationwide rollout of the interoperable shopping platform in 2023.

Consolidation is projected to continue in the food and grocery delivery segment globally

During the pandemic outbreak, the food and grocery delivery market recorded strong growth. However, the momentum started to decline in 2022 and the sector entered into a period of consolidation. In 2023, the publisher expects further consolidation in the space amid economic uncertainties faced by players operating in the segment.

• Amid the decline in order volume, many good and grocery delivery firms have announced a decline in their valuation. Instacart, for instance, which started 2022 with a valuation of nearly US$40 billion, announced several valuations cut throughout the 12 months. In December 2022, the firm announced another valuation cut to US$10 billion.
• Along with the decline in valuation, firms are also entering into mergers and acquisition deals to consolidate their position in the respective markets. In December 2022, Getir announced the acquisition of Gorillas in a US$1.2 billion deal. The agreement will allow Getir to further strengthen its position in the European and the United States market.

In H1 2023, the publisher expects more such merger and acquisition deals to take place in the global Ecommerce market, as the food and grocery delivery segment continues to face inflationary and reduced consumer spending pressures.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs globally. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer).

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry at the global scale.

This title is a bundled offering, combining 21 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Global Ecommerce Market Opportunities Databook (2018-2027)
2. Argentina Ecommerce Market Opportunities Databook (2018-2027)
3. Australia Ecommerce Market Opportunities Databook (2018-2027)
4. Brazil Ecommerce Market Opportunities Databook (2018-2027)
5. Canada Ecommerce Market Opportunities Databook (2018-2027)
6. China Ecommerce Market Opportunities Databook (2018-2027)
7. France Ecommerce Market Opportunities Databook (2018-2027)
8. Germany Ecommerce Market Opportunities Databook (2018-2027)
9. India Ecommerce Market Opportunities Databook (2018-2027)
10. Indonesia Ecommerce Market Opportunities Databook (2018-2027)
11. Italy Ecommerce Market Opportunities Databook (2018-2027)
12. Kenya Ecommerce Market Opportunities Databook (2018-2027)
13. Mexico Ecommerce Market Opportunities Databook (2018-2027)
14. Nigeria Ecommerce Market Opportunities Databook (2018-2027)
15. Pakistan Ecommerce Market Opportunities Databook (2018-2027)
16. Philippines Ecommerce Market Opportunities Databook (2018-2027)
17. South Africa Ecommerce Market Opportunities Databook (2018-2027)
18. United Arab Emirates Ecommerce Market Opportunities Databook (2018-2027)
19. United Kingdom Ecommerce Market Opportunities Databook (2018-2027)
20. United States Ecommerce Market Opportunities Databook (2018-2027)
21. Vietnam Ecommerce Market Opportunities Databook (2018-2027)

Scope

This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

• Retail Shopping Ecommerce Market Share by Key Players (40+ Players)
• Travel Ecommerce Market Share by Key Players (40+ Players)
• Food Service Ecommerce Market Share by Key Players (40+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis
• Direct to Consumer – Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

• Website Based
• Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

• Cross Border
• Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

• Mobile
• Desktop

Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.