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Vietnam B2C Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2022 Update

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    Report

  • 110 Pages
  • July 2022
  • Region: Vietnam
  • PayNXT360
  • ID: 5648318
According to the Q2 2022 B2C Ecommerce Survey, the market in Vietnam is expected to grow by 18.56% on annual basis to reach US$16.4 billion in 2022. The medium to the long-term growth story of the B2C Ecommerce industry in Vietnam promises to be attractive . The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 16.86% during 2022-2026. The country's B2C Ecommerce Gross Merchandise Value will increase from US$13.8 billion in 2021 to reach US$30.6 billion by 2026.

The e-commerce industry in Vietnam is the fourth largest in Southeast Asia. Driven by the rising number of online shoppers, Vietnam is expected to be the fastest-growing e-commerce market.
Vietnam is anticipated to overtake Malaysia and Thailand in the coming years to overtake Indonesia as the second largest e-commerce market in the region.

Vietnam is at the forefront of driving innovation and seizing opportunities to thrive based on digital transformation in the post-pandemic era. This shows that the Vietnam e-commerce market has huge growth potential over the next three to four years.

E-commerce firms are raising funding rounds to further develop their services and aid growth

The e-commerce market is projected to become the second largest across Southeast Asia in Vietnam. Amid this projected growth and rising competition in the Vietnamese e-commerce industry, firms are raising funding rounds to further develop their services and aid growth in Vietnam. For instance,
  • In November 2021, Tiki, the homegrown Vietnamese e-commerce firm, announced that the firm had raised US$258 million in investment in its series E funding round, which was led by AIA Insurance. The firm is planning to use the funding round to aid its efforts in logistics. This includes using artificial intelligence technologies and robotic systems for better inventory management.
  • The funding round took the firm's valuation near US$1 billion, making it one of the rare tech unicorns in the country. In November 2021, Bloomberg also reported that the firm is planning for a public offering in the United States. It's offshore listing in the United States aims to delve into the massive influx of foreign capital. Initially, the firm was planning to go public in the United States in 2025. However, the firm pushed the plan one year earlier.
  • Apart from the potential United States listing, the firm is also expanding into the life insurance segment through its partnership with AIA Insurance.
Along with e-commerce marketplaces, social commerce startups are raising funding rounds in Vietnam. For instance,
  • In February 2022, Selly, the Vietnam-based social commerce startup, announced that the firm had raised US$2.6 million in its pre-series A funding round. Notably, the firm plans to use the funding round to further improve its product features and expand its presence in more remote areas across the country.
  • The innovative startup has a reseller-based business model, allowing resellers to source products from a range of categories on the app. The firm has partnered with 300,000 resellers, of which 80% are from remote areas. Since starting its operations in April 2021, the firm has recorded 300 times as of February 2021.

Traditional tours operators are turning to online sales channels driving competition in the Vietnamese market

The pandemic outbreak meant tour operators were forced to close their offices. This, coupled with the growing shift to online channels for booking flights and accommodations among Vietnamese, meant that business activities and sales were severely affected for tour operators. Consequently, many traditional tour operators turned online to drive sales in the country. For instance,
  • TST Tourist, one of the tour operators in Vietnam, invested in online tour booking instead of opening new offices even before the pandemic outbreak. This strategy helped the firm to increase its sales during the Covid-19 period.
  • Saigontourist, another tour operator, turned online at the end of 2019 amid the increasing adoption of online channels among Vietnamese. Notably, sales from its fan page on Facebook have increased sharply ever since the pandemic outbreak.
  • For Fiditour Travel Company, the online segment generates 15% to 20% of the total revenue. By 2023, the firm aims to make 40% of the total revenue through the online segment.

Regional e-commerce platforms are launching food delivery business vertical in Vietnam amid growing competition

The online food delivery segment is one of the most competitive industries in Vietnam. Several homegrown and regional players are competing for market share. Amid the growing competition, more firms are entering the sector with their food delivery business vertical. For instance,
  • In August 2021, ShopeeFood, the food delivery business vertical of the Sea Group, announced its launch in the Vietnamese market via a rebranding of NowFood - a food delivery service of Foody Corporation that Sea Group acquired in 2017. Notably, NowFood has been one of the leading players in the segment, capturing a 42% market share of the Vietnamese food delivery GMV in 2020.
  • With the backing of Sea Group, ShopeeFood has a competitive advantage over other players in Vietnam, as it can leverage the ShopeePay e-wallet service and Shopee e-commerce platform, which are already the market leader in the respective segments. ShopeeFood competes for market share in Vietnam with GrabFood, GoFood, and Baemin.

Digital health startups are raising funding rounds to further accelerate their growth in Vietnam

The adoption of digital health tech platforms surged significantly during the global pandemic outbreak. To further build on this rapid growth attained by startups over the last two years, firms are raising funding rounds to accelerate their growth and expansion. For instance,

  • In March 2022, Jio Health, the digital health startup in Vietnam, announced that the firm had raised US$20 million in its series B funding round, which Heritas Capital led from Singapore. The startup, which provides telemedicine and e-prescription services through its mobile app, is planning to use the funding to reach more customers and expand across more cities in Vietnam. Moreover, it plans to enter the regional markets from a short to medium-term perspective.

  • In March 2022, Med247, another digital health startup in Vietnam, announced that the firm had raised US$4.7 million in its series A funding round, which was led by Altara Ventures.
Apart from these digital health startups, e-pharmacies are raising funding rounds in Vietnam. For instance,

  • In September 2021, Medigo, the online pharmacy startup, announced that the firm had raised US$1 million in funding rounds from Touchstone Partners. Over the past six months, leading to September 2021, the GMV for the firm increased eight times, and the firm was serving more than 200,000 users on the platform.

This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Vietnam. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Vietnam.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Vietnam.

Scope

This report provides a detailed data-driven look at the Vietnam B2C Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Vietnam B2C Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Vietnam User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • B2C Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Vietnam B2C Ecommerce Market Share by Key Players

  • Vietnam Retail Shopping Ecommerce Market Share by Key Players (Lazada, Mobile World Group, Shopee, Tiki)
  • Vietnam Travel Ecommerce Market Share by Key Players (Agoda, beTaxi by Be Group, Booking.com, Traveloka, Trivago)
  • Vietnam Food Service Ecommerce Market Share by Key Players (Baemin, GoJek's Go-Food, Grab Food, ShopeeFood)

Vietnam B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Vietnam B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Vietnam B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Vietnam B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Website Based
  • Live Streaming

Vietnam B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Cross Border
  • Domestic

Vietnam B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Mobile
  • Desktop

Vietnam B2C Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Vietnam B2C Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Vietnam B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Vietnam B2C Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of B2C Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by B2C Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key B2C ecommerce verticals.
  • Insights into Opportunities across key B2C verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a B2C ecommerce strategy; assess market-specific key trends, drivers, and risks in the B2C ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key B2C ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 B2C Ecommerce Definitions
1.4 Disclaimer
2. Vietnam B2C Ecommerce Market Size and Future Growth Dynamics
2.1 Vietnam B2C Ecommerce - Gross Merchandise Value Trend Analysis, 2017-2026
2.2 Vietnam B2C Ecommerce - Average Value Per Transaction Trend Analysis, 2017-2026
2.3 Vietnam B2C Ecommerce - Gross Merchandise Volume Trend Analysis, 2017-2026
3. Vietnam Social Commerce Market Size and Forecast
3.1 Vietnam Social Commerce - Gross Merchandise Value Trend Analysis, 2017-2026
3.2 Vietnam Social Commerce - Average Value Per Transaction Trend Analysis, 2017-2026
3.3 Vietnam Social Commerce - Gross Merchandise Volume Trend Analysis, 2017-2026
4. Vietnam User Statistics and Ratios Of Key Performance Indicators
4.1 Vietnam User Statistics, 2021
4.2 Vietnam User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Vietnam B2C Ecommerce Per Capita and GDP Per Capita, 2021
4.4 Vietnam GDP Per Capita Trend Analysis, 2017-2026
5. Vietnam B2C Ecommerce Market Share by Key Players, 2021
5.1 Vietnam Retail Shopping Ecommerce Market Share by Key Players, 2021
5.2 Vietnam Travel Ecommerce Market Share by Key Players, 2021
5.3 Vietnam Food Service Ecommerce Market Share by Key Players, 2021
6. Vietnam B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments
6.1 Vietnam B2C Ecommerce Market Share by B2C Ecommerce Segments, 2021
6.2 Vietnam B2C Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2017-2026
6.3 Vietnam Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2017-2026
6.4 Vietnam Online Food Service - Gross Merchandise Value Trend Analysis, 2017-2026
6.5 Vietnam Media and Entertainment - Gross Merchandise Value Trend Analysis, 2017-2026
6.6 Vietnam Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2017-2026
6.7 Vietnam Technology Products and Services - Gross Merchandise Value Trend Analysis, 2017-2026
6.8 Vietnam Other segment Gross Merchandise Value Trend Analysis, 2017-2026
7. Vietnam B2C Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Vietnam B2C Ecommerce Market Share by Retail Shopping Categories, 2021
7.2 Vietnam Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2017-2026
7.3 Vietnam Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2017-2026
7.4 Vietnam Food & Beverage - Gross Merchandise Value Trend Analysis, 2017-2026
7.5 Vietnam Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2017-2026
7.6 Vietnam Home Improvement - Gross Merchandise Value Trend Analysis, 2017-2026
7.7 Vietnam Books, Music & Video - Gross Merchandise Value Trend Analysis, 2017-2026
7.8 Vietnam Toys & Hobby - Gross Merchandise Value Trend Analysis, 2017-2026
7.9 Vietnam Auto - Gross Merchandise Value Trend Analysis, 2017-2026
7.10 Vietnam B2C Ecommerce Other - Gross Merchandise Value Trend Analysis, 2017-2026
8. Vietnam B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Vietnam B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2021 vs. 2026
8.2 Vietnam B2C Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.3 Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.4 Vietnam B2C Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
9. Vietnam B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Vietnam B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
9.2 Vietnam Air Travel - Gross Merchandise Value Trend Analysis, 2017-2026
9.3 Vietnam Train & Bus - Gross Merchandise Value Trend Analysis, 2017-2026
9.4 Vietnam Taxi Service - Gross Merchandise Value Trend Analysis, 2017-2026
9.5 Vietnam Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2017-2026
9.6 Vietnam Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2017-2026
10. Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021 vs. 2026
10.1.2 Vietnam B2C Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.1.3 Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.2 Vietnam Air Travel Market Share by Sales Channel
10.2.1 Vietnam Air Travel Market Share by Sales Channel, 2021 vs. 2026
10.2.2 Vietnam Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.2.3 Vietnam Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.3 Vietnam Hotels & Resorts Market Share by Sales Channel
10.3.1 Vietnam Hotels & Resorts Market Share by Sales Channel, 2021 vs. 2026
10.3.2 Vietnam Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.3.3 Vietnam Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.4 Vietnam Taxi Service Market Share by Sales Channel
10.4.1 Vietnam Taxi Service Market Share by Sales Channel, 2021 vs. 2026
10.4.2 Vietnam Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.4.3 Vietnam Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.5 Vietnam Other Segment Market Share by Sales Channel
10.5.1 Vietnam Other Segment Market Share by Sales Channel, 2021 vs. 2026
10.5.2 Vietnam Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.5.3 Vietnam Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
11. Vietnam B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Vietnam Market Share by Online Food Service Sales Channels, 2021 vs. 2026
11.2 Vietnam Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
11.3 Vietnam B2C Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2017-2026
12. Vietnam B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Vietnam Market Share by Media and Entertainment Sales Channel, 2021
12.2 Vietnam Streaming Services - Gross Merchandise Value Trend Analysis, 2017-2026
12.3 Vietnam Movies & Events - Gross Merchandise Value Trend Analysis, 2017-2026
12.4 Vietnam Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2017-2026
12.5 Vietnam B2C Ecommerce Other - Gross Merchandise Value Trend Analyses, 2017-2026
13. Vietnam B2C Ecommerce Market Size and Forecast by Engagement Model
13.1 Vietnam B2C Ecommerce Market Share by Engagement Model, 2021 vs. 2026
13.2 Vietnam B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2017-2026
13.3 Vietnam B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2017-2026
14. Vietnam B2C Ecommerce Market Size and Forecast by Location
14.1 Vietnam B2C Ecommerce Market Share by Location, 2021 vs. 2026
14.2 Vietnam B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2017-2026
14.3 Vietnam B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2017-2026
15. Vietnam B2C Ecommerce Market Size and Forecast by Device
15.1 Vietnam B2C Ecommerce Market Share by Device, 2021 vs. 2026
15.2 Vietnam B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2017-2026
15.3 Vietnam B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2017-2026
16. Vietnam B2C Ecommerce Market Size and Forecast by Operating System
16.1 Vietnam B2C Ecommerce Market Share by Operating System, 2021 vs. 2026
16.2 Vietnam B2C Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2017-2026
16.3 Vietnam B2C Ecommerce Android - Gross Merchandise Value Trend Analysis, 2017-2026
16.4 Vietnam B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2017-2026
17. Vietnam B2C Ecommerce Market Size and Forecast by City
17.1 Vietnam B2C Ecommerce Market Share by City, 2021 vs. 2026
17.2 Vietnam B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2017-2026
17.3 Vietnam B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2017-2026
17.4 Vietnam B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2017-2026
18. Vietnam B2C Ecommerce Market Size and Forecast by Payment Instrument
18.1 Vietnam B2C Ecommerce Market Share by Payment Instrument, 2021
18.2 Vietnam B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.3 Vietnam B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.4 Vietnam B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2017-2026
18.5 Vietnam B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.6 Vietnam B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2017-2026
18.7 Vietnam B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2017-2026
18.8 Vietnam B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2017-2026
19. Vietnam B2C Ecommerce by Consumer Demographics
19.1 Vietnam B2C Ecommerce Market Share by Age Group, 2021
19.2 Vietnam B2C Ecommerce Market Share by Income Level, 2021
19.3 Vietnam B2C Ecommerce Market Share by Gender, 2021
20. Further Reading
2.1 About the Publisher
List of Figures
Figure 1: Methodology Framework
Figure 2: Vietnam B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 3: Vietnam B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Figure 4: Vietnam B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Figure 5: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 6: Vietnam Social Commerce - Average Value Per Transaction (US$), 2017-2026
Figure 7: Vietnam Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Figure 8: Vietnam User Statistics (Million), 2021
Figure 9: Vietnam User Statistics of Card Abandonment Rate and Product Return Rate
Figure 10: Vietnam B2C Ecommerce Per Capita and GDP Per Capita (US$), 2021
Figure 11: Vietnam GDP Per Capita (US$), 2017-2026
Figure 12: Vietnam Retail Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 13: Vietnam Travel Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 14: Vietnam Food Service Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 15: Vietnam B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Figure 16: Vietnam Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Figure 17: Vietnam Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 18: Vietnam Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Figure 19: Vietnam Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Figure 20: Vietnam Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Figure 21: Vietnam Other segment Gross Merchandise Value (US$ Million), 2017-2026
Figure 22: Vietnam B2C Ecommerce Market Share by Retail Shopping Categories (%), 2021
Figure 23: Vietnam Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Figure 24: Vietnam Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 25: Vietnam Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 26: Vietnam Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Figure 27: Vietnam Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Figure 28: Vietnam Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Figure 29: Vietnam Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Figure 30: Vietnam Auto - Gross Merchandise Value (US$ Million), 2017-2026
Figure 31: Vietnam B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 32: Vietnam B2C Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021 vs. 2026
Figure 33: Vietnam B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 34: Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 35: Vietnam B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 36: Vietnam B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
Figure 37: Vietnam Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Figure 38: Vietnam Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Figure 39: Vietnam Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 40: Vietnam Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Figure 41: Vietnam Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 42: Vietnam B2C Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021 vs. 2026
Figure 43: Vietnam B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 44: Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 45: Vietnam Air Travel Market Share by Sales Channel (%), 2021 vs. 2026
Figure 46: Vietnam Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 47: Vietnam Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 48: Vietnam Hotels & Resorts Market Share by Sales Channel (%), 2021 vs. 2026
Figure 49: Vietnam Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 50: Vietnam Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 51: Vietnam Taxi Service Market Share by Sales Channel (%), 2021 vs. 2026
Figure 52: Vietnam Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 53: Vietnam Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 54: Vietnam Other Segment Market Share by Sales Channel (%), 2021 vs. 2026
Figure 55: Vietnam Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 56: Vietnam Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 57: Vietnam Market Share by Online Food Service Sales Channels (%), 2021 vs. 2026
Figure 58: Vietnam Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 59: Vietnam Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Figure 60: Vietnam Market Share by Media and Entertainment Sales Channel (%), 2021
Figure 61: Vietnam Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 62: Vietnam Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 63: Vietnam Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 64: Vietnam B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 65: Vietnam B2C Ecommerce Market Share by Engagement Model (%), 2021 vs. 2026
Figure 66: Vietnam B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 67: Vietnam B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 68: Vietnam B2C Ecommerce Market Share by Location (%), 2021 vs. 2026
Figure 69: Vietnam B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 70: Vietnam B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 71: Vietnam B2C Ecommerce Market Share by Device (%), 2021 vs. 2026
Figure 72: Vietnam B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 73: Vietnam B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 74: Vietnam B2C Ecommerce Market Share by Operating System (%), 2021 vs. 2026
Figure 75: Vietnam B2C Ecommerce by iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 76: Vietnam B2C Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 77: Vietnam B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 78: Vietnam B2C Ecommerce Market Share by City (%), 2021 vs. 2026
Figure 79: Vietnam B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 80: Vietnam B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 81: Vietnam B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 82: Vietnam B2C Ecommerce Market Share by Payment Instrument (%), 2021
Figure 83: Vietnam B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 84: Vietnam B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 85: Vietnam B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 86: Vietnam B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 87: Vietnam B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 88: Vietnam B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 89: Vietnam B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 90: Vietnam B2C Ecommerce Market Share by Age Group (%), 2021
Figure 91: Vietnam B2C Ecommerce Market Share by Income Level (%), 2021
Figure 92: Vietnam B2C Ecommerce Market Share by Gender (%), 2021
List of Tables
Table 1: Vietnam B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 2: Vietnam B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Table 3: Vietnam B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Table 4: Vietnam Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 5: Vietnam Social Commerce - Average Value Per Transaction (US$), 2017-2026
Table 6: Vietnam Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Table 7: Vietnam GDP Per Capita (US$), 2017-2026
Table 8: Vietnam B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Table 9: Vietnam Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Table 10: Vietnam Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 11: Vietnam Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Table 12: Vietnam Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Table 13: Vietnam Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Table 14: Vietnam Other segment Gross Merchandise Value (US$ Million), 2017-2026
Table 15: Vietnam Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Table 16: Vietnam Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 17: Vietnam Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 18: Vietnam Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Table 19: Vietnam Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Table 20: Vietnam Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Table 21: Vietnam Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Table 22: Vietnam Auto - Gross Merchandise Value (US$ Million), 2017-2026
Table 23: Vietnam B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 24: Vietnam B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 25: Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 26: Vietnam B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 27: Vietnam Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Table 28: Vietnam Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Table 29: Vietnam Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 30: Vietnam Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Table 31: Vietnam Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 32: Vietnam B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 33: Vietnam B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 34: Vietnam Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 35: Vietnam Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 36: Vietnam Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 37: Vietnam Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026 63
Table 38: Vietnam Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 39: Vietnam Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 40: Vietnam Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 41: Vietnam Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 42: Vietnam Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 43: Vietnam Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Table 44: Vietnam Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 45: Vietnam Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 46: Vietnam Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 47: Vietnam B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 48: Vietnam B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 49: Vietnam B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 50: Vietnam B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 51: Vietnam B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 52: Vietnam B2C Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2017-2026
Table 53: Vietnam B2C Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2017-2026
Table 54: Vietnam B2C Ecommerce by iOS/macOS - Gross Merchandise Value (US$ Million), 2017-2026
Table 55: Vietnam B2C Ecommerce Android - Gross Merchandise Value (US$ Million), 2017-2026
Table 56: Vietnam B2C Ecommerce by Other Operating Systems - Gross Merchandise Value (US$ Million), 2017-2026
Table 57: Vietnam B2C Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2017-2026
Table 58: Vietnam B2C Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2017-2026
Table 59: Vietnam B2C Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2017-2026
Table 60: Vietnam B2C Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 61: Vietnam B2C Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2017-2026 97
Table 62: Vietnam B2C Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2017-2026
Table 63: Vietnam B2C Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 64: Vietnam B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2017-2026
Table 65: Vietnam B2C Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2017-2026
Table 66: Vietnam B2C Ecommerce Cash - Gross Merchandise Value (US$ Million), 2017-2026

Companies Mentioned

  • Lazada
  • Mobile World Group
  • Shopee
  • Tiki
  • Baemin
  • GoJek's Go-Food
  • GrabFood
  • ShopeeFood
  • Agoda
  • BeTaxi
  • Booking.com
  • Traveloka
  • Trivago

Methodology

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