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Colombia Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

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    Report

  • 110 Pages
  • February 2024
  • Region: Colombia
  • PayNXT360
  • ID: 5648325
The E-commerce market in Colombia is expected to grow by 8.44% on annual basis to reach US$14.4 billion in 2024. Medium to long term growth story of E-commerce industry in Colombia promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 6.47% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$13.3 billion in 2023 to reach US$18.6 billion by 2028. This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Colombia. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Colombia.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in Colombia.

Scope

This report provides a detailed data-driven look at the Colombia Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Colombia Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Colombia User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Colombia Ecommerce Market Share by Key Players

  • Colombia Retail Shopping Ecommerce Market Share by Key Players
  • Colombia Travel Ecommerce Market Share by Key Players
  • Colombia Food Service Ecommerce Market Share by Key Players

Colombia Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Colombia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Colombia Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Colombia Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Colombia Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Website Based
  • Live Streaming

Colombia Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

  • Cross Border
  • Domestic

Colombia Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

  • Mobile
  • Desktop

Colombia Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Colombia Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Colombia Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Colombia Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key Ecommerce verticals.
  • Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Ecommerce Definitions
1.4 Disclaimer
2. Colombia Ecommerce Market Size and Future Growth Dynamics
2.1 Colombia Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Colombia Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Colombia Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3. Colombia Social Commerce Market Size and Forecast
3.1 Colombia Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Colombia Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Colombia Social Commerce - Transaction Trend Analysis, 2019-2028
4. Colombia User Statistics and Ratios of Key Performance Indicators
4.1 Colombia User Statistics, 2023
4.2 Colombia User Statistics of Card Abandonment Rate and Other KPI's, 2023
4.3 Colombia Ecommerce Per Capita and GDP Per Capita, 2023
4.4 Colombia GDP Per Capita Trend Analysis, 2019-2028
5. Colombia Ecommerce Market Share by Key Players, 2023
5.1 Colombia Retail Shopping Ecommerce Market Share by Key Players, 2023
5.2 Colombia Travel Ecommerce Market Share by Key Players, 2023
5.3 Colombia Food Service Ecommerce Market Share by Key Players, 2023
6. Colombia Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Colombia Ecommerce Market Share by Ecommerce Segments, 2023
6.2 Colombia Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Colombia Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Colombia Online Food Service - Gross Merchandise Value Trend Analysis, 2019-2028
6.5 Colombia Media and Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
6.6 Colombia Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
6.7 Colombia Technology Products and Services - Gross Merchandise Value Trend Analysis, 2019-2028
6.8 Colombia Other segment Gross Merchandise Value Trend Analysis, 2019-2028
7. Colombia Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Colombia Ecommerce Market Share by Retail Shopping Categories, 2023
7.2 Colombia Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Colombia Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
7.4 Colombia Food & Beverage - Gross Merchandise Value Trend Analysis, 2019-2028
7.5 Colombia Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
7.6 Colombia Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
7.7 Colombia Books, Music & Video - Gross Merchandise Value Trend Analysis, 2019-2028
7.8 Colombia Toys & Hobby - Gross Merchandise Value Trend Analysis, 2019-2028
7.9 Colombia Auto - Gross Merchandise Value Trend Analysis, 2019-2028
7.10 Colombia Ecommerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
8. Colombia Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Colombia Ecommerce Market Share by Retail Shopping Sales Channel, 2023
8.2 Colombia Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Colombia Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
8.4 Colombia Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
9. Colombia Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Colombia Ecommerce Market Share by Travel and Hospitality Categories (%), 2023
9.2 Colombia Air Travel - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Colombia Train & Bus - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Colombia Taxi Service - Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Colombia Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Colombia Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2019-2028
10. Colombia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Colombia Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Colombia Ecommerce Market Share by Travel and Hospitality Sales Channel, 2023
10.1.2 Colombia Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.1.3 Colombia Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Colombia Air Travel Market Share by Sales Channel
10.2.1 Colombia Air Travel Market Share by Sales Channel, 2023
10.2.2 Colombia Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.2.3 Colombia Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Colombia Hotels & Resorts Market Share by Sales Channel
10.3.1 Colombia Hotels & Resorts Market Share by Sales Channel, 2023
10.3.2 Colombia Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.3.3 Colombia Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Colombia Taxi Service Market Share by Sales Channel
10.4.1 Colombia Taxi Service Market Share by Sales Channel, 2023
10.4.2 Colombia Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.4.3 Colombia Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Colombia Other Segment Market Share by Sales Channel
10.5.1 Colombia Other Segment Market Share by Sales Channel, 2023
10.5.2 Colombia Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
10.5.3 Colombia Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2019-2028
11. Colombia Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Colombia Market Share by Online Food Service Sales Channels, 2023
11.2 Colombia Aggregator App - Gross Merchandise Value Trend Analysis, 2019-2028
11.3 Colombia Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2019-2028
12. Colombia Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Colombia Market Share by Media and Entertainment Sales Channel, 2023
12.2 Colombia Streaming Services - Gross Merchandise Value Trend Analysis, 2019-2028
12.3 Colombia Movies & Events - Gross Merchandise Value Trend Analysis, 2019-2028
12.4 Colombia Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2019-2028
12.5 Colombia Ecommerce Other - Gross Merchandise Value Trend Analyses, 2019-2028
13. Colombia Ecommerce Market Size and Forecast by Engagement Model
13.1 Colombia Ecommerce Market Share by Engagement Model, 2023
13.2 Colombia Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2019-2028
13.3 Colombia Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2019-2028
14. Colombia Ecommerce Market Size and Forecast by Location
14.1 Colombia Ecommerce Market Share by Location, 2023
14.2 Colombia Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
14.3 Colombia Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
15. Colombia Ecommerce Market Size and Forecast by Device
15.1 Colombia Ecommerce Market Share by Device, 2023
15.2 Colombia Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
15.3 Colombia Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
16. Colombia Ecommerce Market Size and Forecast by Operating System
16.1 Colombia Ecommerce Market Share by Operating System, 2023
16.2 Colombia Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2019-2028
16.3 Colombia Ecommerce Android - Gross Merchandise Value Trend Analysis, 2019-2028
16.4 Colombia Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2019-2028
17. Colombia Ecommerce Market Size and Forecast by City
17.1 Colombia Ecommerce Market Share by City, 2023
17.2 Colombia Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2019-2028
17.3 Colombia Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2019-2028
17.4 Colombia Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2019-2028
18. Colombia Ecommerce Market Size and Forecast by Payment Instrument
18.1 Colombia Ecommerce Market Share by Payment Instrument, 2023
18.2 Colombia Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.3 Colombia Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.4 Colombia Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
18.5 Colombia Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
18.6 Colombia Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
18.7 Colombia Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
18.8 Colombia Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2019-2028
19. Colombia Ecommerce by Consumer Demographics
19.1 Colombia Ecommerce Market Share by Age Group, 2023
19.2 Colombia Ecommerce Market Share by Income Level, 2023
19.3 Colombia Ecommerce Market Share by Gender, 2023
20. Further Reading
2.1 About the Publisher
20.2 Related Research

Companies Mentioned

  • Amazon
  • Falabella
  • Grupo Exito
  • Home Center
  • MercadoLibre
  • DiDi Food
  • iFood
  • Rappi
  • TaDa Delivery
  • Almundo
  • Aviatur
  • Beat - Ride
  • Cabify
  • Despegar

Table Information