Blossoming industry: The swift shift to online shopping has caused online flower retailers' traffic to bloom
In recent years, online florists have gained a significant competitive advantage over traditional florists as consumers have increasingly switched to online for flower purchases, particularly following the COVID-19 outbreak. The growth of the online flower market has increasingly pushed bricks-and-mortar florists to the fringes of the market.
This industry retails flowers online, with industry operators receiving orders and payments through their websites and then using either a network of local florists or growers to fulfil and deliver the order. Onliene revenue generated by florists operating a brick-and-mortar store us not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Interflora British Unit
- Bloom and Wild Ltd
- Arena Online Ltd
- Freddie's Flowers Ltd
Methodology
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