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Podcasting Global Market Report 2022

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    Report

  • 175 Pages
  • September 2022
  • Region: Global
  • The Business Research Company
  • ID: 5648770
Major players in the podcasting market are Amazon.com Inc, Apple Inc, iHeartMedia Inc, Megaphone LLC, Pandora Media LLC, Audacy Inc, Soundcloud Limited, Spotify AB, Stitcher, TuneIn Inc, Entercom Communications Corp, Liberated Syndication Inc, Podbean Tech LLC, PTC Inc, IBM Corporation, Tech Mahindra Limited, Wipro Limited, Oracle Corporation, Siemens AG, Tata Consultancy Services Limited, Atos SE, Libsyn, Blubrry, PodOmatic, Sirius XM Holdings and The Adecco Group.

The global podcasting market is expected to grow from $15.62 billion in 2021 to $20.32 billion in 2022 at a compound annual growth rate (CAGR) of 30.10%. The podcasting market is expected to grow to $58.31 billion in 2026 at a compound annual growth rate (CAGR) of 30.15%.

The podcasting market consists of sales of podcasting services by entities (organizations, sole traders, and partnerships) that is used for preparation and distribution of audio related to education, entertainment, and connection with like-minded communities. It refers to an audio series program made available in digital format for download or stream over the Internet. Podcasting is an easy and freely accessible service for the users to experience many genres like news, education, health, fitness, comedy, and fiction as well as industry updates and breakdowns that can be downloaded or streamed through the internet.

The main types of genre in podcasting are news and politics, society and culture, comedy, sports and others. News and politics podcasting keeps listeners updated with local, national, or global news or politics, often focusing on a specific topic with the use of existing media sources like newspapers or magazines. These are intended to inform or entertain or advocate for a cause for the audience who are usually interested in current affairs and programs that are usually half an hour to an hour in length. Podcasting is offered in format such as interviews, panels, solo, repurposed content and conversational.

North America was the largest region in the podcasting market in 2021. The regions covered in the podcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The podcasting market research report is one of a series of new reports that provides podcasting market statistics, including podcasting industry global market size, regional shares, competitors with a podcasting market share, detailed podcasting market segments, market trends and opportunities, and any further data you may need to thrive in the podcasting industry. This podcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing penetration of the internet is significantly contributing to the growth of the podcasting market. Internet penetration is increasing due to various reasons such as improved access to mobiles/smartphones, the emergence of new communication over the internet, and others. During the COVID 19 pandemic, most of the people shifted online for online communications, entertainment, e-learning, podcasts, and other purposes as they were home due to lockdowns. The increasing penetration of the internet significantly creates demand for podcasting as it is part of online learning and entertainment. For instance, according to the statistics from DataReportal, the internet penetration rate in the USA was around 92.0% in 2022, which increased by 2.8% reaching 8.4 million internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300 thousand internet users between 2021 and 2022. Therefore, the increasing penetration of the internet will drive the growth of the podcasting market.

Technological advancement is a key trend gaining popularity in the podcasting market. Key players in the podcasting market are focusing on incorporating advanced technologies such as artificial intelligence (AI) into their podcast/platforms to enable improvements such as programmatic podcasts, transcription, optimization, advertising, and others. Such integration of technology enables podcasting platforms to earn additional revenue through advertisements while targeting the right listeners. For example, in December 2021, HT Media Limited, an India-based mass media company partnered with an US-based technology provider of advertising solutions AdsWizz, to create India’s first programmatic podcast marketplace. The use of technology combines the strength of programmatic advertising with the power of podcasts, allowing advertisers get a chance to reach their target audience. Additionally, with the use of AI Transcription Technology, advertisers can make sure brand protection with the aid of most effective serving advertisements to podcast shows or episodes that have precise subjects as a principal theme. It also helps podcasters who are looking to create monetizable content.

In October 2020, Sirius XM Holdings Inc., a US-based broadcasting company acquired Stitcher, for an undisclosed amount. This acquisition expands the Sirius XM digital audio advertising capabilities by enabling new ways for creators to find and connect with a wider audience with the use of Stitcher’s leading programming and advertising networks. The deal also makes Sirius XM the premier full-service platform for podcast creators, publishers, and advertisers. Stitcher is a US-based media company that specializes in creating, distributing, and monetizing podcasts.

The countries covered in the podcasting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.




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Table of Contents

1. Executive Summary2. Podcasting Market Characteristics3. Podcasting Market Trends And Strategies4. Impact Of COVID-19 On Podcasting
5. Podcasting Market Size And Growth
5.1. Global Podcasting Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Podcasting Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Podcasting Market Segmentation
6.1. Global Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • News And Politics
  • Society And Culture
  • Comedy
  • Sports
  • Others
6.2. Global Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Interviews
  • Panels
  • Solo
  • Repurposed Content
  • Conversational
7. Podcasting Market Regional And Country Analysis
7.1. Global Podcasting Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Podcasting Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Podcasting Market
8.1. Asia-Pacific Podcasting Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Podcasting Market
9.1. China Podcasting Market Overview
9.2. China Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Podcasting Market
10.1. India Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Podcasting Market
11.1. Japan Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Podcasting Market
12.1. Australia Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Podcasting Market
13.1. Indonesia Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Podcasting Market
14.1. South Korea Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Podcasting Market
15.1. Western Europe Podcasting Market Overview
15.2. Western Europe Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Podcasting Market
16.1. UK Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Podcasting Market
17.1. Germany Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Podcasting Market
18.1. France Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.2. France Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Podcasting Market
19.1. Eastern Europe Podcasting Market Overview
19.2. Eastern Europe Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Podcasting Market
20.1. Russia Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Podcasting Market
21.1. North America Podcasting Market Overview
21.2. North America Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Podcasting Market
22.1. USA Podcasting Market Overview
22.2. USA Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Podcasting Market
23.1. South America Podcasting Market Overview
23.2. South America Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Podcasting Market
24.1. Brazil Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Podcasting Market
25.1. Middle East Podcasting Market Overview
25.2. Middle East Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Podcasting Market
26.1. Africa Podcasting Market Overview
26.2. Africa Podcasting Market, Segmentation By Genre, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Podcasting Market, Segmentation By Format, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Podcasting Market Competitive Landscape And Company Profiles
27.1. Podcasting Market Competitive Landscape
27.2. Podcasting Market Company Profiles
27.2.1. Amazon.com Inc
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Apple Inc
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. iHeartMedia Inc
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Megaphone LLC
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Pandora Media LLC
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Podcasting Market29. Podcasting Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright And Disclaimer

Executive Summary

Podcasting Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global podcasting market.

This report focuses on podcasting market which is experiencing strong growth. The report gives a guide to the podcasting market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the podcasting? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Podcasting market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider podcasting market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The podcasting market section of the report gives context. It compares the podcasting market with other segments of the podcasting market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, podcasting indicators comparison.

Scope

Markets Covered:

1) By Genre: News And Politics; Society And Culture; Comedy; Sports; Others
2) By Format: Interviews; Panels; Solo; Repurposed Content; Conversational

Companies Mentioned: Amazon.com Inc.; Apple Inc; iHeartMedia Inc.; Megaphone LLC; Pandora Media LLC

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amazon.com Inc.
  • Apple Inc.
  • iHeartMedia Inc.
  • Megaphone LLC
  • Pandora Media LLC

Methodology

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