Alcoholic Beverages Packaging Opportunities - New Packaging Formats and Value-added Features

Your key questions answered:

• What drives packaging innovations in alcoholic beverages?
• What notable new formats and value-added features have been introduced in the alcoholic beverages category in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can alcoholic beverages manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Packaging of alcoholic beverages is very often one of the decisive factors influencing the perception of the brand.
• Manufacturers compete to invent unique, sometimes even retro designs that can give their products a character and stand out from the competition.
• Modern consumers are also increasingly looking for experiences that go beyond the product itself and like to be surprised by new impressions, for example related to augmented reality or to a ritual that involves consuming or preparing a drink.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of innovative packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.