Target is a well known value retailer in Australia, boasting the second largest share of the country 's apparel market in 2020 4 4 and with 40 6 shoppers in the publisher's Q 3 2021 Consumer Survey stating that they purchase clothing footwear there Its value price points, and array of categories appeals to a wide
demographic, especially attracting an older audience, with consumers aged over 55 comprising 45 4 of its total shoppers.
Profile of retailer's shopper base, key performance indicators, sales and market shares
demographic, especially attracting an older audience, with consumers aged over 55 comprising 45 4 of its total shoppers.
Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- Target's convenience makes it a popular place to purchasing clothing & footwear in Australia
- Prolonged lockdowns in Australia hit Target's already weak performance
- Improving its online channel is essential for Target to reboot growth, but its store network cannot be ignored
Reasons to Buy
- Gain a comprehensive knowledge on Target's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Australia
Table of Contents
- Executive Summary
- Target Retail Shopper Profile
- Australian clothing & footwear shopper profile
- Where Australian consumers buy clothing & footwear products
- Retailers used for other categories
- Target Overview
- Snapshot of proposition
- Key performance metrics
- Global retail sales
- Sales and Market Shares
- Apparel market
- Target’s market share
- Top 10 retailers’ market share
- Target’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Big W
- Target
- Myer
- Kmart
- David Jones
- The Iconic
- Trade Secret/TK Maxx
- ASOS
- Rebel
- Nike
