Hair Styling tools Global Market Report 2024

The hair styling tools market size has grown strongly in recent years. It will grow from $30.14 billion in 2023 to $32.31 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The increase during the historical period can be credited to the influence of celebrities and social media, changing fashion trends, the growth of the professional salon industry, the rise in disposable income and consumer spending, innovations in materials and design, and the popularity of convenience and do-it-yourself (DIY) hair styling trends.

The hair styling tools market size is expected to see strong growth in the next few years. It will grow to $42.98 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The anticipated growth in the forecast period can be ascribed to smart and connected styling devices, the demand for sustainable and eco-friendly products, the inclusion of health-friendly features, the impact of e-commerce and online retail trends, and the emphasis on customization and personalization. Key trends expected in the forecast period encompass advancements in technology, the rise of smart and connected tools, innovation in cordless and portable devices, the influence of social media and beauty influencers, and the development of multi-functional tools.

The hair styling tools market is expected to grow due to the increasing global need for grooming. Grooming, involving the cleaning and maintenance of body parts for a neat appearance, has become more prevalent as people worldwide are becoming more health-conscious. The demand for hair styling tools, including hairdryers, straighteners, and curlers, is on the rise, driven by factors such as beauty and health awareness, self-care practices, and adherence to fashion trends. A 2022 survey commissioned by Prim & Prep revealed that a majority of men prioritize proper grooming, with 76% spending time on grooming to take pride in their appearance. This indicates a growing need for grooming, contributing to the hair styling tools market's growth.

The hair styling tools market is anticipated to experience growth due to the increasing popularity of social media. Social media serves as a digital platform that enables users to create, share, and engage with content, fostering online communication and community building. Hair styling tools play a significant role in the online beauty community, allowing social media users to showcase their hairstyling skills and transformations. Notably, in January 2022, there were 4.62 billion social media users globally, marking an increase from 4.19 billion in January 2021, as reported by DataReportal, a Singapore-based online reference library. This surge in social media popularity is a driving factor for the growth of the hair styling tools market.

The hair styling tools market is experiencing a surge in technological advancement as a key trend. Advanced technologies, such as innovative hair straightening brushes, are being incorporated into hair styling tools, providing natural straightening functions with maximum output and no risk of hair damage. These products offer multiple use cases, reduced heat damage, and attractive designs. For example, in September 2021, Shark Ninja, a US-based company offering hair care products, introduced the Shark HyperAIR Hair Dryer, an ultra-fast drying tool with no heat damage suitable for all hair types.

Major companies are concentrated on developing innovative styling tools, particularly multi-purpose styling tools, to redefine convenience and gain a competitive advantage. These versatile devices are designed to perform multiple hair styling functions in a single tool, enhancing efficiency and convenience. For example, in December 2023, Remington, a US-based personal care brand, launched the Flat Iron + Curler and Multi-Style Hair Dryer as part of the Remington ONE Collection. These high-quality styling tools offer flexible styling options, emphasizing convenience and performance while minimizing heat damage. The collection, featuring the versatile Flat Iron + Curler and the Multi-Style Hair Dryer with three attachments, caters to diverse styling preferences.

In February 2022, Honasa Consumer Pvt Ltd., an India-based company offering hair care products, announced the acquisition of BBLUNT for ₹138 crore ($17.6 million). Under this deal, Honasa will acquire BBLUNT’s hair color and hairstyling segment, as well as BBLUNT salons. BBLUNT is an India-based company offering hair care and styling products.

Major companies operating in the hair styling tools market report are Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd., Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd., Infiniti Hair, Sutra Beauty, NuMe Hair Tools, AG Adriano Goldschmied, Harry Josh Salon, Bed Head Professional, Mark Townsend Salon, ION Beauty.

North America was the largest region in the hair styling tools market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair styling tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair styling tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of hair styling tools are manual and electric. Manual hair styling tools are operated by hand power rather than electric power and include brushes, scissors, straighteners, and others. Hair styling tools encompass hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and others (hair scalp massager). They are sold through channels such as hypermarkets and supermarkets, specialty stores, online channels, and others (salons, departmental stores). These styling tools have applications in households and commercial settings.

The hair styling tools market research report is one of a series of new reports that provides hair styling tools market statistics, including hair styling tools industry global market size, regional shares, competitors with a hair styling tools market share, detailed hair styling tools market segments, market trends and opportunities, and any further data you may need to thrive in the hair styling tools industry. This hair styling tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hair styling tools market consists of sales of blow dryer, curling iron, blending shears, and hair straighteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.