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Consumer Lifestyles in Belgium

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    Report

  • 55 Pages
  • June 2025
  • Region: Belgium
  • Euromonitor International
  • ID: 5654045
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

The Consumer Lifestyles in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in Belgium 2025
  • Personal traits and values
  • Consumers in Belgium look for ways to simplify their life
  • Consumers in Belgium feel comfortable expressing their identities among loved ones
  • Consumers like to try new products and services
  • Younger generations anticipate an improvement in their financial situation
  • Personal traits and values survey highlights
  • Home life and leisure time
  • Connecting with family and friends virtually a popular activity among younger generations
  • Millennials visit or update social networking sites most frequently
  • Consumers in Belgium desire getting the most value for money when travelling
  • Home life and leisure time survey highlights
  • Eating and dietary habits
  • Consumers look for healthy ingredients in food and beverages
  • Millennials most likely to claim they do not have time to cook
  • Consumers prepare meals for themselves frequently
  • Older generations more likely to be diabetic
  • Consumers in Belgium are ready to pay more for products with superior taste
  • Eating and dietary habits survey highlights
  • Working life
  • To have responsibility and challenging work is a high priority for older generations
  • Employees want to find employment that provides time for both personal and work life
  • Older generations prioritise job security
  • Belgians would like to work from home
  • Working life survey highlights
  • Health and wellness
  • Consumers in Belgium participate in walking or hiking
  • Meditation remains a popular stress-reduction habit among all generations
  • Respondents think all natural is the most influential product feature
  • Gen Z frequently visit health-related or medical sites
  • Health and wellness survey highlights
  • Shopping and spending
  • Belgians enjoy discovering good deals
  • Younger generations regularly buy themselves small treats
  • Baby Boomers pick their travel destinations based on the quality of shopping there
  • Baby Boomers willing to repair broken items instead of purchasing new versions
  • Consumers in Belgium often sell used or second-hand items
  • Gen Z regularly share their shopping activities
  • Consumers primarily trust friends and family recommendations
  • Belgians set to increase spending on health and wellness the most
  • Millennials are capable of routinely putting away a fraction of their salary
  • Shopping and spending survey highlights