Poland Sports Broadcasting Media (Television and Telecommunications) Landscape

The Poland Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Poland today, with top-level data and detailed forecasts of key indicators up to 2026. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

• IPTV subscriptions will grow at a robust CAGR of 7.4% over 2021-2026 to reach 2.1 million subscriptions by 2026. The growth in IPTV is primarily supported by improving fixed broadband infrastructure in the country and growing adoption of multiplay packages with integrated IPTV.
• 4G’s share of total mobile subscriptions will drop to 51.7% by 2026, due to subscribers migrating to 5G services. 5G subscriptions will grow to 44.0% of mobile subscription by 2026 with operators focusing on expanding their 5G networks..
• Fiber will surpass cable in 2022 to become the leading broadband technology and will go on to account for over 50.0% of total fixed broadband lines by 2026. This growth can be attributed to operator efforts in expanding fiber networks in the country.

Scope

• Pay-TV operators in Poland had an estimated 13.3 million subscribers in 2021. Pay-TV subscriptions will grow at a CAGR of 0.4% over the 2021-2026 forecast period, reaching an estimated 13.6 million in 2026.
• Poland’s smartphone subscription penetration of population reached an estimated 87.8% in 2021 and will rise to 122.1% by 2026. Smartphone subscriptions will grow from 33.6 million in 2021 to 46.2 million in 2026, supported by operators offering easy instalment options and device bundle plans.
• Total fixed broadband lines in Poland will increase from an estimated 8.5 million in 2021 to 12.3 million by 2026-end, supported by robust growth across FTTH/B lines and steady growth across cable and fixed wireless access on the back of the ongoing efforts by the government and operators in improving broadband infrastructure in the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Polish television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• The report examines the assumptions and drivers behind ongoing and upcoming trends in the Polish pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.