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Web Analytics Global Market Report 2022

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    Report

  • 175 Pages
  • September 2022
  • Region: Global
  • The Business Research Company
  • ID: 5654234
Major players in the web analytics market are Adobe, Applied Technologies Internet, Facebook, Google LLC, IBM Corporation, Microsoft Corporation, MicroStrategy, SAS Institute, SimilarWeb, Splunk, Teradata Corporation, Webtrends, Netbiscuits, Mixpanel, AT Internet and Hoot suite.

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%.

The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers. It helps in analyzing the behavior of website visitors. This entails tracking, reviewing, and reporting data to measure web activity, which includes the use of a website and its components, such as webpages, images, and videos. Website analytics can help to improve the performance of the website by highlighting how users interact with data.

The main applications of web analytics are online marketing, email marketing, and social media management. Online marketing web analytics refers to the use of web analytics in online marketing. Web analytics can assist businesses in understanding what consumers are doing online, why they are doing it, and how this behavior can be translated into digital marketing campaigns. The organizations are large enterprises and small and medium enterprises. Retail, manufacturing, information technology, and other sector use web analytics.

North America was the largest region in the web analytics market in 2021. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The web analytics market research report is one of a series of new reports that provides web analytics market statistics, including web analytics industry global market size, regional shares, competitors with a web analytics market share, detailed web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the web analytics industry. This web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.

Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market. For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations.

In March 2021, Piano, a US-based digital experience company, acquired AT Internet for an undisclosed amount. With this acquisition, Piano aims to broaden its client base and provide a more digitally enhanced business platform for advertising, personalization, and analytics. AT Internet is a France-based web analytics company.

The countries covered in the web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.




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Table of Contents

1. Executive Summary2. Web Analytics Market Characteristics3. Web Analytics Market Trends And Strategies4. Impact Of COVID-19 On Web Analytics
5. Web Analytics Market Size And Growth
5.1. Global Web Analytics Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Web Analytics Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Web Analytics Market Segmentation
6.1. Global Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises
6.2. Global Web Analytics Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Online Marketing
  • Email Marketing
  • Social Media Management
6.3. Global Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Manufacturing
  • Information Technology
  • Other End Users
7. Web Analytics Market Regional And Country Analysis
7.1. Global Web Analytics Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Web Analytics Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Web Analytics Market
8.1. Asia-Pacific Web Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Web Analytics Market
9.1. China Web Analytics Market Overview
9.2. China Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Web Analytics Market
10.1. India Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Web Analytics Market
11.1. Japan Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Web Analytics Market
12.1. Australia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Web Analytics Market
13.1. Indonesia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Web Analytics Market
14.1. South Korea Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Web Analytics Market
15.1. Western Europe Web Analytics Market Overview
15.2. Western Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Web Analytics Market
16.1. UK Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Web Analytics Market
17.1. Germany Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Web Analytics Market
18.1. France Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.2. France Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Web Analytics Market
19.1. Eastern Europe Web Analytics Market Overview
19.2. Eastern Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Web Analytics Market
20.1. Russia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Web Analytics Market
21.1. North America Web Analytics Market Overview
21.2. North America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Web Analytics Market
22.1. USA Web Analytics Market Overview
22.2. USA Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Web Analytics Market
23.1. South America Web Analytics Market Overview
23.2. South America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Web Analytics Market
24.1. Brazil Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Web Analytics Market
25.1. Middle East Web Analytics Market Overview
25.2. Middle East Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Web Analytics Market
26.1. Africa Web Analytics Market Overview
26.2. Africa Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Web Analytics Market Competitive Landscape And Company Profiles
27.1. Web Analytics Market Competitive Landscape
27.2. Web Analytics Market Company Profiles
27.2.1. Adobe
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Applied Technologies Internet
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Facebook
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Google LLC
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. IBM Corporation
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Web Analytics Market29. Web Analytics Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright And Disclaimer

Executive Summary

Web Analytics Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global web analytics market.

This report focuses on web analytics market which is experiencing strong growth. The report gives a guide to the web analytics market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the web analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web Analytics market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider web analytics market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The web analytics market section of the report gives context. It compares the web analytics market with other segments of the web analytics market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, web analytics indicators comparison.

Scope

Markets Covered:

1) By Organization: Large Enterprises; Small And Medium Enterprises
2) By Application: Online Marketing; Email Marketing; Social Media Management
3) By End User: Retail; Manufacturing; Information Technology; Other End Users

Companies Mentioned: Adobe; Applied Technologies Internet SAS; Facebook; Google LLC; IBM Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adobe
  • Applied Technologies Internet
  • Facebook
  • Google LLC
  • IBM Corporation

Methodology

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