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Italy Mattress Market Overview, 2027

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  • 55 Pages
  • September 2022
  • Region: Italy
  • Bonafide Research
  • ID: 5655821
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A mattress is basically a fabric case filled with resilient materials such as cotton, hair, feathers, foam rubber or an arrangement of coiled springs that is used either alone as a bed or on a bedstead. A mattress offers a perfect balance of essential comfort and support, keeping the natural spinal alignment and body posture in place, thus significantly improving the quality of sleep. As per the obtained data from the National Sleep Foundation survey, 92% of people estimated that a comfortable mattress is important for a good night's sleep. Rising disposable income, along with the surge in homeownership in various emerging economies, is expected to fuel the demand for the product over the forecast period. Also, the rise in the tourism industry across the globe results in an increasing number of hotels and, in turn, increasing sales of mattresses. Customers across various countries are progressively researching e-commerce furnishing sites, boosting the market even more. On the other hand, hospital demand for beds is growing, with a considerable requirement for the mattress business during the pandemic. Also, the increased prevalence of back disorders, primarily caused by uncomfortable sleeping surfaces, is expected to play a significant part in expanding specialty mattresses such as airbeds, waterbeds, and foam-based mattresses.

According to the report titled 'Italy Mattress Market Overview, 2027', the mattress market is anticipated to grow with a significant market size during the forecast period. As people grow more health-conscious, mattress sales will increase in the post-pandemic world. Moreover, instead of conventional mattresses, people will buy innovatively designed mattresses with manifold benefits that are durable. The urge for home renovation and interior design is a huge driver of the mattress market. People are renovating their living spaces to make them healthier and more functional. Furthermore, the major market players present in the country are focusing on the introduction and innovation of organic mattresses made by utilizing natural and environment-friendly raw materials such as wool, natural latex, and organic cotton. These factors are projected to create higher demand for effective mattresses across the country. One of the recent innovations across the country is the smart mattress. Smart mattresses enable users to control various aspects of their sleep experience, including firmness, comfort, and even temperature. Some of them can even wake them up and start the coffee maker automatically.

According to the report, the Italy mattress market is segmented into various mattress types, including innerspring mattresses, latex mattresses, memory foam mattresses, and others such as air, water, and hybrid mattresses. Among these types, innerspring mattresses are projected to acquire nearly half of the market during the forecast period. An increasing number of affluent consumers are adopting this type of segment at a larger pace owing to the growing instances of back and posture-related problems. However, the memory foam mattress type is projected to witness significant market growth by 2027 owing to the higher benefits provided by the segment. In addition to that, the market is segregated into two applications, including domestic and commercial. At present, there has been a heightened demand for mattresses from the domestic sector due to a rise in residential needs associated with an increase in disposable incomes. Also, the increasing adoption of advanced lifestyles creates higher demands for mattresses. As for the commercial application, it is projected to register higher revenue growth by 2027.

Further, the mattress market is segmented into two sales channels, including online and offline. Among these types, offline retailers, which include dealers or distributors who own franchised stores, currently dominate the market, holding the largest market share because consumers can get suggestions from sales personnel and choose from a variety of mattresses after trying them first-hand at the store. However, increasing internet penetration in the country has boosted the demand for mattresses being sold by the online websites. Based on these factors, the online segment is anticipated to expand with a higher market share by 2027.

COVID-19 Impact:

The COVID-19 pandemic has been significantly affecting the Italy mattress market's growth. The pandemic forced manufacturers to delay product launches and cut costs amid declining demand for expensive sleep products. This has led to insufficient raw material and final product supply during the pandemic, which has significantly affected the growth of the mattress industry. However, to minimize the impact of COVID-19 on operations, numerous market players have been employing various strategies over recent years. While offline sales have been affected, online sales remain robust amid the COVID-19 crisis. Also, a change in consumer preference and a higher concentration towards a healthy lifestyle will create higher demand for mattresses across the country.

Considered in this report:

  • Geography: Italy
  • Historical year: 2016
  • Base year: 2021
  • Estimated Year: 2022
  • Forecasted year: 2027

By Mattress Type in the report:

  • Innerspring Mattress
  • Latex Mattress
  • Memory Mattress
  • Others Mattress (Air, Water, Hybrid, Etc.)

By Application in the report:

  • Domestic
  • Commercial

By Sales Channel in the report:

  • Online
  • Offline

Aspects covered in the report:

  • Market Size By Value for the historic period (2016-2021)
  • Market Size By Value for the forecast period (2022-2027)
  • Market Size By Value for Innerspring Mattress (2016-2027)
  • Market Size By Value for Latex Mattress (2016-2027)
  • Market Size By Value for Memory Foam Mattress (2016-2027)
  • Market Size By Value for Other types of Mattress (2016-2027)
  • Market Share by Application (2016, 2021 & 2027F)
  • Market Share by Mattress Type (2016, 2021 & 2027F)
  • Market Share by Mattress Size (2016, 2021 & 2027F)
  • Market Share by End User (2016, 2021 & 2027F)
  • Market Share by Sales Channel (2016, 2021 & 2027F)

Research Approach

While doing the research, the publisher combines the expertise of their analysts and the capabilities of artificial intelligence. They take into consideration the inputs by the industry experts and leaders gathered through primary research. They go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, they start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, they perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, they start forecasting the market. They follow their forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosschecks the segmentations, and validates the market.

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Introduction
2.1. Market Definition
2.2. Market Scope & Segmentation
2.3. Research Methodology
3. Italy Macro Economic Indicators
4. Italy Mattress Market Category Analysis
4.1. Key findings
4.2. Market Drivers
4.3. Market Restraints
4.4. Opportunities
4.5. Policies & Certification
4.6. Value Chain Analysis
4.7. Key Developments - 2021
5. Italy Mattress Market Trends
6. Italy Mattress Market Overview
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Mattress Type
6.2.2. By Application
6.2.3. By Sales Channel
7. Italy Mattress Market Segmentations
7.1. Italy Mattress Market, By Mattress Type
7.1.1. Italy Mattress Market Size, By Innerspring Mattress, 2016-2027F
7.1.2. Italy Mattress Market Size, By Latex Mattress, 2016-2027F
7.1.3. Italy Mattress Market Size, By Memory Foam Mattress, 2016-2027F
7.1.4. Italy Mattress Market Size, By Other Mattress (Air, Water, Hybrid), 2016-2027F
7.2. Italy Mattress Market, By Application
7.2.1. Italy Mattress Market Size, By Domestic, 2016-2027F
7.2.2. Italy Mattress Market Size, By Commercial, 2016-2027F
7.3. Italy Mattress Market, By Sales Channel
7.3.1. Italy Mattress Market Size, By Online Sales Channel, 2016-2027F
7.3.2. Italy Mattress Market Size, By Offline Sales Channel, 2016-2027F
8. Italy Mattress Market Opportunity Assessment
8.1. By Mattress Type, 2022F to 2026F
8.2. By Application, 2022F to 2026F
8.3. By Sales Channel, 2022F to 2026F
9. Competitive Landscape
9.1. Porter's Five Forces
10. Strategic Recommendations
List of Figures
Figure 1: Italy Mattress Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Italy Mattress Market Share By Mattress Type (2016, 2021 & 2027F)
Figure 3: Italy Mattress Market Share By Application (2016, 2021 & 2027F)
Figure 4: Italy Mattress Market Share By Application (2016, 2021 & 2027F)
Figure 5: Market Attractiveness Index, By Mattress Type
Figure 6: Market Attractiveness Index, By Application
Figure 7: Market Attractiveness Index, By Sales Channel
Figure 8: Porter's Five Forces Meter of Mattress Industry in Italy
List of Tables
Table 1: Italy Mattress Market Size of Innerspring Mattress (2016 to 2027F) in USD Billion
Table 2: Italy Mattress Market Size of Latex Mattress (2016 to 2027F) in USD Billion
Table 3: Italy Mattress Market Size of Memory Foam Mattress (2016 to 2027F) in USD Billion
Table 4: Italy Mattress Market Size of Other Mattress (Air, Water, Hybrid)(2016 to 2027F) in USD Billion
Table 5: Italy Mattress Market Size of Domestic Application (2016 to 2027F) in USD Billion
Table 6: Italy Mattress Market Size of Commercial Application (2016 to 2027F) in USD Billion
Table 7: Italy Mattress Market Size of Online Sales Channel (2016 to 2027F) in USD Billion
Table 8: Italy Mattress Market Size of Offline Sales Channel (2016 to 2027F) in USD Billion