Heineken N.V - Enterprise Tech Ecosystem Series

Heineken NV (Heineken) is a global brewing firm that develops and distributes alcoholic and non-alcoholic beverages. Its product portfolio includes wines, beer, ciders, soft drinks and other beverages. Heineken brews and sells its beer products in more than 190 countries under multiple local, regional, and specialty brands such as Strongbow, Amstel, Ochota, Desperados, Cruzcampo, Sol, Newcastle Brown Ale, Tiger, Tecate, Red Stripe, Zywiec, and Birra Moretti. In addition, the company merchandises and sells cider under Old Mout, Orchard Thieves, Bulmers, Blind Pig, and Stassen brand names. Heineken markets and sells its products through its pubs, wholesalers, and other third parties. The company operates across Middle East and Eastern Europe, Americas, Europe, Africa, and Asia-Pacific. Heineken is headquartered in Amsterdam

Heineken Italy introduced another edition of the 12 month TAP to select and engage talented professionals.

Heineken in collaboration with IMD introduced a seven-week digital E2E Supply chain leader program, and 172 participants joined the program.

Heineken HR Brewhouse is HR tech challenge introduced by the firm in 2019, in collaboration with KrASIA, Accenture and TheNextWeb at the Singapore Accenture Innovation Hub.

This report provides insight into Heineken's retail activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Scope

• Heineken has adopted a digital customer acquisition strategy and is taking a programmatic approach towards digital media to maximize its reach and engage with its consumers and B2B audience.
• Heineken is employing -an event driven digital integration strategy. Their strategy combines API management technology and iPaaS with an event streaming layer.
• Heineken is tapping the power of AI, ML, IoT, and big data to analyzing customer data to support innovation, gain operational efficiencies, enhance product offerings, and offer personalized services to its customers. Heineken aims to strengthen its digital culture by hiring digital talent in leadership roles, empowering staff through technology tools, as well as introducing innovation programs.

Reasons to Buy

• Gain insights into Heineken's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.