United Kingdom (UK) Home Tableware Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK tableware market. The report focuses on five key subcategories: drinking, cutlery, crockery, accessories, and sets. Consumer data is based on our 2022 UK tableware survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most shopped retailer for tableware
- Home Delivery was the most popular choice for fulfilment of online orders
- Store own brand products are the most considered and purchased from.
Reasons to Buy
- Identify the key areas which consumers identify as areas of improvements overall among retailers shopped at for tableware, as well as specifically for different retailers.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover what drives consumer's choice of brands and retailers, to target marketing campaigns more effectively.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology and Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Brand Conversion by Subcategory, 2022
- Drivers of Brand Choice by Retailer, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited and Purchased from, 2022
- Amazon Shopper Profile, 2022
- ASDA Shopper Profile, 2022
- Tesco Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- BandM Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Brands Considered and Purchased, 2022
- Drivers of Brand Choice, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Tableware, 2022
- Satisfaction with Online Shopping for Tableware, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Tableware, 2022
- Material Consideration for Tableware, 2022
- Type of Rooms in Your Home, 2022
- Type of Meals Eaten at Home (weekday), 2022
- Type of Meals Eaten at Home (weekend), 2022
- Place of Eating Evening Meals at Home, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- Tesco
- IKEA
- BandM
- Wilko
- Sainsbury's
- Home Bargains
- TK Maxx
- Dunelm
- Argos
