China recorded nominal GDP per capita growth of 5.4% in 2022, down from 13.3% in 2021. The Chinese economy slowed down as its stringent zero-COVID policy hampered economic activity. Tourism was subdued and consumer confidence was low. The implementation of a one-child policy between 1980 and 2016 impeded the country’s population growth. In 2022, the population decreased by 0.1% annually. The value of the Chinese profit sector stood at CNY5.7 trillion ($841.6 billion) in 2022, having declined at a negative CAGR of 0.2% during 2017-22. While the number of outlets increased at a CAGR of 1.4% during this period, the number of transactions registered a negative CAGR of 1.5%.
The report includes -
- Overview of China's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Chinese foodservice market including GDP per capita, consumer price index, population growth, and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Chinese foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Chinese population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
Scope
- The value of the Chinese profit sector stood at CNY5.7 trillion ($841.6 billion) in 2022, having declined at a negative CAGR of 0.2% during 2017-22. While the number of outlets increased at a CAGR of 1.4% during this period, the number of transactions registered a negative CAGR of 1.5%.
- A steep fall in dine-in transactions caused the overall number of transactions to decline.
- The Chinese QSR market has become an attractive space for global fast-food chains. The coming years will see more global brands entering the channel.
- Operators’ convenient and time-saving offerings, along with their embrace of takeouts, enabled the QSR channel to stay resilient amid challenging economic and social conditions in 2022.
- Healthy and nutritious ingredients have become a priority for consumers when making a purchase at a QSR.
Reasons to Buy
- Specific forecasts of the foodservice market over the next five years (2022-27) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.
Table of Contents
- Introduction
- Report Guide
- Executive Summary
- Macroeconomic Context
- Macroeconomic Overview
- Trends Landscape
- Profit Sector - Impact of COVID-19
- Profit Sector Metrics
- Key Metric Highlights
- Value Share and Growth by Channel
- Outlets and Transactions Growth by Channel
- Operator Buying Volumes and Growth by Channel
- Channel Historic and Future Growth Dynamics
- Outlet-Type and Owner-Type Growth Dynamics
- Profit Sector by Channel
- Quick Service Restaurant (QSR)
- Summary & Key Points
- Metrics
- Key Players
- Who?
- Why?
- What?
- Where?
- What Next?
- Full Service Restaurant (FSR)
- Summary & Key Points
- Metrics
- Key Players
- Who?
- Why?
- What?
- Where?
- What Next?
- Coffee & Tea Shop
- Summary & Key Points
- Metrics
- Key Players
- Who?
- Why?
- What?
- Where?
- What Next?
- Pub, Club & Bar
- Summary & Key Points
- Metrics
- Key Players
- Who?
- Why?
- What?
- Where?
- What Next?
- Cost Sector Metrics
- Cost Operator Trends - Historic and Future Growth
- Data and Channel Share Breakdown
- Education
- Growth Dynamics & Drivers
- What Next?
- Healthcare
- Growth Dynamics & Drivers
- What Next?
- Military & Civil Defense
- Growth Dynamics & Drivers
- What Next?
- Welfare & Services
- Growth Dynamics & Drivers
- What Next?
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Yum! Brands
- Fujian Wallace Food
- McDonald's
- Restaurant Brand International
- Pala Catering Management
- Country Style Cooking Restaurant Chain
- Inner Mongolia Xiao Wei Yang Chained Food Service
- Donglaishun
- Ting Hsin International Group

