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Global Toy Market Overview, 2022-2027

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    Report

  • 85 Pages
  • September 2022
  • Region: Global
  • Bonafide Research
  • ID: 5660324
OFF until Dec 24th 2022
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The author in its report titled- Global Toy Market Outlook 2027, attempts at analysing the global scenarios, trends and patterns that are shaping up this USD 130 Billion. Further, the market is projected to grow with more than USD 165 Billion and above 6% CAGR for 2022-2027. In-order to identify the market dynamics from different angles, the publisher sliced the market into relevant segments. The segmentation done are on the basis of age group, the range of product line and the sales channels in the market. The age group is categorised into 0-8-year-old age group, 9-15-year-old age group and above 15-year-old age group. The product lines for the toy market include - action figures, arts and crafts, building sets, dolls, games and puzzles, infant/ toddler/ preschool toys, youth electronics, outdoor and sports toys, plush toys, miniature vehicles replicas, and explorative toys.

Globally we have seen industry reshuffling their product lines in order to match with the demands and changing consumer needs. Outdoor & sports toys have the highest market share globally majorly driven by United States which also happens to be the biggest toy market in the world as of 2019. The product lines are also expected to be changing to adapt and suit to the changing preferences of consumers. Also, a boost in the demand for traditional toys is also observed in some of the MEA and Asia Pacific markets. When the market is segmented according to the age group, it is evident that the consumers are gradually drifting away from toy and are shifting towards other entertainment mediums such as computer and video gaming. This shrinks and entire age category of children above 15 years of age. The 9-15 years category show immaterial change and accounts for roughly 50% of all toy sales in the world. This category also has a scope to grow as more and more manufacturers are competing for the licenses. The toys that fall in the age category for 9-15 years are perfectly positioned to endorse brand licensing. Also, there has been significant innovation and change in product designs and nature of toys in the early age category of 0-8 years old. The 0-8 years category toys mostly included infant/toddler toys such as object replicas, vehicles and dolls. It has been observed that the 0-8 years category shows signs of maturity in the more developed markets such as US, UK, Germany and France whereas the emerging markets in the global toy market landscape are seeing an expanding share of the category.

The sales and distribution channel for the toy market has been split into online and offline channels. The outbreak of novel corona virus has added impetus to the growth of online sales channels of the market. For regions like in North America, Europe and Latin America where the majority proportion of annual sales of toys are generated during the festive seasons in winter, the respective toy markets have seen expansion of sales channels. However, a robust e-commerce system also played a key role in the effective transition of consumers to move from offline retail stores, supermarkets to shop toys online. For emerging markets such as in Latin America, Asia Pacific and MEA, the toy companies are expected to monitor the development of online sales channels for toys as these regions have exponential growth in internet users over the last half a decade.

Major Companies present in the market

Bandai Namco Entertainment Inc., Dream International Limited , Hasbro Inc., Jakks Pacific, Inc., The LEGO Group, Mattel, Brandstatter Group (Playmobil), Ravensburger, VTech, Kids II, Inc., K'Nex Industries, , Inc, Clementoni, Goliath Games, Artsana Group, Nintendo Co. Ltd.

Considered in this report

  • Geography: Global
  • Historic year: 2016
  • Base year: 2021
  • Estimated year: 2022
  • Forecast year: 2027

Aspects covered in this report

  • Global toy market with its value and forecast along with its segments
  • Region wise toy market analysis
  • Various divers and challenges
  • Ongoing trends and developments
  • Five force models
  • Top profiled companies
  • Strategic recommendation

Regions covered in the report

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle-East & Africa

Segment covered in the report

By Product

  • Action Figures & ACC
  • Arts & Crafts
  • Building Sets
  • Dolls
  • Games/Puzzles
  • Infant/Toddler/Preschool
  • Youth Electronics
  • Outdoor & Sports Toys
  • Plush
  • Vehicles
  • Explorative & Other Toys

By Age Group

  • 0-8 years
  • 9-15 years
  • 15 years and above

By Distribution Channel

  • Online
  • Offline

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary2. Research Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definition
4. Economic /Demographic Snapshot
5. Global Toys Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Region
5.2.2. By Country
5.2.3. By Company
5.2.4. By Age Group
5.2.5. By Product
5.2.6. By Distribution Channel
6. North America Toy Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Country
6.2.2. By Age Group
6.2.3. By Product
6.2.4. By Distribution Channel
7. Europe Toy Market Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Country
7.2.2. By Age Group
7.2.3. By Product
7.2.4. By Distribution Channel
8. Asia-Pacific Toy Market Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Country
8.2.2. By Age Group
8.2.3. By Product
8.2.4. By Distribution Channel
9. Latin America Toy Market Outlook
9.1. Market Size by Value
9.2. Market Share
9.2.1. By Country
9.2.2. By Age Group
9.2.3. By Product
9.2.4. By Distribution Channel
10. Middle East & Africa Toy Market Outlook
10.1. Market Size by Value
10.2. Market Share
10.2.1. By Country
10.2.2. By Age Group
10.2.3. By Product
10.2.4. By Distribution Channel
11. Market Dynamics
11.1. Market Drivers
11.2. Market Challenges
12. Market Trends and Developments
13. Company Profiles
13.1. The LEGO Group
13.2. Mattel
13.3. Hasbro
13.4. Bandai Namco
13.5. Vtech
13.6. Brandstatter Group (Playmobil)
13.7. Ravensburger
13.8. Jakks Pacific, Inc.
13.9. Dream International
13.10. Clementoni
13.11. Goliath Games
13.12. Kids II, Inc.
13.13. K’Nex Industries Inc.
13.14. Artsana Group
13.15. Nintendo Co. Ltd
14. Strategic Recommendations15. Disclaimer
List of Figures
Figure 1: Global Toys Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 3: Global Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 4: North America Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 5: North America Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 6: North America Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 7: Europe Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: Europe Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 9: Europe Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 10: Asia-Pacific Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 11: Asia-Pacific Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 12: Asia-Pacific Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 13: Latin America Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 14: Latin America Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 15: Latin America Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 16: Middle East & Africa Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 17: Middle East & Africa Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 18: Middle East & Africa Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 19: Market Attractiveness Index, 2021
Figure 20: Market Attractiveness Index, 2027F
List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Toys Market Share By Region (2016, 2021 & 2027F)
Table 5: Global Toys Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Toy Market Share By Company (2021)
Table 7: Global Toy Market Share By Product (2016, 2021 & 2027F)
Table 8: North America Toy Market Share By Country (2016, 2021 & 2027F)
Table 9: North America Toy Market Share By Product (2016, 2021 & 2027F)
Table 10: Europe Toy Market Share By Country (2016, 2021 & 2027F)
Table 11: Europe Toy Market Share By Product (2016, 2021 & 2027F)
Table 12: Asia-Pacific Toy Market Share By Country (2016, 2021 & 2027F)
Table 13: Asia-Pacific Toy Market Share By Product (2016, 2021 & 2027F)
Table 14: Latin America Toy Market Share By Country (2016, 2021 & 2027F)
Table 15: Latin America Toy Market Share By Product (2016, 2021 & 2027F)
Table 16: Middle East & Africa Toy Market Share By Country (2016, 2021 & 2027F)
Table 17: Middle East & Africa Toy Market Share By Product (2016, 2021 & 2027F)
Table 18: Key Facts of The LEGO Group
Table 19: Key Facts of Mattel
Table 20: Key Facts of Hasbro
Table 21: Key Facts of Bandai Namco
Table 22: Key Facts of Vtech
Table 23: Key Facts of Brandstatter Group (Playmobil)
Table 24: Key Facts of Ravensburger
Table 25: Key Facts of Jakks Pacific, Inc.
Table 26: Key Facts of Dream International
Table 27: Key Facts of Clementoni
Table 28: Key Facts of Goliath Games
Table 29: Key Facts of Kids II, Inc.
Table 30: Key Facts of K’Nex Industries Inc.
Table 31: Key Facts of Artsana Group
Table 32: Key Facts of Nintendo Co. Ltd.