North America Baby Car Seat Market Outlook, 2027

According to the report titled, “North America Baby Car Seat Market Outlook, 2027” the market is classified on the basis of baby car seat types and sales channels, across countries. There has been a considerable time lag in knowledge diffusion and policy adoption. Even though empirical evidence supporting the protective effect of child restraint devices was available in the early 1970s, laws requiring their use were not adopted by all 50 states until 1986.

In 2021, the North American market was valued at USD 1784 Million. Easy installation and Baby friendly are the major factors that the parents are looking for in the region other than the safety concerns. The young parents in the region are more likely to prefer easy-to-carry seats which can be slung over the shoulder with an attached cross-body strap. The region in the coming period is expected to grow with a growth rate of over 7%. An increasing number of car accidents due to the less and improper use of seat belts and car seats is propelling the market growth. The region has a high dominance of the infant baby seat, following the global trend. The segment held to a share of approx. 30% in the market share since 2016. Parents like the ease of using a rear-facing infant car seat with a Snap-On base. It tends to be much easier to secure the baby in the car seat before placing it in the car, where it can be hard to get a good angle. With the highest anticipated CAGR of over 8%, the convertible baby seat segment is expected to be growing into a more popular option. This is due to the convenience it provide of buying the product once and converting it according to the babies height generally till he or she is around 5 years of age.

The American Academy of Pediatrics recommends rear-facing car safety seats for children aged under two. Furthermore, these products limit head motion, thereby averting the possibility of a severe neck injury. The hypermarket & supermarket segment in the region with a share of around 50% in the year 2021. There are several compatible features available for different types of car seats, along with their installation and maintenance services in hypermarkets and supermarkets. Such factors are allowing the segment to dominate the market even in the forecasted period. The rising inclination of the customers towards online purchases due to busy lifestyles, coupled with ease of transactions, will drive the online sales of the products over the forecast period. The segment is expected to be growing at an anticipated CAGR of almost 11%. Understanding the shifting needs of the parents, the major hypermarkets have also started selling baby car seat range over online mediums. Major outlets, like Target run buy-back schemes, to ensure that the parents use the perfect fit for their kids.

In the major of the countries in the region, motor vehicle crashes are the leading death cause among kids. In the United States, motor vehicle crash was the cause of death of over 636 children under the age of 12, in the year 2018, more than 97,000 children were left with serious injuries. Since 2011, the Child Passenger Safety Association of Canada (CPSAC) acts as a national, not-for-profit corporation, promoting promote child passenger safety through public education, advocacy, and training. Unlike the US, Canada has the least contribution from the convertible baby car seat segment, yet, expected to show an incline. A major rule in the country is that the accessories which are not sold with the car seat should not be used with the car seat. Clek is one of the premium brands in the region, which in 2020 released a beautiful first of its infant baby car seat product. The brand brings European safety standards to the country, making it an appealing choice for parents who are really safety conscious.

COVID-19 Impact

The pandemic affected many different industry verticals across the globe, the baby car seat market was no exception. With the advent of nationwide lockdowns in the countries of the region accompanied by the travel restriction the use case for the baby car seat market declined greatly as the frequency of consumption for the customer decreased. This affected the growth of the baby car seat market in a negative manner.

Companies Included: Britax Child Safety, Inc., Car Mate Mfg. Co., Ltd., Clek Inc., Diono Inc., Dorel Industries Inc., Goodbaby International Holdings, Newells Brands , HTS Besafe As., Brevi Milano SpA, Takata Corporation, Uppababy

Considered in the report

• Geography: North America
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027

Countries covered:

• USA
• Canada
• Mexico

Aspects covered in the report

• Market Size by Value for the period (2016-2027F)
• Market Share by Product Type (Infant, Booster, Combination & Convertible)
• Market Share by Channel Sales (Hypermarket & Supermarket, Speciality Stores & Online)
• Market Share by Country
• Market Share by Company

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.